This year, Easter falls between 2 April and 5 April, but the Easter eggs have been piling up at local supermarkets for weeks now. Here at Finder, we conducted our annual survey to find out how much Brits expect to spend over the four-day weekend and whether spending trends have changed with the increased need to save during lockdown. If you’re still looking for Easter treats, take a look at our gift guide for great ideas on chocolate eggs and gifts for this Easter.
Our research suggests that lockdown has forced many families to cut back over the Easter weekend. Brits plan to spend, on average, 18% less this year than they did in 2019. 1 in 10 Brits (12%) plan on celebrating without spending at all.
| 2021 | 2020 | 2019 | |
|---|---|---|---|
| Average spend per person | £24.86 | £27.66 | £30.14 |
| Percentage of population spending | 62.19% | 62.25% | 69.00% |
| Number of people spending | 32,592,005 | 32,621,082 | 36,158,307 |
| Total spend | £960,823,807 | £1,058,117,841 | £1,231,960,695 |
Residents in London plan to spend the most, with the average spend being £35. Residents in Northern Ireland are most likely to be spending over Easter, with 86% of the population planning to spend. At the other end of the spectrum, Scotland’s residents plan to spend the least, at £16 on average. They’re also the least likely to spend (46%).
| East of England | Greater London | East Midlands | West Midlands | North East | North West | Northern Ireland | Scotland | South East | South West | Wales | Yorkshire and the Humber | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Individual spend | £23.36 | £35.22 | £19.82 | £22.66 | £28.30 | £23.52 | £35.00 | £16.44 | £23.82 | £24.33 | £22.14 | £22.18 |
| Percentage of population spending | 62.57% | 74.14% | 57.93% | 64.41% | 65.43% | 60.27% | 86.21% | 45.83% | 64.47% | 61.63% | 53.13% | 55.42% |
Millennials plan to spend the most, with the average spend being £31, while baby boomers plan to spend the least, at £20 on average. Millennials are also the most likely to spend, with 81% of this age group saying they will part with their money over Easter. Baby boomers are also the least likely to spend over Easter, with only 68% of this generation intending to do so.
| Gen Z | Millennials | Gen X | Baby boomers | Silent generation | |
|---|---|---|---|---|---|
| Individual spend | £29.98 | £30.52 | £20.98 | £20.17 | £20.41 |
| Percentage of population spending | 77.78% | 80.74% | 72.53% | 67.82% | 67.90% |
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