Matt Mckenna runs the communications and content marketing for Finder in the UK after beginning his career at the PR agency, Third City. He has been conducting consumer research and investigations for 8 years within personal finance, with a particular focus on investing, banking and fintech. He is one of Finder’s spokespeople, appearing on Bloomberg and ITV News as well as being quoted in a range of national publications, and sits on the board of Citizens Advice Westminster.
Expertise
- Investing
- Banking & savings
- Scams & consumer advocacy
- Money saving
- Tech & AI in personal finance
Experience
- Oversees Finder’s consumer research & press office
- Quoted regularly in national media & on TV
- Awarded PR Week’s ‘30 under 30’ in 2020 & finalist at PRCA’s Young PR Professional Of The Year in 2021
- Launched UK award schemes, including Finder’s People’s Choice Awards
- Oversaw Finder’s 4 award wins at the Employee Experience Awards
- Judges PR Week annual awards
Education
- Management Studies | Nottingham University
Featured publications
Industry insights from Matt McKenna
We asked Matt about the potential of Artificial Intelligence (AI) within personal finance
How could AI impact the world of personal finance?
Artificial Intelligence (AI) is no longer the preserve of science fiction movies and it brings a fascinating mix of potential benefits vs risks. As an example, its ability to digest huge amounts of information could help to level the playing field for amateur investors. To help demonstrate this we tasked ChatGPT to create a ‘fund’ that then went on to comprehensively beat the UK’s most popular human-led funds. However, the rising number of deep fake videos and their potential to trick people into losing money is something to be very concerned about. We showed a mixture of real and deep fake clips of celebrities to the public and less than 2% could identify all of them correctly.
