Strike review: Pros and cons uncovered

If you’re thinking of using an online estate agent to sell your property, find out how Strike works in our review.

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There are many benefits to using an online estate agent over a traditional high street agent, but perhaps one of the biggest is that you could save thousands of pounds in fees.

Here, we take a closer look at online agent Strike.

Sell your home for free
  • Fastest-growing estate agent in the UK
  • Expert valuations, in-person or online
  • Support with negotiations

What is Strike?

Strike is an online estate agent that was originally founded in 2007 as Housesimple. It rebranded to Strike in 2020. The company is currently the only online estate agent to offer a completely fee-free option when it comes to selling your home.

Strike also offers free mortgage advice, as well as a conveyancing service, moving services, including removals and surveys, and support arranging an Energy Performance Certificate (EPC) for your home.

How does Strike work?

If you want to sell your home with Strike, you will first need to book a free valuation with a “local expert”. Once you’ve received your valuation report, if you’re happy to proceed with the sale, Strike will then organise photos and floorplans to create your property advert. In some cases, your home can be on the market in as little as 24 hours.

Your property will be listed on Rightmove, Zoopla and other property websites, and you’ll be able to approve your listing using the Strike app. You can then carry out virtual and in-person viewings whenever suits you, and get feedback from buyers direct to your mobile.

Strike says it will be there to support with offer negotiations, chasing solicitors and dealing with any changes. All of this is offered completely free of charge, but there are also some optional extras you might want to consider for a fee.

  • Strike’s Performance Package includes professional photos, a video trailer and a premium listing on Rightmove. Prices are from £599.
  • Strike’s Hosted Viewings Package means you won’t have to host viewings yourself – instead, a Strike agent will be there to do it for you. Prices are from £699.

Advantages of using Strike over a high street estate agent

The most obvious benefit of using an online estate agent over a high street agent is the cost. If you don’t choose any optional extras, you won’t have to pay any estate agent fees at all if you sell your home with Strike.

In comparison, with a traditional high street agent you will pay a percentage of the sale price, typically between 1% and 3.5%. This means that the more your home sells for, the more you’ll pay.

For example, a fee of 1.5% on a property that sold for £250,000 would cost £3,750, while the same fee on a property that sold for £350,000 would cost £5,250. That’s significantly more than you’d pay with Strike, even taking optional extras into account.

What’s more, using an online agent such as Strike can also be more convenient. Negotiations and viewings can be managed via the app and customers can contact Strike from Monday to Sunday, including early evenings.

Is Strike safe?

Yes. The same regulations that govern high street estate agents also apply to online agents. This means that they are legally required to belong to a government-approved redress scheme, either the Property Ombudsman Limited or the Property Redress Scheme, so that you have support if there’s a problem.

All estate agents must also abide by the Estate Agents Act 1979, which sets out minimum standards of conduct.

Pros and cons


  • Free floorplans, photos and marketing
  • Access to other services including conveyancing, removals and mortgage advice
  • Significantly cheaper than high street estate agents
  • Support with negotiations and chasing solicitors


  • You’ll need to carry out viewings yourself unless you pay extra
  • Local experts may not have the best knowledge so your valuation might be less competitive

Our verdict

Strike certainly ticks a lot of boxes when it comes to selling your home cheaply. Given that it’s currently the only online estate agent to offer a completely free option, there’s really not a lot to criticise.

Of course, if you want extra support with house viewings and sales listings, you will have to pay a fee, but the costs are reasonable and there is no obligation to choose these extras.

The fact that Strike also offers support with negotiations, removals, your mortgage, your EPC and surveys makes the whole package even more attractive. It’s unlikely you’ll find better value for money anywhere else.

Frequently asked questions

We show offers we can track - that's not every product on the market...yet. Unless we've said otherwise, products are in no particular order. The terms "best", "top", "cheap" (and variations of these) aren't ratings, though we always explain what's great about a product when we highlight it. This is subject to our terms of use. When you make major financial decisions, consider getting independent financial advice. Always consider your own circumstances when you compare products so you get what's right for you.

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