Press Release

For immediate release

Winners of the Finder Lending Innovation Awards 2022 revealed!

27, April, 2022, LONDON –

The 14 winners and highly commended companies in the Finder Lending Innovation Awards 2022 have been revealed today.

Running for the second year in a row, the personal finance comparison site assessed innovation across the following 8 main categories: business credit cards, personal credit cards, business loans, personal loans, short term loans, mortgages, buy now, pay later (BNPL) and lending innovation newcomer.

The awards recognise financial providers that are innovating in their field, by bringing new and impactful features to the market and delivering unique and beneficial services to their customers. The awards were decided by a panel of 4 expert judges:

Alper Kara, Professor and Head of Department of Accounting, Finance & Economics, University of Huddersfield
Keith Kilcourse, Credit & Loans Publisher, Finder
Kimberley Waldron, Co-Founder, SkyParlour PR
Julian Wells, Director, Whitecap Consulting

And the winners are…

The winner of the Business Credit Cards Innovation category is Jeeves, and the highly commended accolade goes to Capital on Tap.

Taking the top spot in the Personal Credit Cards Innovation category is Keebo who have also been chosen to take home the prestigious Lending Innovation Newcomer award. This is followed by HSBC as the highly commended for Personal Credit Cards.

Moving into the lending space, the Business Loans Innovation award goes to Cubefunder, with MarketFinance highly commended. While the Personal Loans Innovation top spot belongs to Fintern, with Bamboo highly commended.

Creditspring picks up the Short Term Lending Innovation title while the Mortgages Innovation honour belongs to Danske Bank, with Generation Home highly commended.

In the shopping space, Butter has been awarded the BNPL Innovation trophy, and Klarna has been chosen as highly commended.

Commenting on the awards, Keith Kilcourse, Credit & Loans Publisher at, said:

“The past few years have been tough for the lending sector – with the calculation of risk presenting unprecedented challenges, and with ever-increasing regulatory pressures. So, against this backdrop, it was fantastic to see real innovation continuing.

“Consumer spending and borrowing habits and needs have changed significantly, and there’s no doubt that having innovative lending, credit, mortgage and shopping solutions that work for a range of situations will have been very helpful. Congratulations to all the winning and highly commended companies!”

For more information on the awards and finalists, please visit:

The shortlist of finalists in each category was selected by Finder’s subject area specialists, who identified the providers they felt were displaying key innovations in their field.

This shortlist was then passed to an expert judging panel, who decided the winning and highly commended companies by assessing the finalists across three different criteria: uniqueness of innovation, impact in the market and value to customers.


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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