Easter statistics UK 2022
How much are we planning to spend this Easter?
This year, Easter falls between 15 April and 18 April, but the Easter eggs have been piling up at local supermarkets for weeks now. We have collated our previous annual surveys to project how many Brits are planning to spend over the 4-day weekend. If you’re still looking for Easter treats, take a look at our gift guide for great ideas on chocolate eggs and gifts for this Easter.
- Three-quarters of Brits (75%) are projected to celebrate Easter in 2022. At 39.4 million people, this is an increase of almost 3 million more people celebrating compared to 2018 (36.6 million).
- Overall, Easter spending is projected to reach £892 million in the UK, £82 million (10%) more than in 2021.
- Over 63% of Brits are projected to spend in Easter 2022. This is a slight increase from 2021 (62%).
- A projected 12% of Brits will be celebrating Easter without spending in 2022.
- Over £415 million is projected to be spent on Easter eggs, with over 80 million Easter eggs sold in the UK each year.
Easter spending trends
How many people in the UK will celebrate Easter?
Just under three-quarters (74%) of the United Kingdom planned to celebrate Easter in 2021, up 1% in 2020, but down 5% from 2019.
Based on projections from previous research, we estimate that 2022 will see just over 75% of Brits planning to celebrate Easter this year.
|Year||Population celebrating Easter||Projected population celebrating Easter|
How much will people in the UK spend for Easter?
Easter spending is projected to reach £892 million in 2022. This is 10% (£82 million) more than in 2021 and almost £200 million less than in 2019.
These projections are based on the number of people planning to celebrate Easter increasing and with the average spend per person in 2022 (£26.85) increasing by £1.99 from 2021, adjusted to inflation, as of March 2022 at 6.2%.
|Year||Spend by year||Projected spend|
|Region||Individual spend||Percentage of population spending|
|Yorkshire and the Humber||£22.18||55.42%|
|East of England||£23.36||62.57%|
Generational differences in Easter spending
Millennials planned to spend the most, with the average spent being £31, while baby boomers planned to spend the least, at £20 on average. Millennials were the most likely to spend, with 81% of this age group saying they would part with their money over Easter. Baby boomers were also the least likely to spend over Easter, with only 68% of this generation intending to do so.