Amazon Prime Day Shopping Statistics 2021

An estimated 10.9 million Brits plan to shop the Amazon Prime Day sales.

20% of British adults – an estimated 10.9 million people – plan to shop Amazon Prime Day 2021, according to Finder’s Amazon Prime Day shopping report. We polled a nationally representative sample of 2,001 Brits to find out what they plan to buy.

Half of those planning to shop during Prime Day 2021 will buy an Amazon product or service

10% of Brits say they plan to buy an Amazon product, like a Kindle or an Echo, or an Amazon service like Amazon Prime.

The remaining 10% aren’t planning to make any Amazon-specific purchases. 4% of people plan to buy something for the home, such as furniture, 3% want to buy other consumer tech and 3% want to buy clothing, accessories or makeup.

More men plan to shop Amazon Prime Day

23% of men plan to shop Amazon Prime Day, compared to 18% of women. Men are more likely to buy products across all categories, with the exception of items for the home. The biggest gender gap is among Amazon tech products and other consumer tech products, which men are more likely to purchase.

Younger Brits plan to shop Amazon tech

Those aged 55-64 are the most likely to shop during Prime Day (23%), followed closely by 25-34-year-olds and 35-44-year-olds (22% each), 45-54-year-olds (21%), 18-24-year-olds (18%) and those aged 65+ (17%). However, younger Brits are much more likely to purchase Amazon tech products, with 11% of 18-24-year-olds and 10% of 25-34-year-olds saying they intend to make an Amazon tech purchase.

How does the UK compare to the rest of the world?

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