How to buy BrewDog shares when it goes public

Here's everything we know so far about the BrewDog IPO.

There’s speculation that BrewDog, a relatively small beer manufacturer, might be prepping for an IPO. While we can’t confirm this news, there is a way that you can invest in BrewDog through its Equity for Punks crowdfunding campaign.

Read on to find out more about the BrewDog IPO and its crowdfunding campaign.

What we know about the BrewDog IPO

BrewDog’s IPO is just speculation at the moment - it is currently crowdfunding with “Equity for Punks”, offering shares at £25.15 each, with a minimum investment of two shares (£50.30). It’s aiming to raise up to £7.5 million with this offer, which has been popular, having raised more than £23,000 to date.

Equity for Punks

Equity for Punks is BrewDog’s crowdfunding offer. It is selling shares for £25.15 each, but you have to buy at least two shares if you want to invest. Crowdfunding has its own risks, such As the fact that the shares aren’t as easy to resell. Make sure you understand how they work.

BrewDog is offering several perks to its investors, including:

  • Lifetime discount in its bars - you get 5% off if you own between 1 and 19 shares, and 10% off if you own more than 20.
  • A free beer on your birthday
  • AGM invite for you and a friend
  • Pin badge
  • Sustainable supper club membership (double discount on all vegan food in BrewDog bars)
  • Access to exclusive Tomorrow Punk merch
  • Increased discount on DIY Dog supplies
  • Your own tree planted in the BrewDog forest

There are also “boosted benefits” if you invest in 4 or more shares. We can’t list them all, but some of the benefits include:

  • Beer. There are a few different beer bonuses, including a 12-pack of Trash Can Punk, an 8-pack of sustainably brewed, special edition barrel-aged beer using foraged tree fruit and a free case of 24 cans of BrewDog beers on next-day delivery every month for 1 year.
  • Other alcoholic beverages. This includes sustainable whisky and a case of Bad Beer Vodka
  • Exclusive merch. This includes a BrewDog water bottle, a Tomorrow Punk t-shirt, a pen and notebook and a BrewDog Branded Yeti cooler (with beer to fill it with!)

How to buy shares in BrewDog when it goes public

Once BrewDog goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for BrewDog. Find the stock by name or ticker symbol. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until BrewDog reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of BrewDog, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of BrewDog. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like BrewDog can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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Hargreaves Lansdown Fund and Share Account
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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