Unless camping is on the agenda, booking a hotel is a must for a trip around the UK. Travelling to the UK is most popular for holiday visits, but the UK is also a popular destination for business trips. No matter your reason for travelling, check out our hotel guide to help you book the perfect stay.
We found that Premier Inn holds the titles for both most popular hotel chain and largest hotel chain (by number of rooms) in the UK. Our analysis of the price of a hotel in London compared to the rest of the UK shows that London is consistently around double the price of anywhere else in the UK.
As of 2018, London is the most expensive city for daily hotel costs.
Premier Inn is the leading hotel by number of rooms, with over 75,000 hotel rooms.
In 2019, the RevPAR (revenue per available room) for London hotel rooms is 2.3 times higher than it is for hotel rooms outside of London.
The most popular hotel chains in the UK
Research in 2019 found Premier Inn to be the most popular hotel chain in the UK, with 67% of respondents saying they liked this chain.
After Premier Inn, Travelodge was the next-highest option, with 12% fewer respondents choosing this hotel chain than Premier Inn. With a positive response rate of 51% each, over half of the respondents also reported liking Holiday Inn and Hilton. The six least popular brands had an average positive response rate of 35% each.
The biggest hotel chains in the UK
The leading UK hotel chains were recorded based on the number of rooms they had. Premier Inn is the market leader, with 75,480 rooms, which is 1.8 times the number of rooms of the next biggest chain, Travelodge.
Following Premier Inn, Travelodge has almost 42,000 rooms (41,880). Holiday Inn and the next seven hotel chains each have at least half this number of rooms.
Occupancy rates over time
Over the 12-year period from 2008 to 2020, hotel occupancy has always been an average of 9% higher in London than it is in the rest of the UK. Accurate values have been taken for all years up to and including 2018, while 2019 and 2020 rates have been predicted.
London’s occupancy rates in 2018 (83% occupancy) were the highest they’ve been for the past three years. Occupancy rates for the rest of the UK (excluding London) in 2018 were the highest they’ve ever been (76% occupancy). The projected 2019 and 2020 values predict that occupancy rates will remain high, being 84% for London and 76% for the rest of the UK.
Hotel room rates over time
This graph compares the average daily room rates for a hotel in the UK and a hotel in London. The cost of staying a night in London is around double the cost of staying a night elsewhere in the UK.
The greatest discrepancy in price was in 2012 when you would have had to pay 2.36 times the price for a room in London compared to the rest of the UK. From 2013 until 2019, the rates for hotel rooms both around the UK and in London have increased. In 2020 prices are predicted to be the highest ever for the 12 year period, at £73 for a hotel room around the UK and £153 for a hotel room in London.
YouGov PwC Horwath
Click here for more research. For all media enquiries, please contact:
Matt Mckenna UK communications manager T: +44 20 8191 8806
Georgia-Rose is a publisher at Finder.com and specialises in all things shopping and travel. She has years of experience working in retail and tourism and as an avid budget traveller, she loves helping people find the best deals on everything from plane tickets to sunglasses.
When she's not jetting off somewhere new you'll find her watching cake videos or befriending stray cats.
How likely would you be to recommend finder to a friend or colleague?
Very UnlikelyExtremely Likely
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which finder.com receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. finder.com compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.