This article contains links to products or services from one or more of our advertisers or partners. We may receive a commission when you click or make a purchase using our site. Learn more about how we make money.

How much do Americans in each state spend on Valentine’s Day gifts?

And how come our gifts get cheaper the longer we're in a relationship?

Everyone loves a great Valentine’s Day present or a romantic dinner out, but you can’t always assume that will happen. A survey of 3,121 Americans underlines how what you get is likely to depend on where you live and how long you’ve been in a relationship.

The most generous states for gift givers

If you’re hoping for an extravagant gift from your one true love come February 14, it pays to live in Kansas, Nevada, Idaho, Hawaii or North Dakota. Those are the five states where people are planning to spend more than $100 on their partner. Life is less pleasing in New Hampshire, where the predicted spend is just $31. Here’s how much people are planning to spend on Valentine’s Day in each state, based on our survey. We’ve also identified a last-minute gift available for that price or less that’s suitable for each state, so don’t panic if you haven’t organized one yet!

Will you get a gift at all?

One thing those averages don’t tell you is whether you’ll be receiving a gift at all. The chances are quite good you won’t: 37% of Americans don’t plan to buy their partner a gift. And there’s a gender split: 31% of men don’t plan to buy a gift, while 44% of women intended Valentine’s Day to pass gift-free.

The value of those gifts also falls the longer you’ve been in a relationship. In the first five years the average spend is as much as $76, but after 20 years it drops to just $49. And being married drops your odds: just 51% of husbands and 66% of wives receive a Valentine’s gift, compared with 69% of boyfriends and 76% of girlfriends.

Still need a Valentine’s Day gift? Check out our top gifts for 2016.

Picture: Shutterstock

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site