How to buy Booking (BKNG) shares in the UK

Learn how to easily invest in Booking shares.

Booking Holdings Inc
+ $22.52 ( + 0.93%)

Booking Holdings Inc (BKNG) is a leading travel services business based in the US. It opened the day at $2407.1101 after a previous close of $2411.1299. During the day the price has varied from a low of $2385.7151 to a high of $2438.96. The latest price was $2394.5901 (25 minute delay). Booking is listed on the NASDAQ and employs 19,500 staff. All prices are listed in US Dollars.

How to buy shares in Booking

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BKNG in this case.
  5. Research Booking shares. The platform should provide the latest information available.
  6. Buy your Booking shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Booking's share price?

Since the stock market crash that started in February 2020, Booking's share price has had significant positive movement.

Its last market close was $2412.98, which is 20.07% up on its pre-crash value of $1928.72 and 117.92% up on the lowest point reached during the March 2020 crash when the shares fell as low as $1107.285.

If you had bought $1,000 worth of Booking shares at the start of February 2020, those shares would have been worth $622.21 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,303.01.

Booking share price (NASDAQ:BKNG)

Use our graph to track the performance of BKNG stocks over time.

Booking shares at a glance

Information last updated 2021-10-22.
Previous close$2411.1299
Change %-0.686%
Information last updated 2021-10-23.
52-week range$1589 - $2540
50-day moving average$2408.671
200-day moving average$2305.888
Wall St. target price$2537.86
PE ratio238.1255
Dividend yieldN/A (0%)
Earnings per share (TTM)$10.056
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Invest in Booking shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 3x Booking shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £23.49
£5,242.49 total
Capital at risk
eToro Free Stocks logo £0 $50 £26.10
£5,245.10 total
Capital at risk
Fineco logo £0 No minimum £52.19
£5,271.20 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £5.65
£5,224.66 total
Capital at risk
Stake logo £0 £50 £26.10
£5,245.11 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £64.15
£5,283.16 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £86.28
£5,305.29 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £74.75
£5,293.76 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Booking stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Booking under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 238x. In other words, Booking shares trade at around 238x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Booking's P/E ratio is best considered in relation to those of others within the travel services industry or those of similar companies.

    PEG ratio

    Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.265. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

    The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

    However, it's sensible to consider Booking's PEG ratio in relation to those of similar companies.


    Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $979 million (£0.0 million).

    The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.

    To put that into context you can compare it against similar companies.


    Revenue TTM $7.2 billion
    Operating margin TTM 7.37%
    Gross profit TTM $4.9 billion
    Return on assets TTM 1.48%
    Return on equity TTM 9.41%
    Profit margin 5.77%
    Book value $116.878
    Market capitalisation $98.3 billion

    TTM: trailing 12 months

    How to short and sell Booking shares

    1. Create a CFD or spread betting account.
    2. Search for the stock code. E.g. "BKNG.US"
    3. Choose your position size.
    4. Select "sell" rather than "buy".
    5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

    There are currently 909,411 Booking shares held short by investors – that's known as the "short interest". This figure is 13.9% up from 798,620 last month.

    There are a few different ways that this level of interest in shorting Booking shares can be evaluated.

    Short interest ratio (SIR)

    Booking's "short interest ratio" (SIR) is the quantity of Booking shares currently shorted divided by the average quantity of Booking shares traded daily (recently around 283305.60747664). Booking's SIR currently stands at 3.21. In other words for every 100,000 Booking shares traded daily on the market, roughly 3210 shares are currently held short.

    To gain some more context, you can compare Booking's short interest ratio against those of similar companies.

    However Booking's short interest can also be evaluated against the total number of Booking shares, or, against the total number of tradable Booking shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Booking's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Booking shares in existence, roughly 20 shares are currently held short) or 0.0222% of the tradable shares (for every 100,000 tradable Booking shares, roughly 22 shares are currently held short).

    Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Booking.

    Find out more about how you can short Booking stock.

    Environmental, social and governance track record

    Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.

    Total ESG risk score

    Booking's total ESG risk: 26.52

    Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 01/01/2019) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.

    ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

    To gain some more context, you can compare Booking's total ESG risk score against those of similar companies.

    Environmental score

    Booking's environmental score: 7.88/100

    Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

    Social score

    Booking's social score: 15.4/100

    Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

    Governance score

    Booking's governance score: 12.24/100

    Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

    Controversy score

    Booking's controversy score: 2/5

    ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.

    Wondering how that compares? Below are the controversy scores of similar companies.

    Environmental, social, and governance (ESG) summary

    Booking Holdings Inc was last rated for ESG on: 2019-01-01.

    Total ESG score 26.52
    Total ESG percentile 25.36
    Environmental score 7.88
    Environmental score percentile 8
    Social score 15.4
    Social score percentile 8
    Governance score 12.24
    Governance score percentile 8
    Level of controversy 2

    Booking share dividends

    We're not expecting Booking to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

    You may also wish to consider:

    Have Booking's shares ever split?

    Booking's shares were split on a 1:6 basis on 16 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.

    Share price volatility

    Over the last 12 months, Booking's shares have ranged in value from as little as $1589 up to $2540. A popular way to gauge a stock's volatility is its "beta".

    BKNG.US volatility(beta: 1.22)Avg. volatility(beta: 1.00)LowHigh

    Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.2159. This would suggest that Booking's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

    To put Booking's beta into context you can compare it against those of similar companies.

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