For immediate release
£1.45 billion to be spent on Valentine’s Day
- Almost 80% of Brits plan to celebrate Valentine’s Day this year
- 32 million plan on spending an average of £35 each on 14 February
- Both the number of Brits celebrating and the amount spent has increased since 2018
05, February, 2020, LONDON –
Over 32 million (61%) Brits will be spending this Valentine’s Day, according to shopping comparison site finder.com.
A further 9.4 million (18%) will celebrate without spending anything. Of those who will be spending money they plan to part with £35 on average, meaning a total of £1.45 billion will be spent.
Overall 4 in 5 Brits (79%) plan to celebrate Valentine’s Day in 2020, an increase from 69% in 2018. The average amount spent this year has also increased, with the average spend per person being £35, a 23% increase (£7) from £28 in 2018.
However, more of us plan on celebrating without spending any money – 18% will do so in 2020, compared to 16% in 2018.
Of those who are going to spend, men plan to be the bigger spenders, forking out around £44 on average compared to £26 for women. On the other hand, women are more likely than men to be celebrating Valentine’s Day without spending any money (20% vs 16%).
Londoners are planning to spend the most on their loved ones, spending £52 on average. At the other end of the scale, the South West of England has the lowest average spend at £28. East Midlands has the highest concentration of people who won’t celebrate Valentine’s Day, with 26% of residents saying that they won’t be celebrating the day at all.
Millennials intend to spend the most this Valentine’s Day, forking out £42 on average. The silent generation will be the lowest spenders, averaging £12 per person, and are also the least likely to celebrate Valentine’s Day, with only 58% planning on doing so.
To see the full breakdown of the research, visit: https://www.finder.com/uk/valentines-day-statistics
Finder commissioned Onepoll on 21–23 January 2020 to carry out a nationally representative survey of adults aged 18+.
A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region.
The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com's review pages for the current correct values.
finder.com is a personal finance website, which helps consumers compare products online so they can make better informed decisions. Consumers can visit the website to compare utilities, mortgages, credit cards, insurance products, shopping voucher codes, and so much more before choosing the option that best suits their needs.
Best of all, finder.com is completely free to use. We’re not a bank or insurer, nor are we owned by one, and we are not a product issuer or a credit provider. We’re not affiliated with any one institution or outlet, so it’s genuine advice from a team of experts who care about helping you find better.
finder.com launched in the UK in February 2017 and is privately owned and self-funded by two Australian entrepreneurs – Fred Schebesta and Frank Restuccia – who successfully grew finder.com.au to be Australia's most visited personal finance website (Source: Experian Hitwise).