Home Authors Georgia-Rose Johnson
Georgia-Rose Johnson

Georgia-Rose Johnson

Publisher

Georgia-Rose is a shopping and leisure expert with several years of experience in the ecommerce, travel, tourism and TV streaming industries. She has a degree in English with Creative Writing from Queen’s University Belfast and a certificate in American Business from the University of Indianapolis. Georgia-Rose’s analysis of annual shopping events such as Black Friday has been quoted in several leading publications including The Times and The Daily Mail.

Expertise

  • Annual sale events (Black Friday, Boxing Day)
  • Buy now, pay later services
  • Affordable fashion & beauty trends
  • Travel industry trends

Highlights

  • Best Content Marketing Campaign, with boohoo.com, Performance Marketing Awards 2020
  • Featured in The Times and Yahoo Finance
  • Author of more than 1,600 shopping and travel guides
  • Shopify Partner Academy: Business Fundamentals certification
  • Enrolled in the e-Commerce and Online Business Management certification at University of Toronto

Education

  • e-Commerce and Online Business Management certification | University of Toronto | 2021-2022
  • Bachelor of Arts, English with Creative Writing | Queen’s University Belfast | 2012-2016
  • Certificate in American Business | The University of Indianapolis | 2014-2015

Featured Publications

Industry insights from Georgia-Rose Johnson

We asked Gia to share her expertise on the rise and fall of annual sales, including Black Friday and Boxing Day, over the last few years.

Are Black Friday deals really the best deals of the year?

Sometimes - but not always! Ideally I would recommend that people start thinking about what they’d like to buy in big sales at least a month before the event and start looking at the current prices of items they’re considering. This will allow them to see if the price really is a bargain on Black Friday or Boxing Day, or not. Also look out for site-wide deals during these events. Most retailers rarely discount every single item on their site so if a store runs 20% off everything, you’re more likely to bag an item that wouldn’t be included in a regular sale period at a discount.

Will Black Friday continue to grow as a retail event in the UK?

Although it started as a sales event attached to the American holiday of Thanksgiving, Black Friday has gathered an impressive UK following in the last few years. One of the main reasons for its success is that it occurs just about 4 weeks before Christmas, and it’s a great opportunity to save on Christmas shopping. Although in 2019 and 2020 we saw fewer big discounts offered on Black Friday in the UK - and the days of “70% off everything” may be gone - I expect that generally UK retailers will continue to offer Black Friday discounts of 10%, 15% or maybe 20%.

Latest articles by Georgia-Rose Johnson

1,628 articles written by this author

Look hot for less this summer thanks to boohoo’s 2021 summer sale!

Happy Freedom sale! Shop boohoo now and get up to 70% off in the summer sale with prices starting from £1.

Georgia-Rose Johnson 22 July 2021
Look hot for less this summer thanks to boohoo’s 2021 summer sale!

Test to release comparison: Compare ‘test to release’ (Day 5) COVID-19 tests for travel

End your quarantine early by taking a 'test to release' COVID-19 test on day 5. Compare day 5 test prices and providers for travel and book now.

Georgia-Rose Johnson 22 July 2021
Test to release comparison: Compare ‘test to release’ (Day 5) COVID-19 tests for travel

Fit to fly comparison: Compare ‘fit to fly’ COVID-19 tests for travel

Compare pre-departure 'fit to fly' COVID-19 tests from private UK providers and get the lowest price and the right package for your holiday.

Georgia-Rose Johnson 22 July 2021
Fit to fly comparison: Compare ‘fit to fly’ COVID-19 tests for travel

7 tour companies like Contiki for epic adventures

Dive into adventure with these 6 tour companies that are similar to Contiki.

Georgia-Rose Johnson 21 July 2021
7 tour companies like Contiki for epic adventures

6 sites offering mystery hotels where you can save up to 60%

Surprise yourself with savings on mystery hotel stays.

Georgia-Rose Johnson 21 July 2021
6 sites offering mystery hotels where you can save up to 60%

NordicTrack Commercial 2950 review 2021

Bring the full gym experience into your home with NordicTrack’s Commercial 2950, a treadmill packed with interactive features.

Georgia-Rose Johnson 21 July 2021
NordicTrack Commercial 2950 review 2021

Emma mattress review

Find out more about the budget-friendly Emma mattress with its 200-day free trial, including comfort, composition, shipping, returns, FAQs and more.

Georgia-Rose Johnson 21 July 2021
Emma mattress review

Are you ready for a more sustainable fashion future? boohoo is!

Looking to update your wardrobe with some more sustainable, eco-friendly fashion staples? Check out boohoo's new recycled clothing lines now.

Georgia-Rose Johnson 16 July 2021
Are you ready for a more sustainable fashion future? boohoo is!

COVID-19 testing: Compare PCR & antigen (lateral flow) tests for travel to and from England

Understand exactly what COVID-19 tests you need to travel to and from the UK. Get Day 2, Day 8, Test to Release and Fit to Fly tests for the best price. Compare the UK's most popular PCR COVID-19 test providers.

Georgia-Rose Johnson 15 July 2021
COVID-19 testing: Compare PCR & antigen (lateral flow) tests for travel to and from England

Klarna vs PayPal: Compare popular buy now pay later platforms

Klarna and PayPal are two of the biggest names in the online payment industry. So which should you use for your next purchase? We compare the two.

Georgia-Rose Johnson 9 July 2021
Klarna vs PayPal: Compare popular buy now pay later platforms
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