Press Release

For immediate release

Winners of the Finder Lending Innovation Awards 2024 revealed!

23, May, 2024, LONDON

The 12 winners and highly commended companies in the Finder Lending Innovation Awards 2024 have been revealed today.

Running for the fourth year in a row, the personal finance comparison site assessed innovation across the following 7 main categories: business cards, personal credit cards, business loans, personal loans, mortgages, buy now, pay later (BNPL) and lending innovation newcomer.

The awards recognise financial providers that are innovating in their sector, by launching impactful features and delivering unique benefits to their customers.

The awards were decided by a panel of 4 expert judges:

  • Michelle Stevens, credit & loans deputy editor, Finder
  • Jonathan Segal, partner & co-head of financial services team, Fox Williams
  • Alper Kara, professor of banking & finance, Brunel University London
  • Julian Wells, director, Whitecap Consulting

And the winners are…

The winner of the Business Cards Innovation category is All Star. Taking the highly commended accolade is last year’s winner, Capital on Tap.

Taking the top spot in the Personal Credit Cards Innovation category is Omno. This is followed by American Express as the highly commended brand in this category.

Moving into lending, the Business Loans Innovation award goes to both Barclays and Natwest, with Thincats highly commended. Meanwhile, the Personal Loans Innovation top spot belongs to Fluro.

In the buy now, pay later category, Klarna has been awarded the BNPL Innovation trophy for the second year running.

The winner of the Mortgages Innovation award goes to last year’s highly commended brand, Generation Home, with Virgin Money highly commended this year.

Picking up their second trophy, the winner of the Lending Innovation Newcomer award is Omno.

Commenting on the awards, Michelle Stevens, credit & loans expert at, said:

“As one of the judges of this year’s awards, it was exciting to see the innovations on display across all areas of credit and loans. Providing new and beneficial features for personal and small business customers remains vitally important at a time when managing finances is understandably a big focus for many in the UK. This year’s winning and highly commended companies really stood out for the valuable and innovative services they are offering to customers.”

For more information on the awards and finalists, please visit:


The shortlist of finalists in each category was selected by Finder’s subject specialists, who identified the providers they felt were displaying key innovations in their field.

This shortlist was then passed to an expert judging panel, who decided the winning and highly commended companies by assessing the finalists across 3 different criteria: uniqueness of innovation, impact in the market and value to customers.


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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