London Airbnb statistics

How has Airbnb grown in the UK’s capital?

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By

Matthew Boyle

Updated

Fact checked

Founded in 2008, Airbnb has become a very popular accommodation option for travellers all over the world. The platform also allows homeowners to make some extra cash by renting out a room or property to visitors, and this is certainly the case in London where many homeowners rent out rooms to help support their mortage.

Quick overview

  • The average price for an Airbnb listing in London is £188 a night.
  • As of November 2022, there are 69,351 Airbnb listings in London.
  • 99% of London Airbnbs are listed either as an entire home or a private room.
  • Westminster (7,763) has the highest number of Airbnbs available of all London boroughs.
  • The London borough with the least amount of Airbnb listings is Sutton (286).
  • Over half (53%) of Airbnbs in London have a minimum stay of just 1 or 2 nights.
  • Airbnb listings in 2022 have dropped 21% since 2020, which represents 17,000 listings.

    • The growth of Airbnb in London

    In London, there are currently 69,000 Airbnb listings. The number of Airbnb listings in London has fallen by 21% since 2020 and has not reached pre-pandemic levels. In 2020, the number of Airbnbs in the capital reached 87,000.

    Since 2015, Airbnb listings in London have increased by 276%, going from 18,000 to 69,000 in 2022.

    Month and year Listings
    2015 18,436
    2016 33,715
    2017 53,904
    2018 70,533
    2019 80,770
    2020 87,235

    What type of properties in London are available on Airbnb?

    6 in 10 (59%) of available Airbnbs in London are listed as entire homes/apartments, which totals over 41,000 separate listings. Followed by private rooms (40%), these make up the 99% of entire Airbnb listings in London. There are 404 shared rooms (0.6%) and 244 hotel rooms (0.4%) listed on Airbnb in London.

    Entire homes/apartments 41,244
    Private rooms 27,479
    Shared rooms 404
    Hotel rooms 244

    The number of Airbnb listings by London borough

    In London, Westminster has the highest number of Airbnbs (7,763). Followed by Tower Hamlets (5,595) and Hackney (5,168). Sutton (286) had the fewest Airbnb listings of all boroughs followed by Bexley (411) and Havering (329).

    London Borough Amount of Airbnb listings
    Westminster 7,763
    Tower Hamlets 5,595
    Hackney 5,168
    Camden 4,704
    Kensington and Chelsea 4,612
    Southwark 3,968
    Islington 3,790
    Lambeth 3,719
    Wandsworth 3,473
    Hammersmith and Fulham 2,996
    Brent 2,068
    Lewisham 2,016
    Haringey 1,898
    Newham 1,682
    Barnet 1,611
    Ealing 1,553
    Greenwich 1,514
    Waltham Forest 1,322
    Merton 1,114
    Richmond upon Thames 1,108
    Hounslow 1,078
    Croydon 1,066
    Hillingdon 714
    Redbridge 669
    Enfield 617
    Kingston upon Thames 609
    Bromley 594
    Harrow 444
    Barking and Dagenham 433
    Bexley 411
    Havering 329

    What is the minimum length of stay in London Airbnbs?

    With London being a popular destination for short-term city breaks, this is reflected by the length of minimum nights required by Airbnb hosts. 20,000 listings have a minimum stay of 1 night for a booking, whereas 17,000 listings have a minimum stay of 2 nights. Of all total listings, over half of these (53%) have a minimum stay of just 1 or 2 nights.

    Overall, only 4,800 listings (7%) have a minimum stay of 14 nights (2 weeks), with just over 2,000 listings requiring a booking that is a month (30 days) or longer.

    Minimum stays London listings
    1 night 19,546
    2 nights 17,062
    3 nights 11,625
    4 nights 4,515
    5 nights 5,062
    6 nights 1,069
    7 nights 4,306
    8 nights 135
    9 nights 99
    10 nights 809
    12 nights 147
    13 nights 78
    14 nights 1,220
    15 nights 279
    16 nights 48
    17 nights 9
    18 nights 44
    19 nights 16
    20 nights 290
    21 nights 302
    22 nights 23
    24 nights 11
    25 nights 72
    26 nights 12
    27 nights 14
    28 nights 456
    29 nights 31
    30 nights 848
    31 nights 47
    35+ nights 1,126

    How many Airbnb hosts are there in London?

    Over half of Airbnbs (54%) in London are by hosts with a single listing (38,000). Interestingly followed by over 11,000 listings are by hosts with 10 or more registered listings, showing that Airbnb is a popular method of earning income, with 46% of hosts having multiple listings (2 or more).

    Listings per host Total listings
    1 37,505
    2 9,112
    3 4,014
    4 2,288
    5 1,590
    6 1,302
    7 952
    8 680
    9 567

    Average Airbnb occupancy in London

    The average Airbnb in London is occupied approximately 11% of the year, which is roughly 40 days. The borough with the highest occupancy rate is Hillingdon, where the average Airbnb listing is taken around 17% of the year, probably as a result of its closeness to Heathrow Airport. The borough with the lowest occupancy rate is Bexley, at 7%.

    In 2022, the average Airbnb occupancy in London has been 74% (January – September). With March 2022 seeing full occupancy (100%).

    Dates Occupancy Rate (%)
    January 2021 41%
    Feburary 2021 27%
    March 2021 37%
    April 2021 45%
    May 2021 80%
    June 2021 85%
    July 2021 79%
    August 2021 62%
    September 2021 83%
    October 2021 25%
    November 2021 77%
    December 2021 71%
    January 2022 29%
    Feburary 2022 59%
    March 2022 100%
    April 2022 72%
    May 2022 89%
    June 2022 96%
    July 2022 89%
    August 2022 60%
    September 2022 78%

    Sources

    Inside Airbnb
    Airbnb

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