Press Release

For immediate release

Cryptocurrency adoption falls in the UK

  • 5% of British adults own crypto, down from 9% in November 2022.
  • 9% of millennials own crypto, compared to just 4% of Gen X.
  • Kraken named the best cryptocurrency trading platform in the UK Finder Awards.

PRESS RELEASE – Cryptocurrency adoption in the UK has fallen, according to the latest data from 5% of British adults aged 18+, or an estimated 2.7 million people, currently own cryptocurrency, down from 9% last year*.

However adoption among millennials is slightly above the national average, with 9% of this generation saying they currently own crypto. Meanwhile just 4% of Gen X and 2% of baby boomers say the same.

Finder analyzed more than 61 data points across 17 brands taking into account a range of factors including fees, features and coins available to name Kraken the best overall crypto trading platform for Brits, while CoinJar is the best for value and eToro the best for beginners.

Cryptocurrency editor at Finder, James Edwards, says it’s important for traders to understand the cost of buying and selling cryptocurrency.

“Generally speaking, trade fees eat into your capital more when you’re buying and selling smaller amounts and you trade more frequently.

“Our research reveals the average fee to instantly trade £1,000 of BTC is around £9. If you can, it’s worth using the spot market rather than instant trades as the average fee tends to be much lower at just £4.90.

“CoinJar was named the best value platform, with its low fees making it a strong product for those looking to save on transaction costs.

“Kraken had excellent scores overall making it an affordable all-in-one option with services including staking and an NFT marketplace via its app and desktop exchange.

“eToro won the awards for ‘beginners’ and ‘instant purchases’, while was picked for ‘altcoins’ and ‘extra features’.”

Edwards warns investing in cryptocurrency carries a lot of risk.

“The last few years have demonstrated just how volatile the industry is, so you should never invest money you can’t afford to lose.

“Even if you’re using an exchange to buy and sell your crypto, it’s a good idea to store your digital assets on a hard wallet to which you alone hold the private keys.”

You can view the full list of winners and finalists here:


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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