How to buy Booking shares | $2182.5901

Own Booking shares in just a few minutes. Share price changes are updated daily.

Fact checked

Booking Holdings Inc (BKNG) is a leading travel services business based in the US. It opened the day at $2185.27 after a previous close of $2182.4199. During the day the price has varied from a low of $2178.77 to a high of $2215. The latest price was $2182.5901 (25 minute delay). Booking is listed on the NASDAQ and employs 23,000 staff. All prices are listed in US Dollars.

How to buy shares in Booking

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BKNG in this case.
  5. Research Booking shares. The platform should provide the latest information available.
  6. Buy your Booking shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Booking's share price?

Since the stock market crash in March caused by coronavirus, Booking's share price has had significant negative movement.

Its last market close was $1653.02, which is 14.29% down on its pre-crash value of $1928.72 and 49.29% up on the lowest point reached during the March crash when the shares fell as low as $1107.285.

If you had bought $1,000 worth of Booking shares at the start of February 2020, those shares would have been worth $622.21 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $892.63.

Booking share price

Use our graph to track the performance of BKNG stocks over time.

Booking shares at a glance

Information last updated 2021-01-14.
Open$2185.27
High$2215
Low$2178.77
Close$2182.5901
Previous close$2182.4199
Change $0.17
Change % 0.008%
Volume 267,029
Information last updated 2021-01-14.
52-week range$1107.285 - $2290.04
50-day moving average $2129.6846
200-day moving average $1860.9791
Wall St. target price$2060.11
PE ratio 64.7903
Dividend yield N/A (0%)
Earnings per share (TTM) $33.687
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Other fees may apply. Your capital is at risk.

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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Stake
£0
£0
Zero platform fee
Join and receive a free share worth up to £100
Access unlimited commission-free trading on 3,800+ US stocks and ETFs with Stake. Capital at risk.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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Compare up to 4 providers

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Booking stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Booking price performance over time

Historical closes compared with the last close of $2182.5901

1 week (2021-01-12) -0.63%
1 month (2020-12-18) 3.95%
3 months (2020-10-19) 32.04%
6 months (2020-07-17) 26.00%
1 year (2020-01-17) 6.22%
2 years (2019-01-18) 23.99%
3 years (2018-01-19) 14.26%
5 years (2016-01-19) 99.41%

Is Booking under- or over-valued?

Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Booking's P/E ratio

Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 65x. In other words, Booking shares trade at around 65x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Booking's P/E ratio is best considered in relation to those of others within the travel services industry or those of similar companies.

Booking's PEG ratio

Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 10.0325. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Booking's PEG ratio in relation to those of similar companies.

Booking's EBITDA

Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $2.3 billion (£1.7 billion).

The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.

To put Booking's EBITDA into context you can compare it against that of similar companies.

Booking financials

Revenue TTM $8.9 billion
Operating margin TTM 20.58%
Gross profit TTM $15.1 billion
Return on assets TTM 5.25%
Return on equity TTM 25.68%
Profit margin 15.68%
Book value $119.963
Market capitalisation $89.4 billion

TTM: trailing 12 months

How to short and sell Booking shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "BKNG.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 971,040 Booking shares held short by investors – that's known as Booking's "short interest". This figure is 1.4% down from 985,014 last month.

There are a few different ways that this level of interest in shorting Booking shares can be evaluated.

Booking's "short interest ratio" (SIR)

Booking's "short interest ratio" (SIR) is the quantity of Booking shares currently shorted divided by the average quantity of Booking shares traded daily (recently around 289862.68656716). Booking's SIR currently stands at 3.35. In other words for every 100,000 Booking shares traded daily on the market, roughly 3350 shares are currently held short.

To gain some more context, you can compare Booking's short interest ratio against those of similar companies.

However Booking's short interest can also be evaluated against the total number of Booking shares, or, against the total number of tradable Booking shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Booking's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Booking shares in existence, roughly 30 shares are currently held short) or 0.0265% of the tradable shares (for every 100,000 tradable Booking shares, roughly 27 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Booking.

Find out more about how you can short Booking stock.

Booking's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Booking's total ESG risk score

Total ESG risk: 26.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 01/01/2019) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Booking's total ESG risk score against those of similar companies.

Booking's environmental score

Environmental score: 7.88/100

Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Booking's social score

Social score: 15.4/100

Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Booking's governance score

Governance score: 12.24/100

Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Booking's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

Booking Holdings Inc was last rated for ESG on: 2019-01-01.

Total ESG score 26.52
Total ESG percentile 25.36
Environmental score 7.88
Environmental score percentile 8
Social score 15.4
Social score percentile 8
Governance score 12.24
Governance score percentile 8
Level of controversy 2

Booking share dividends

We're not expecting Booking to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

You may also wish to consider:

Have Booking's shares ever split?

Booking's shares were split on a 1:6 basis on 16 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.

Booking share price volatility

Over the last 12 months, Booking's shares have ranged in value from as little as $1107.285 up to $2290.04. A popular way to gauge a stock's volatility is its "beta".

BKNG.US volatility(beta: 1.23)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.2332. This would suggest that Booking's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

To put Booking's beta into context you can compare it against those of similar companies.

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Booking overview

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which connects travellers with a selection of places to stay, including apartments, vacation homes, family-run B&Bs, 5-star luxury resorts, tree houses, and igloos; and KAYAK that searches other sites to show travellers the information they need to find the right flights, hotels, rental cars, and vacation packages. It also operates Priceline, an online travel deal service, which provides travellers to save on hotel rooms, airline tickets, rental cars, vacation packages, and cruises; Agoda, which provides online accommodation reservation services. In addition, the company operates Rentalcars.com that offers online rental car reservation services; and OpenTable, an online provider of restaurant reservation services to consumers and restaurant reservation management services to restaurants. Further, it offers travel-related insurance products. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

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