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Finder Retail Awards 2022: Best Small Kitchen Appliance Brand

How well did some of the best known small kitchen appliance brands fare in our customer survey? We reveal the winner and the others in the mix.

Welcome to the Finder Retail Awards 2022: Best Small Kitchen Appliance Brand

Kitchens have evolved from the days of just having an oven. Now, there are loads of nifty appliances you can prop on the kitchen counter to make cooking more convenient. Toasters, kettles, coffee machines, microwaves and air fryers made it into our survey, but which brand came out on top?

There are many brands on the market so we think it’s important you get the opinion of the people who matter most: the customers who’ve used the products. We asked customers of the major small kitchen appliance brands to tell us about their experiences. Now we can reveal how they rated them.

Our awards are designed to find small kitchen appliance brands that excel in 5 categories: value for money, reliability, performance, customer satisfaction and whether they’re worth a recommendation to a friend. The winner had the highest average score on all these categories combined. Let’s see who cooked up a storm.

Best Small Kitchen Appliance Brand Winner:


Ninja is the red hot favourite amongst the customers surveyed, getting 4.5 stars as an overall score and impressively, 91% of users would recommend the brand to a friend.

Ninja’s kitchen appliances are distinctly grey and silver, but there’s nothing monotonous about them. Its range of air fryers, health grills, blenders, kettles and toasters are super convenient and easy to use. We tested a few of the air fryers and weren’t disappointed, getting crispy chips and fried chicken much quicker than a regular oven.

Best Small Kitchen Appliance Brand of 2022 – Customer Voted

BrandOverall customer scoreReliabilityCustomers who’d recommend (%)Review
Ninja logo★★★★★★★★★★91%Ninja’s kitchen appliances seek to make cooking fun and easy. It makes food processors, air fryers, ice cream makers and much more.
KitchenAid logo★★★★★★★★★★90%KitchenAid is known for its mixers of different sizes, but the American company also makes blenders, toasters, kettles, food processers and coffee machines.
Tefal logo★★★★★★★★★★88% You may own Tefal’s pots and pans, but the company also makes a host of cooking appliances like air fryers, breadmakers, grills and pressure cookers.
Breville logo★★★★★★★★★★88%Breville is all about small appliances with big personality. Personal blenders, sandwich makers, coffee machines and air fryers are in its arsenal.
Morphy Richards logo★★★★★★★★★★87%Morphy Richards is a British brand founded in the 1930s and has been making toasters, kettles, breadmakers and coffee machines for many years.
Russell Hobbs logo★★★★★★★★★★86%Russell Hobbs is a proud British brand that makes kitchen appliances of all sizes, as well as ironing products and kitchenware.
Tower logo★★★★★★★★★★85%This British company started out making metalware products for the kitchen over a century ago; now it has many small appliances to kit out the kitchen.
Cuisinart logo★★★★★★★★★★83%This American company showcased its first food processor in 1973 and now makes loads of kitchen appliances like air fryers, blenders and an impressive cordless range.
Smeg logo★★★★★★★★★★82%Smeg makes the lot for a kitchen, including more unusual items like milk frothers and slow juicers.
Dualit logo★★★★★★★★★★81%This British company is known for its toasters, but also stocks coffee machines, blenders and kettles.
Lakeland logo★★★★★★★★★★79%Lakeland is a British company that has been making cooking, baking and cleaning products since 1964. It stocks own-brand blenders, ice cream makers, air fryers and much more.
De'Longhi logo★★★★★★★★★★78%This Italian company prides itself on its coffee makers, but also makes kettles, toasters and deep fryers.
Kenwood logo★★★★★★★★★★76%Kenwood is another British stalwart, with its mixers the highlight of its products.
Krups logo★★★★★★★★★★73%Krups is a German company known for its espresso and pod coffee machines.
John Lewis logo★★★★★★★★★★64%The high street store makes a few fundamental appliances like microwaves, kettles and toasters.

Customer star ratings methodology

In June 2022, we ran a customer survey about well-known small kitchen appliance brands. 1,578 people responded and gave us their opinion on kettles, air fryers, toasters, microwaves and coffee machines, which they had purchased in the last 2 years.

The survey asked respondents about their experience with the products they own. They were asked if they found their small kitchen appliance item as being value for money, if it was reliable, if it performed well and if they were satisfied with their overall experience (using a 1–5 rating). They were also asked if they would recommend the brand to a friend.

We converted the responses into overall customer score star ratings and used these results to decide our award winner. Where there was a draw in terms of star ratings, we used the recommendation score (the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.

Full details of how we calculated star ratings for this sector are on our methodology for retail brand customer ratings page.

Small kitchen appliance brand ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

The overall customer score is based on a survey of 1,578 customers carried out in June 2022.

Learn the details of our methodology and scoring.

We show offers we can track - that's not every product on the market...yet. Unless we've said otherwise, products are in no particular order. The terms "best", "top", "cheap" (and variations of these) aren't ratings, though we always explain what's great about a product when we highlight it. This is subject to our terms of use. When you make major financial decisions, consider getting independent financial advice. Always consider your own circumstances when you compare products so you get what's right for you.

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