Best Amazon Prime Day deals 2020

It's here! Just when you thought Black Friday was the best day of the year, Amazon's Prime Day comes along.

Updated . What changed?

Fact checked
Best Prime Day deals 2020 Shop now
What is Amazon Prime Day? Find out more

It’s here! Prime Day 2020 has already launched and so far there are some great deals on Amazon devices, headphones, vacuum cleaners, mattresses, speakers, HD TVs, home accessories, fitness equipment and more!

The best Amazon Prime Day 2020 deals – Now live!

Amazon Amazon

Get 20% off selected Tech Accessories

Amazon Amazon

Up to 40% off toys

Amazon Amazon
Amazon Family

20% off baby food and nappies with Amazon Family

Get deal
Amazon Family
Amazon Amazon

Save 30% on Amazon Essentials fashion

Full list of Amazon Prime Day 2020 deals now live

Store Discount
Amazon Amazon
Get 20% off selected Tech Accessories
Amazon Amazon
Up to 40% off toys
Amazon Amazon
Amazon Family
20% off baby food and nappies with Amazon Family
Get deal
Amazon Family
Amazon Amazon
Save 30% on Amazon Essentials fashion
Amazon Amazon
Upgrade your office tech with Amazon Business
Amazon Amazon
Student!
Free 6 months of Prime for students
Get deal
Student!
Amazon Amazon
Amazon Audible
Get Amazon Audible free for 30 days!
Get deal
Amazon Audible
Amazon Amazon
N95 and respirator masks
Amazon Amazon
10% off your baby wishlist
Amazon Amazon
Save £4
Get £4 off your £90 Amazon Pantry order
Save £4
Amazon Amazon
Bargain Box: get 50% or more off
Amazon Amazon
Save 20% on AmazonBasics
Amazon Amazon
Amazon Warehouse: Great deals on quality used products
Amazon Amazon
Up to 25% off essentials with Amazon vouchers
Amazon Amazon
Amazon
Cloth Masks
Get deal
Amazon
Amazon Amazon
£120 off Mini WiFi Projector, YABER 5500

Ends

Amazon Amazon
Let them pick the perfect gift
Amazon Amazon
30 Day Trial!
Free 30-day trial of Amazon Prime Video!
Get deal
30 Day Trial!
Amazon Amazon
Discover amazing deals on tech, homeware, fashion and more at Amazon!

Popular Amazon discount codes

Last checked Code description Code
20 Oct 2020 Get 20% off selected Tech Accessories 20W****
20 Oct 2020 10% off your baby wishlist WIS****
20 Oct 2020 Up to 40% off toys ********
20 Oct 2020 20% off baby food and nappies with Amazon Family ********
20 Oct 2020 Save 30% on Amazon Essentials fashion ********

About Amazon Prime Day

Although Amazon’s Prime Day is relatively new when it comes to major shopping bonanzas, it has been giving Black Friday a run for its money, literally, ever since it first came into being in July 2015. If you’re looking to get a jumpstart on your Christmas shopping or if you’re simply on the hunt for a firecracker of a deal, shopping Amazon’s huge shopping holiday this autumn could be your best bet.

Here, we break down when Prime Day is and what you should expect from Prime Day 2020.

When is Amazon Prime Day 2020?

Amazon has just announced that Prime Day will take place on 13 – 14 October 2020. This is a lot later than previous years (thanks COVID-19!), but we’re excited to see what kind of discounts will be available.

What is Prime Day?

Prime Day has become one of the largest and most exclusive shopping days of the whole year, even rivalling Black Friday and Cyber Monday. But unlike the massive November shopping events, Prime Day only usually lasts for two days and is only available to Amazon Prime members, so it might be time to consider Amazon’s free trial if you’re not already a member. The first Prime Day in July 2015 was in celebration of Amazon’s 20th birthday, so the annual event has previously been held during this month.


What deals are available on Prime Day?

The deals on Prime Day change every year, but historically, we’ve seen some great deals on Amazon devices such as the Echo Dot and Echo Show as well as big discounts on electronics such as headphones and beauty products including perfume and makeup.

How do I get early access to Prime Day deals?

Be on the lookout for presales starting any day. Last year, deals leading up to Prime Day started as early as five days before the event itself. Prime members saved 40% on Kindle Unlimited memberships and got a discount on Amazon music streaming. Another way to grab early Prime Day deals is to ask your Amazon Echo for early Prime deals. Last year, Echo’s assistant, Alexa, doled out exclusive savings to Echo owners two hours before the actual event started. Start looking for Prime deals to start around 9pm the night before the official date.


Is Amazon Prime Day available in other countries?

Yes! Since its start in 2015, Amazon Prime Day has expanded to include 18 different countries. Shoppers in Australia, Austria, Belgium, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Singapore, Spain, the Netherlands, the UAE, the UK and the US can get in on Prime Day action this year.

WIN a £500 shopping spree at Amazon! Subscribe to deal alerts for a chance to win!
By subscribing you agree to receive emails from Finder (Privacy Policy, Terms)

Like what you see? Be sure to check out our full list of Amazon discount codes and vouchers to make sure you’re getting the best deal possible!

What’s the catch?

The only real catch to Prime Day is you have to be an Amazon Prime member to participate. Don’t have an Amazon Prime membership? You can try before you buy with the 30-day free Prime trial.

Can you preview Amazon Prime Day deals?

If you ask Alexa, there is a chance you’ll get access to 100 or more exclusive deals days before Prime Day starts – and you should be able to get a sneak peek of what’s to come. Keep in mind that Prime Day is formatted in what it calls “Lightning Deals”, which only last for a short time before they’re gone. So it helps to know what you’re looking for before you sit down to shop.

In years past, the following were some of the most popular Prime Day deals:

The history of Prime Day

Prime Day was born in 2015, on the eve of the shopping platform’s 20th birthday. The goal was to offer a huge volume of deals (more than Black Friday) but make them exclusive for Prime members.

The first event lasted 24 hours and included countries like the US, the UK, Spain, Japan, Italy and more. Was it successful? Well, customers bought more items than on Black Friday 2014, the biggest one at the time.

Since then, Prime Day hasn’t shown signs of slowing down, out-doing itself as each year goes by.

Prime Day 2019 ran for 48 hours for the first time ever and customers loved it. The number of sales over the two days surpassed the previous Black Friday and Cyber Monday combined.

Amazon Prime Day vs Black Friday

There’s no denying that Prime Day and Black Friday are two of the biggest global shopping events, but they do differ in some ways.

An obvious example is the fact that Prime Day is solely based on the Amazon platform. Black Friday is celebrated by all kinds of retailers, big and small, around the world. While you’ve got access to a plethora of stores on Black Friday, Prime Day usually features some pretty hefty discounts.

In terms of sales, it’s a little difficult to judge how successful Black Friday is because there’s no one source of truth. However, Prime Day 2019 collected more sales than the previous Black Friday and Cyber Monday combined.

In a way, Prime Day is Amazon’s own version of a Black Friday. While the retailer still celebrates and joins in on the Black Friday madness, having its own sale event provides it with global recognition in the shopping space. It also gives it the chance to say “thank you” to its paying members and get rid of old stock.

Amazon Prime Day shopping tips

As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:

  • Know when to strike and when to pass. Lightning Deals that are released as often as every five minutes can turn online shopping into a frenzy. While you do need to snap up some items as fast as you can, don’t be pressured into clicking “Add to Cart” on every single item that flashes across your screen. If you can, do a quick Internet search to make sure the Prime Day price is really as good as it seems.
  • Read the small print. Some Prime Day deals, particularly on big-ticket electronics like TVs and computers, will hide the brand name and model number until just before the sale drops, so make sure you double-check these details before jumping on a low price.
  • Check reviews. When you feel rushed to snatch up a discount, you might not take the time to read through product reviews like you normally would. Don’t skip this step, unless you’re already familiar with the product and know for sure it’s what you want.
  • Compare prices. Since Prime Day is fast becoming a yearly fixture, other retailers are fully aware that this day is Amazon’s biggest deal day of the year, so they may be trying to match or even better prices.
  • Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.

Image: Shutterstock and Amazon
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Amazon News

Related Posts

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site