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Easter statistics UK

How much are we planning to spend this Easter?

Georgia-Rose Johnson
Georgia-Rose Johnson

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This year, Easter falls between 10 April and 13 April, but the Easter eggs have been piling up at local supermarkets for weeks now. Here at Finder, we conducted our annual survey to find out how much Brits expect to spend on chocolate, gifts and entertaining over the four-day weekend. And if you’re still looking for Easter treats, take a look at our gift guide for great ideas on chocolate eggs and gifts for this Easter.

Easter spending statistics

Our research revealed that almost three-quarters of Brits (73%) plan to celebrate Easter this year, which is equivalent to 38.3 million people. More than three-fifths (62%) plan on spending over the long weekend, meaning the total number of Brits that are planning to spend is 32.6 million. Alternatively, 11% of Brits say they will celebrate Easter without spending anything. Those who plan to part with their money will pay £27.66 on average, meaning this year’s average overall spend is estimated to be £902 million.

Easter spending trends

It seems when comparing this year’s data to last year’s (2019) that fewer people intend to celebrate and spend on Easter 2020. This could be due to the social distancing measures and financial implications caused by the coronavirus pandemic. The number of those who are planning to celebrate is down by 6% compared to 2019 (78%), while those who intend to spend is down by 11% since 2019 (69%). Similarly, the average individual spend has decreased by £2.48 from 2019’s £30.14, meaning that the overall spend on Easter is down by £198 million (£1.1 billion).

Easter festivities 2018 2019 2020
Average spend £24.41 £30.14 £27.66
Percentage of Brits celebrating Easter 70% 78% 73%
Percentage of Brits planning to spend 59% 69% 62%
Population that is spending 30,917,973 35,896,291 32,621,082
Overall spend £754,707,720.00 £1,081,914,200.00 £902,299,118.00

Easter spending across the UK

The North East of England tops the other UK regions, with shoppers there expecting to part with £39.47 on average. Additionally this region has the highest proportion of residents who plan to spend on Easter this year (73%). Those in the South West of England propose to spend the least, an average of £22.78. Northern Ireland’s residents are the least likely to spend on Easter, with only 57% of residents saying they plan to pay out for Easter gifts.

Region Average spend Percentage of each region's residents who are planning to spend
East of England £25.02 61%
East Midlands £23.06 59%
London £36.60 61%
North East £39.47 73%
North West £25.54 57%
Northern Ireland £33.44 57%
Scotland £23.23 59%
South East £29.62 67%
South West £22.78 59%
Wales £25.39 68%
West Midlands £27.85 66%
Yorshire and the Humber £24.57 63%

Gender differences in Easter spending

We found that women are more likely to spend their cash this Easter, with nearly two-thirds (65%) saying that they are planning to spend, compared to only three-fifths (59%) of men. However, on average, men will shell out £29.83, a slightly higher amount than women, who expect to rack up an average spend of £25.77 over Easter.

Gender Average spend Percentage of each gender planning to spend
Female £25.77 65%
Male £29.83 59%

Generational differences in Easter spending

Millennials are the least cost-conscious generation and they plan to spend £32.41 on average. Generation Z expect to spend £20.77, which is the lowest amount. Similarly, almost three-quarters of millennials (73%) plan to spend, this is the highest proportion of spenders across all generations. At the other end of the scale are baby boomers, with just over half (54%) of this generation intending to spend on Easter 2020.

Generation Average spend Percentage of each generation planning to spend
Postmillennial/Generation Z (Born after 1996) £20.77 69%
Millennials (Born 1981-1996) £32.41 73%
Generation X (Born 1965-1980) £29.39 61%
Boomers (Born 1946-1964) £23.40 54%
Silent (Born 1928-1945) £23.19 55%

Methodology

  • Finder commissioned Onepoll in March 2020 to carry out a nationally representative survey of adults aged 18+.
  • A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region.

For all media enquiries, please contact:

Matt Mckenna
UK communications manager
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

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