Rabbit statistics

Facts about your little furry friend.

A pet rabbit is a fantastic option for anyone looking for a small furry companion without the commitment of a larger animal. Don’t let their size fool you though – rabbits are prone to needing frequent jabs and checkups at the vet. Check out our rabbit insurance page to find out how you can protect your pet against unexpected events.

Did you know?

  • In 2017/2018, 2% of households owned rabbits.
  • This makes rabbits the third most popular pet in the UK, after dogs and cats.
  • 86% of people did their research before getting a rabbit.

The number of pet rabbits in the UK

The number of rabbits kept as pets in the UK in 2017/2018 was 900,000, the most it has been in the past two years.

Year Numer of pet rabbits
2010/11 1.1mill
2011/12 1.2mill
2012/13 1.3mill
2013/14 1.2mill
2014/15 1.0mill
2015/16 0.8mill
2016/17 0.9mill
2017/18 0.9mill

How much owners thought their pet would cost them

41% of people who owned a rabbit thought a rabbit would cost them up to £500 over their pet’s lifetime.

Cost Percentage
£0-£500 41%
£501-£1,000 34%
£1,001-£5,000 21%
£5,001-£10,000 4%

Over a third (34%) of people thought owning a rabbit would cost them between £501 and £1,000 over their pet’s lifetime. Following this, around a fifth of people (21%) thought their rabbit would cost them up to £5,000, while only 4% thought their rabbit would cost them up to £10,000.

Preventative healthcare treatments pet rabbits receive

Two-thirds of pet rabbits are registered with a vet. Over half of these same rabbits are neutered and/or vaccinated. Despite their pet rabbits receiving preventative treatments such as worming, flea treatments and microchipping, only 1 in 10 people (13%) have their rabbits insured.

Preventative healthcare Percentage
Registered with a vet 66%
Neutered 54%
Vaccinated 51%
Booster vaccinations 42%
Wormed 25%
Treated for fleas 21%
Microchipped 19%
Insured 13%

Where owners got their rabbits from

In 2018, the most popular place for people to purchase a rabbit is at a pet shop, with 36% of people choosing this option. Following this, 17% rescued their rabbit and 15% got their pet from a family, friend or neighbour.

Where Percentage
Pet shop 36%
Rescue shelter 17%
From a family member, friend or neighbour 15%
Other 32%



Click here for more research. For all media enquiries, please contact:

Matt Mckenna
UK communications manager
T: +44 20 8191 8806

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