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Which smartphone apps were the most popular of the decade?
Smartphones have become essential to most of our lives. As well as bringing us the Internet and the ability to call someone no matter where we are in the world, they also come with all sorts of unique applications that provide us with tools, knowledge and services that were unthinkable even just 10 years ago.
So what are the statistics behind these apps that have increasingly shaped our lives? We’ve summarised all there is to know about smartphone apps for you below. And, if you’re in need of a good mobile plan to go with your smartphone, we can help you with that as well.
- The average price of an app is £0.70.
- 204 billion apps were downloaded worldwide in 2019.
- The number of overall downloads steadily rises every year, with a 45% overall increase from 2016 to 2019.
- The top 4 most downloaded apps of this decade are all owned by Facebook (Facebook, Facebook Messenger, WhatsApp and Instagram).
The most popular apps of the decade
Unsurprisingly, it seems that the apps that have ruled the Internet in the last decade have been social media apps, with Facebook emerging as the clear winner. Facebook does not only occupy the top two places on the podium, but the companies that it has acquired, WhatsApp and Instagram, also place within the top 4.
|#1||This is the application that has ruled the social media landscape since 2010, with the most overall downloads worldwide this decade. Facebook also owns nearly all of the top 5 apps in this list and has thereby cemented its position as the world’s leading social media company.||4.6 billion|
|#2||Facebook Messenger||This separate messaging app for Facebook users is now almost equally as popular as the social media platform itself.||4.4 billion|
|#3||WhatsApp is one of the most popular and widely used chat applications worldwide and was acquired by Facebook in 2014 for $19 billion.||4.3 billion|
|#4||This popular photo sharing and social networking application was acquired by Facebook in 2012 for $1 billion.||2.7 billion|
|#5||Snapchat||Snapchat is the first app on this list that is not owned by Facebook.||1.5 billion|
|#6||Skype||Although Zoom has been gaining popularity, in terms if mobile app downloads, Skype continues to be the number one video-calling application – for now.||1.3 billion|
|#7||TikTok||This video sharing social networking app was only released in 2018 but already has over a billion regular users, making it the fastest growing app in the market to date.||1.3 billion|
|#8||UC Browser||This mobile browsers dominates the market, particularly in Asia, where it is more popular than Google Chrome.||1.3 billion|
|#9||YouTube||The YouTube app allows access to the biggest archive of videos on the planet and is the best performing app from Google.||1.3 billion|
|#10||Twitter works like a social media news feed. You can read the opinions of other users, find out the latest news and share your own views via “Tweets” about anything.||1 billion|
Other apps that we spend our time and money on
The app that users have spent the most amount of money on since 2010 is Netflix, followed by Tinder and Pandora Music. And you’ve probably played at least some of the top 10 most popular gaming apps, with Subway Surfers, Candy Crush Saga and Temple Run 2 at top of the list.
Facebook’s path to social media dominance
Ever wondered how Facebook managed to rise to the top and become one of the world’s leading social media platforms?
Most popular apps by country in June 2020
On average, the most popular paid-for app for both iOS and Android in June was Minecraft, while Tangle Master 3D was the most popular free smartphone app. For countries like Germany, Italy and Japan that have developed a COVID-19 tracing app, it’s unsurprising that that app was the most downloaded smartphone app in that country. Overall, there are no notable differences between iOS and Android downloads.
|Australia||Finger on the APP||Minecraft|
|Canada||Tangle Master 3D||Minecraft|
|China||Personal Income Tax App||Killing the Buddha: A Devil's Thought|
|France||Tangle Master 3D||Minecraft|
|Italy||Tangle Master 3D||Minecraft|
|Korea, South||Kart Rider Rush +||Football manager 2020|
|Russia||Tangle Master 3D||Minecraft|
|Spain||Tangle Master 3D||Minecraft|
|Sweden||Tangle Master 3D||Procreate Pocket|
|United Kingdom||Tangle Master 3D||Driving Theory Test|
|United States||Finger on the APP||Minecraft|
App category distribution
The most popular category of apps is games, which make up 22% of all available apps. Business apps come in a not-so-close second, trailing with 10% in second place. Education and lifestyle apps tie for third, each representing roughly 9% of all available apps.
|App categories||Percentage of total apps available|
|Food & drink||3.43%|
- Business Insider
- Computer Business Review
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