Coinbase Digital Currency Exchange
- Buy and trade BAT and 40+ cryptocurrencies
- Beginner friendly platform with a range of features
- 24/7 customer support & helpline
Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.
The Basic Attention Token (BAT) is a cryptocurrency designed specifically for use with the Brave web browser. It aims to reshape the current landscape of the Internet with a focus on eliminating malware, the unsustainable arms race between ad blockers and ads, and the expensive middlemen like Facebook and Google that capture so much of the market.
BAT and the Brave browser work hand in hand. This browser lets users opt into ads and blocks ads for anyone who didn’t opt in. Users who opt in will be rewarded with BAT tokens for doing so, then shown content that specifically matches their interests.
The goal is to persuade people to willingly accept advertising, with the understanding that it’s high quality, potentially useful and they’re getting paid for it. In turn, advertisers are able to get better results from higher-quality products more closely tailored to individual users.
Meanwhile, publishers can successfully monetize sites without needing to give up the lion’s share of profits to middlemen like Google AdSense. If it all works as planned, the end result is a win-win-win for users, advertisers and publishers, with an incentive for all to participate.
BAT cannot be bought directly with USD, instead you’ll need to trade other cryptocurrencies for it through an exchange.
Step-by-step guide to buying BAT:
You can also download the Brave wallet to directly deposit ETH or BTC and have it directly converted to BAT on deposit.
You can use the Brave wallet, which can also directly convert Ethereum or bitcoin to BAT to fund your wallet.
There’s a total limit of 1.5 billion BAT tokens, of which 1 billion are in circulation. There is no inflation.
BAT will be circulated and divided among the winners:
One of the main differences between BAT and fiat currency advertising models is that the Brave browser is specifically designed to facilitate higher-quality advertising. This translates to more compelling ad content for users, who are more likely to watch.
For advertisers, it means better returns on investment through higher audience retention, more accurate tailoring of content to a reader’s interest and more effective tracking of audience engagement. These measurements are facilitated through the following:
BAT wasn’t designed to be bought and sold. Its creators specifically say as much and haven’t gone to any particular effort to get it listed on exchanges. This hasn’t prevented it from being listed on a wide range of popular exchanges, though. Because of this, BAT has specific details you should keep in mind:
Take a look at the current value, the coin supply and the future of the market to consider whether it might still be undervalued despite all the problems.
Learn how to earn ETH coins by locking up ETH with this guide.
Binance and Coinbase are two titans of cryptocurrency – let’s see how the two stack up and find out which suits your needs.
Confused about DeFi? Find out how it works in this easy-to-read guide.
If you want to start selling on Shopify, find out how to set up your shop, price your products and attract customers in this handy guide.
Find out how to buy ALGO in the US, which exchanges support it and how Algorand works.
Getting started with Aeon? Here’s a step-by-step guide on how to buy and sell Aeon, along with some insights on how it works.
A beginner’s guide to Tezos (XTZ) tokens, how they work, and where and how you can buy XTZ in the US.
Remitano lets you buy bitcoin and other cryptos in a peer-to-peer marketplace, but is it safe to use? Find out what to expect in our review.
Learn more about the KuCoin exchange, how it works, what the fees are and how to get started trading.
finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which finder.com receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. finder.com compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.