Finder Retail Awards 2022: Best Health & Styling Appliance Brand
How did the best known health and styling appliance brands fare in our customer survey? We reveal the winners and other contenders.
Welcome to the Finder Retail Awards 2022: Best Health & Styling Appliance Brand
Whether it’s all about a sharp beard, smooth hair or the perfect smile, health and styling appliances are key to achieving that desired look.
There are many styling brands on the shelves so we think it’s important you get the opinion of the people who matter most: the customers who’ve used the products. We asked customers of the major health and styling appliance brands to tell us about their experiences. Now we can reveal how they rated them.
Our awards are designed to find health and styling appliance brands that excel in 5 categories: value for money, reliability, performance, customer satisfaction and whether they’re worth a recommendation to a friend. The winners had the highest average score on all these categories combined.
Braun cut ahead of the crowd and landed joint top spot. The brand received an overall customer score of 4.5 stars out of 5, and 88% of consumers would recommend its products to a friend.
Braun started off in Germany as a radio manufacturer, but expanded its product range and by the 1950s had manufactured its first electric razor. The brand now has a range of shaving, grooming, beauty and health products for both men and women.
Wahl also trimmed away the competition and came out joint top. The brand received an overall customer score of 4.5 stars out of 5, and 88% of consumers would recommend its products to a friend.
Wahl is an American brand famous for its clippers and trimmers. Many barbers swear by its products to get that ultimate skin fade or sharp moustache.
Best Health & Styling Appliance Brand of 2022 – Customer Voted
|Brand||Overall customer score||Reliability rating||Customers who’d recommend (%)||Review|
|★★★★★||★★★★★||88%||If you don’t have time to see your stylist, Braun has you covered with a range of shavers, trimmers, epilators and facial cleansers.|
|★★★★★||★★★★★||88%||This American brand has some of the sharpest tools in the drawer, with iconic clippers, trimmers, hair dryers and even massagers to release all that tension.|
|★★★★★||★★★★★||85%||Philips makes quality personal care products for both men and women, including razors, trimmers, epilators and electric toothbrushes.|
|★★★★★||★★★★★||85%||Remington makes all kinds of personal care products to achieve your style, including shavers, hair straighteners, facial cleansing brushes and epilators.|
|★★★★★||★★★★★||83%||This brand is a leading manufacturer of hair stylers, dryers, straighteners and grooming products. Its cordless collection lets you style on the go.|
|★★★★★||★★★★★||82%||Oral B is a leading toothbrush manufacturer, famous for its electric models. It also makes electric flossers and own-brand toothpaste.|
|★★★★★||★★★★★||81%||GHD (or Good Hair Day) is a British manufacturer of hair styling appliances, mainly for women. Its range consists of straighteners, hot brushes, hair dryers and curlers.|
|★★★★★||★★★★★||79%||Renowned for its vacuum cleaners, Dyson also makes a few iconic beauty products like hair straighteners, dryers and curlers.|
|★★★★★||★★★★★||75%||Panasonic’s product range spans multiple sectors and the Japanese company has a solid set of personal care products on its roster, from shavers to epilators.|
|★★★★★||★★★★★||74%||Cloud Nine is a relatively new brand and its styling products cater mainly to women, with straighteners, curlers and hair dryers in its range.|
Customer star ratings methodology
In June 2022, we ran a customer survey about well-known health and styling appliance brands. 1,301 people responded and gave us their opinion on their shavers, beard trimmers, electric toothbrushes, hair curlers, hair straighteners and hair dryers, which they had purchased in the last 2 years.
The survey asked respondents about their experience with the product they owned and used. They were asked if they found their health and styling appliance as being value for money, if it was reliable, if it performed well and if they were satisfied with their overall experience (using a 1–5 rating). They were also asked if they would recommend the brand to a friend.
We converted the responses into overall customer score star ratings and used these results to decide our award winners. Where there was a draw in terms of star ratings, we used the recommendation score (the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.
Full details of how we calculated star ratings for this sector are on our methodology for retail brand customer ratings page.
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