How to buy, sell and trade Basic Attention Token (BAT)

What it's about and where to get it.

Last updated:

Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our opinions or reviews. Learn how we make money.

The Basic Attention Token (BAT) is a cryptocurrency designed specifically for use with the Brave web browser.

It aims to reshape the current landscape of the Internet with a focus on eliminating malware, the unsustainable arms race between ad blockers and ads, and the expensive middlemen like Facebook and Google that capture so much of the market.

Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade.

Where to buy, sell and trade BAT

Find out where and how to buy.

Name Product Deposit methods Fiat Currencies Cryptocurrencies
Electronic Funds Transfer
Bank transfer (SEPA)
Wire transfer
Ethana Custody
USD, EUR, GBP, JPY, CAD, CHF

32
cryptocurrencies

Buy, sell and trade a range of digital currencies on this high-liquidity exchange – suitable for beginners right through to advanced traders.

UK residents: In addition to normal crypto trading, Kraken offers margin lending. As this is a regulated activity which they are not authorised to offer in the UK, we advise you not to use this service. If you're interested in margin trading, see authorised providers.
Credit card
Cryptocurrency
USD

387
cryptocurrencies

CoinSwitch allows you to compare and convert over 250 cryptocurrencies across all exchanges.
Bank transfer (ACH)
Credit card
Debit card
Bank transfer (SEPA)
USD, EUR, GBP

19
cryptocurrencies

Get US$10 in free bitcoin when you buy US$100 or more of any crypto. T&Cs apply.
Buy and sell major cryptocurrencies on one of the world's most renowned cryptocurrency exchanges.
Bank transfer (ACH)
Credit card
Bank transfer (SEPA)
Faster Payments Service
USD, EUR, GBP, RUB

22
cryptocurrencies

Disclaimer: Highly volatile investment product. Your capital is at risk.
Use your USD, EUR or RUB to buy and sell cryptocurrency at competitive exchange rates and with high maximums for verified accounts.
Bank transfer (ACH)
Bank transfer
Cryptocurrency
Debit card
Wire transfer
USD

28
cryptocurrencies

Get a US$15 bonus when you trade US$100 or more of any supported crypto. T&Cs apply.
Trade with USD on Binance.US, the American dollar onramp of the world’s largest cryptocurrency exchange. Non-US residents can read our review of Binance's main exchange here.
Cryptocurrency
-

118
cryptocurrencies

Buy and trade 100+ cryptocurrencies on this global cryptocurrency exchange.
Credit card
Debit card
USD, EUR, GBP

115
cryptocurrencies

Access competitive crypto-to-crypto exchange rates for more than 35 cryptocurrencies on this global exchange.
Cryptocurrency
-

119
cryptocurrencies

Browse a variety of coin offerings in one of the largest multi-cryptocurrency exchanges and pay in cryptocurrency.
AdvCash
Cryptocurrency
Payeer
Perfect Money
Capitalist
USD, RUB

1419
cryptocurrencies

Pay in USD, RUB or trade crypto to crypto at this Russian-based cryptocurrency exchange with hundreds of coins listed.
Huobi Cryptocurrency Exchange
Cryptocurrency
GBP, USD, AUD, EUR, INR, BRL, KHR, CAD,CNY, NZD & 15+MORE

234
cryptocurrencies

Huobi is a digital currency exchange that allows its users to trade more than 190 cryptocurrency pairs.
Coinbase Pro
Bank transfer (ACH)
Bank transfer (SEPA)
Wire transfer
USD, EUR, GBP

26
cryptocurrencies

Formerly known as GDAX, Coinbase Pro is a US-based exchange which offers fiat currency payment options, including wire transfer, ACH bank transfer and SEPA.
Bittrex Digital Currency Exchange
Cryptocurrency
Wire transfer
USD

236
cryptocurrencies

Buy from one of the largest cryptocurrency exchanges with a selection of over 190+ cryptocurrencies and 3 USD pairings.
ShapeShift Cryptocurrency Exchange
Cryptocurrency
-

51
cryptocurrencies

Quickly swap between more than 40 cryptocurrency assets or use your credit card to instantly buy bitcoin.
Poloniex Digital Asset Exchange
Credit card
Cryptocurrency
Bank Wire
-

52
cryptocurrencies

Trade various coins through a global crypto to crypto exchange based in the US.
IDEX Cryptocurrency Exchange
IDEX Cryptocurrency Exchange
Cryptocurrency
-

258
cryptocurrencies

A decentralised cryptocurrency exchange where you can trade over 250 ERC20 tokens.
Bitit Cryptocurrency Marketplace
Cashlib
Credit card
Debit card
Neosurf
Bank transfer (SEPA)
EUR, USD, JPY, DKK, GBP, SEK, NOK, TRY & 5+ more

50
cryptocurrencies

Buy cryptocurrency with cash or credit card and get express delivery in as little as 10 minutes.

Compare up to 4 providers

How Basic Attention Token works

BAT and the Brave browser work hand in hand. This browser lets users opt into ads and blocks ads for anyone who didn’t opt in.

Users who opt in will be rewarded with BAT tokens for doing so, then shown content that specifically matches their interests.

The goal is to persuade people to willingly accept advertising, with the understanding that it’s high quality, potentially useful and they’re getting paid for it. In turn, advertisers are able to get better results from higher-quality products more closely tailored to individual users.

Meanwhile, publishers can successfully monetize sites without needing to give up the lion’s share of profits to middlemen like Google AdSense.

If it all works as planned, the end result is a win-win-win for users, advertisers and publishers, with an incentive for all to participate.

How BAT tokens are distributed

There’s a total limit of 1.5 billion BAT tokens, of which 1 billion are in circulation. There is no inflation.

BAT will be circulated and divided among the winners:

  • Users: Users are the viewers who opt in to advertising on the Brave platform. They receive a small portion of the Basic Attention Tokens distributed for their attention. They can use BAT to sell, tip publishers, purchase premium Brave services or anything else they want.
  • Advertisers: Advertisers pay BAT to capture a user’s attention.
  • Publishers: Publishers are the YouTube content creators, website operators and more. They earn the majority of BAT involved in a transaction.

One of the main differences between BAT and fiat currency advertising models is that the Brave browser is specifically designed to facilitate higher-quality advertising. This translates to more compelling ad content for users, who are more likely to watch.

For advertisers, it means better returns on investment through higher audience retention, more accurate tailoring of content to a reader’s interest and more effective tracking of audience engagement. These measurements are facilitated through the following:

  • Machine learning algorithms that track user interests and show matching ads.
  • An “Attention Value” for each ad, calculated by duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. In other words, an ad is more valuable the longer someone sits and watches it before committing to a click.

How to sell or trade BAT

  1. Visit the exchange platform that you have BAT on. If you have BAT in a digital wallet, you can choose a platform to use to complete this transaction from the list above.
  2. Using the platform, transfer your BAT to ETH or BTC.
  3. Continue to follow the instructions on the platform to sell or trade your ETH or BTC.

Before you buy: Things to consider

BAT wasn’t designed to be bought and sold. Its creators specifically say as much and haven’t gone to any particular effort to get it listed on exchanges. This hasn’t prevented it from being listed on a wide range of popular exchanges, though.

Depending on how you look at it, this might be a great reason to get involved or a reason to stay away.

The browser market is hotly contested, and Brave is among the dozens of browsers with a market share of a fraction of a percent. Because BAT is designed for use on the Brave browser, you will need to decide if this will affect the widespread use of BAT.

Persuading people to change browsers isn’t easy either. Just look at Microsoft’s concerted efforts to push people to the Edge browser, then consider the fact that the older Microsoft Internet Explorer still has around three times the market share of Edge.

Advertisers will need to consider whether Brave will be able to attract a diverse user base and whether people will actually opt into ads.

You may also decide that directly monetizing user engagement is enough to put a solid lid on the size of BAT’s potential userbase.

The actual functions of Brave and BAT (ad blocking, machine learning algorithms to determine user interests, various measurements of user engagement) also exist in various forms already, and despite the disruption that blockchain brings, Google will probably fight to keep its share of the ad market.

Traders will also need to consider the possibility of users “mining” BAT through the deliberate viewing of ads on multiple devices, manipulating the algorithm to trigger larger rewards. If BAT ever becomes valuable, you will need to give these issues serious consideration.

Take a look at the current value, the coin supply and the future of the market to consider whether it might still be undervalued despite all the problems.

Disclaimer: Cryptocurrencies are speculative, complex and involve significant risks – they are highly volatile and sensitive to secondary activity. Performance is unpredictable and past performance is no guarantee of future performance. Consider your own circumstances, and obtain your own advice, before relying on this information. You should also verify the nature of any product or service (including its legal status and relevant regulatory requirements) and consult the relevant Regulators' websites before making any decision. Finder, or the author, may have holdings in the cryptocurrencies discussed.

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site