Easter statistics UK 2022

How much are we planning to spend this Easter?

This year, Easter falls between 15 April and 18 April, but the Easter eggs have been piling up at local supermarkets for weeks now. We have collated our previous annual surveys to project how many Brits are planning to spend over the 4-day weekend. If you’re still looking for Easter treats, take a look at our gift guide for great ideas on chocolate eggs and gifts for this Easter.

Quick overview

  • Three-quarters of Brits (75%) are projected to celebrate Easter in 2022. At 39.4 million people, this is an increase of almost 3 million more people celebrating compared to 2018 (36.6 million).
  • Overall, Easter spending is projected to reach £892 million in the UK, £82 million (10%) more than in 2021.
  • Over 63% of Brits are projected to spend in Easter 2022. This is a slight increase from 2021 (62%).
  • A projected 12% of Brits will be celebrating Easter without spending in 2022.
  • Over £415 million is projected to be spent on Easter eggs, with over 80 million Easter eggs sold in the UK each year.

Easter spending trends

Easter egg

How many people in the UK will celebrate Easter?

Just under three-quarters (74%) of the United Kingdom planned to celebrate Easter in 2021, up 1% in 2020, but down 5% from 2019.

Based on projections from previous research, we estimate that 2022 will see just over 75% of Brits planning to celebrate Easter this year.

Year Population celebrating Easter Projected population celebrating Easter
2018 70%
2019* 78.00%
2020 73.00%
2021 74%
2022* 75.26%

How much will people in the UK spend for Easter?

Easter spending is projected to reach £892 million in 2022. This is 10% (£82 million) more than in 2021 and almost £200 million less than in 2019.

These projections are based on the number of people planning to celebrate Easter increasing and with the average spend per person in 2022 (£26.85) increasing by £1.99 from 2021, adjusted to inflation, as of March 2022 at 6.2%.

Year Spend by year Projected spend
2018 £892,600,000.00
2019 £1,089,811,383.83
£2,020 £902,299,118.16
2021 £810,106,346.70
2022* £840,163,336.13

Easter spending across the UK

Easter egg

Residents in London planned to spend the most, with the average spent being £35. Residents in Northern Ireland were most likely to spend over Easter, with 86% of the population planning to spend. At the other end of the spectrum, Scotland’s residents planned to spend the least, at £16 on average. They’re also the least likely to spend (46%).

Region Individual spend Percentage of population spending
Yorkshire and the Humber £22.18 55.42%
London £35.22 74.14%
South West £24.33 61.63%
South East £23.82 64.47%
Wales £22.14 53.13%
Scotland £16.44 45.83%
West Midlands £22.66 64.41%
North West £23.52 60.27%
North East £28.30 65.43%
East of England £23.36 62.57%
Northern Ireland £35.00 86.21%
East Midlands £19.82 57.93%

Generational differences in Easter spending

Millennials planned to spend the most, with the average spent being £31, while baby boomers planned to spend the least, at £20 on average. Millennials were the most likely to spend, with 81% of this age group saying they would part with their money over Easter. Baby boomers were also the least likely to spend over Easter, with only 68% of this generation intending to do so.

Generation Z Millennials Generation X Baby Boomers Silent generation
Individual spend £29.98 £30.52 £20.98 £20.17 £20.41
Percentage of population spending 77.78% 80.74% 72.53% 67.82% 67.90%

How much do people in the UK spend on Easter eggs?

Our research has projected that spending on Easter eggs will reach £415 million in 2022, with the average price of an Easter egg being £5.18. We found in 2019 that over £381 million was spent on Easter eggs, but this cost £154 million more than if the same chocolate amount was bought in bar form (£227 million). Click here to find out more about the differences between Easter eggs and chocolate bars.

Sources

  • A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region, in 2019.
  • Projected statistics are based on previous survey data conducted annually by Finder UK
  • Projections were calculated and adjusted to the inflation rate at the time of writing, which was 6.2% as of March 2022.

More guides on Finder

  • How much is spent on Easter eggs?

    Our research found that an estimated £415 million will be spent on Easter eggs this year; this is £177 million more than if consumers bought the same amount of chocolate but in bar form (£237 million).

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