ISA statistics: How many people have an ISA in the UK?

How much money do Brits place in stocks and shares and cash ISAs?

An ISA (individual savings account) is a great way to save your money in a tax-free account. A stocks and shares ISA allows you to invest, usually based on the level of risk you are comfortable with. If you want to know more, we’ve compiled a list of the best trading platforms to help you decide which is best for you.

Below, we’ve looked into the latest ISA statistics to see how the UK uses these tax-free accounts.

ISA statistics UK: Highlights

  • 6% of UK adults have a stocks and shares ISA in 2024.
  • A quarter of Brits (26%) plan to open at least one ISA in the 2024/2025 tax year.
  • 3.9 million stocks and shares ISAs and 7.1 million cash ISAs were subscribed to in the 2021/2022 financial year.
  • The average return on a stocks and shares ISA over the past 10 years has been 9.64%.
  • In 2021/2022, a third (33%) of ISA subscriptions were to stocks and shares ISAs.
  • UK adults placed more money in stocks and shares ISAs than cash ISAs in 2021/2022.
  • The annual ISA allowance stands at £20,000 for the tax year 2023/2024.

How many people have a stocks and shares ISA?

3.9 million people subscribed to a stocks and shares ISA in the 2021/2022 tax year, up from around 3.6 million people in 2021/2022, a 10% increase. Just over 7% of UK adults paid some money into a stocks and shares ISA during 2021/2022.

The number of subscriptions has grown by over a million since the 2019/2020 financial year when just 2.7 million stocks and shares ISAs were subscribed to.

How many people have a cash ISA?

7.1 million people subscribed to a cash ISA in 2021/2022, down from a high of 9.7 million in 2019/2020.

In total, just over 11.7 million ISAs were subscribed to in the 2021/2022 tax year. A third (33%) of all ISA subscriptions made were to stocks and shares ISAs during this period.

Number of credit and debit cards in issue UK 2023
Year Number of stocks and shares ISAs Number of cash ISAs
2021/2022 3.9 million 7.1 million
2020/2021 3.6 million 8 million
2019/2020 2.7 million 9.7 million
2018/2019 2.4 million 8.5 million
2017/2018 2.9 million 7 million
2016/2017 2.6 million 8.5 million

How many Brits are planning to open an ISA?

Our survey found that a quarter of Brits (26%) plan to open at least one ISA in the 2024/2025 tax year. A fifth of those (20%) already have an ISA and intend to open another, while a further 5% do not currently have an ISA but intend to open one.

What is the average return on a stocks and shares ISA?

The average return on a stocks and shares ISA over the past 10 years has been 9.64%. However, the performance of this type of ISA can vary significantly, seeing losses as well as returns.

The average stocks and shares ISA experienced a loss of 3.27% between February 2022 and February 2023. This is down from an average return of 6.92% between 2021 and 2022 and an average return of 13.55% between 2020 and 2021, when the stock market saw a boom after the pandemic.

Year Average stocks and shares ISA returns Average cash ISA returns
2022/2023 -3.27% 1.71%
2021/2022 6.92% 0.51%
2020/2021 13.55% 0.63%
2019/2020 -13.33% 1.18%

How much are Brits paying into ISAs?

Overall, UK adults placed an impressive £34 billion in stocks and shares ISA during the 2021/2022 tax year, around £334 million more than they did in 2020/2021 and almost £12 billion more than they did 5 years earlier in the 2016/2017 tax year.

Meanwhile, a total of £30.9 billion was placed into cash ISAs by UK residents in 2021/2022

Interestingly, in 2021/2022, more money was subscribed to stocks and shares ISAs than cash ISAs. The amount subscribed to cash ISAs has been decreasing steadily over the past 3 years, perhaps because interest rates were lower, making cash ISAs less attractive.

Number of credit and debit cards in issue UK 2023
Year Value of stocks and shares ISA subscriptions Value of cash ISA subscriptions
2021/2022 £34.2 billion £30.9 billion
2020/2021 £33.9 billion £36.8 billion
2019/2020 £24.2 billion £48.7 billion
2018/2019 £22.6 billion £44 billion
2017/2018 £27.8 billion £36.7 billion
2016/2017 £22.3 billion £39.2 billion

What is the average stocks and shares ISA balance?

Over the last 5 years, the average amount subscribed to a stocks and shares ISA was £9,203. In the 2021/2022 financial year, this was slightly lower at £8,690, less than half (43%) of the total £20,000 ISA allowance.

What is the average cash ISA balance?

The average subscription per account for a cash ISA was lower than a stocks and shares ISA, at just £4,330. This may be related to a number of reasons, such as the disposable income of those subscribing to a stocks and shares ISA, a larger number of people subscribing to cash ISAs, or worse than typical interest rates on cash ISAs during this period.

Number of credit and debit cards in issue UK 2023
Year Average subscription (stocks and shares ISA) Average subscription (cash ISA)
2021/2022 £8,690 4,330
2020/2021 £9,432 4,568
2019/2020 8,875 5,024
2018/2019 9,331 5,187
2017/2018 9,685 5,228
2016/2017 8,623 4,622

Click here for more research. For all media enquiries, please contact –

Matt Mckenna
UK Head of Communications
T: +44 20 8191 8806

Danny Butler's headshot
Written by

Publisher

Danny is a publisher at Finder specialising in insurance and investing. He previously worked at the global insurer Aon and has appeared in national media giving advice on insurance. Danny holds a BA in International Business from the University of Plymouth and has undying loyalty to his average-poor football team, Portsmouth FC. See full bio

Danny's expertise
Danny has written 368 Finder guides across topics including:
  • Car, home and business insurance
  • Helping people save money on their insurance
  • Project management
  • Giving valuable insights to website visitors
Sophie Barber's headshot
Co-written by

Author

Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites. See full bio

Sophie's expertise
Sophie has written 68 Finder guides across topics including:
  • Publishing original personal finance research
  • Creating data-led statistics pages to highlight industry trends
  • Cost of living and money saving tips
More resources on Finder

More guides on Finder

  • How to buy SPDR FTSE UK All Share UCITS ETF Acc

    Ever wondered how to invest in FTAL ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy Franklin FTSE United Kingdom ETF

    Ever wondered how to invest in FLGB ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy HSBC FTSE 100 UCITS ETF

    Ever wondered how to invest in HUKX ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy Flutter Entertainment shares

    Thinking about buying shares in Flutter Entertainment? We explain how to do it and compare a range of providers who will give you access to global markets.

  • How to buy Dettol shares | 4491.7808p

    Sales of Reckitt Bencksier products like Dettol have risen due to coronavirus. Here’s how you can invest in Dettol, by buying Reckitt Benckiser shares.

  • How to buy AT&T shares

    Ever wondered how to buy shares in AT&T? We explain how and compare a range of providers that can give you access to many brands, including AT&T.

  • How to buy Wincanton shares

    Ever wondered how to buy shares in Wincanton? We explain how and compare a range of providers that can give you access to many brands, including Wincanton.

  • How to buy United Utilities Group shares

    Ever wondered how to buy shares in United Utilities? We explain how and compare a range of providers that can give you access to many brands, including United Utilities.

  • How to buy Relx shares

    Find out how to buy shares in RELX, see its share prices over the last three months and check out our must-do checklist if you’re looking to invest.

  • How to buy Reach shares

    Ever wondered how to buy shares in Reach? We explain how and compare a range of providers that can give you access to many brands, including Reach.

Go to site