Data story

A data-led article built around Finder research or external data, designed to surface trends or insights.

Content

Showcase your expertise and knowledge of emerging trends with a data-rich article

Promoted

…on Finder’s home page and popular social channels

Engagements

Impressions across site and social channels driving article views

Example data story campaigns

Interest inequality: Major UK banks lag behind global savings rates

In collaboration with:

The interest rates offered on easy access savings accounts by some of the largest banks in the UK are significantly lower than in other European countries.

Are parents the real money influencers?: How kids get financial education

In collaboration with:

The message from kids is clear – they want money lessons, and they want them now. Parents are stepping up to fill the gap, but GoHenry are campaigning for financial education in schools.

Digital banking numbers surge for 2nd year in a row, with better interest rates leading the charge

Finder research

Digital-only banking use has grown for the second year in a row. 2 in 5 UK adults (40%) have now opened a digital-only bank account, up from just over a third of Brits (36%) this time last year.

Finder Studios

Product specification: What’s included?

Format: Article
Length: ~700-900 words
Tone: Analytical, credible, and insight-rich
Exposure: 1-2 brand mentions and visual breakouts
Article views: Min. 10,000

Finance like you’ve never seen it before

Each month, over 1 million people in the UK use Finder’s inspiring content to help them make better financial decisions. Reach thousands of potential new customers through associating your brand with Finder’s exciting videos and guides.

550K+

views of sponsored content

58%

of Finder users aged 25-44

66%

of users on mobile