Diwali Sales August 2021

Learn all about Diwali and where to find the best Diwali sales.

Diwali is the Hindu festival of light and is a celebration of the victory of light over darkness. Many retailers offer special flash sales at this time, and it has become one of the main shopping events of the year in India.

How do people celebrate Diwali?

Diwali is usually five days long and is a major holiday for Hindus. The literal meaning of Diwali is “a row of lamps”, and during the festival, people will fill clay lamps with oil and light them in rows around their homes, temples and schools. These lights symbolise the continuing victory of good over evil and light over dark.

Before the actual festival, many people also clean, renovate and decorate their homes and work spaces.

When do Diwali sales start?

This year, Diwali commences on 17 October and continues through to 21 October. Most online sales will run throughout this period; however, Amazon has announced that it will begin its sale at midnight on 4 October through to 23:59pm on 19 October 2017.

Which retailers are getting involved?

As Diwali has become one of the main shopping events in India, many top online retailers are offering discounts across thousands of products.


During this year’s sale, you can find deals on thousands of products, including the following:

  • LED TVs
  • Smartphones
  • Clothing
  • Appliances
  • Home furnishings.

Customers that have an Amazon Prime membership will have a 30-minute window to view every sale before it goes live to general Amazon customers.


Flipkart offers great discounts across a range of categories. Flipkart has deals on the following products:

  • Smartphones
  • LED TVs
  • Shoes
  • Home furnishings
  • Electronics
  • Fashion


With all-new discounts on offer, customers can expect massive savings at ShopClues this festive season. ShopClues has deals in almost any category you can think of, including the following:

  • Womens and mens fashion
  • Home decorations
  • TVs
  • Mobiles
  • Kitchen essentials

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