Our TV streaming habit

Streaming services have changed the way we watch TV and movies, from Netflix to NOW. According to our study, over 2 in 5 of us are subscribed to one and are, on average, spending an estimated £17.75 per month each on them. Over 17 million Brits (41.1%) are subscribed to a TV streaming service. This equals a whopping £303.16 million every month that Brits are spending to get their TV streaming fix.

What services are we using?

Netflix is dominating the UK market, with 59.7% subscribed to it. Amazon Prime came in second, at 47.5%, followed by NOW (27.2%), TV Player Plus (4.0%) and hayu (2.2%). While almost 2 in 3 Brits (64.5%) are subscribed to just the one service, there’s a number of us who are subscribed to more than that.

Generation Netflix Amazon Prime
Millennials 69.4% 41.3%
Gen X 58.2% 48.9%
Baby Boomers 49.2% 53.3%

By the region

All the regions had a tendency towards Netflix, with London having the most people who use a TV streaming service. London also had the most people using three or more services, at 10.3%. The North East followed this (9.9%), then the East Midlands (9.6%). The biggest spenders out of all the regions with 40 or more respondents were the North East, followed by London and the South East.

Region GDP 2010
North East £24.81
London £20.70
South East £19.13

What should you consider before signing up to a streaming service?

  • What shows are on offer? It’s no use getting the most popular provider if it doesn’t have any of the shows you want to watch. You can search for what Netflix has on offer here.
  • Is it compatible with what I use? Most services are accessible on Mac and PC, but others like Linux or Roku can be a bit harder.
  • What’s the image quality like? Some services offer high-definition streaming, which is great if you have a 4K compatible TV. Otherwise, you might be happy with the standard definition option.


This study is from a survey of 2,031 British adults, commissioned by finder.com/uk in July 2017, and conducted by research provider, Mortar London. Only regions with 40 or more respondents were included.

Click here for more research. For all media enquiries, please contact:

Matt Mckenna
UK Communications Manager
T: +44 20 8191 8806

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