Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

FordPass™ Rewards Visa® Review

This store card is hampered by a subpar rewards program.

  • Get this card if you regularly spend at Ford dealerships and want to earn and spend rewards on those purchases.
  • Pick something else if you want a stronger, more flexible rewards card.
  • Apply with a good credit score of 670 or higher.
No reviews yet. Write a review


Welcome offer

Up to 10x



Annual fee


Intro purchase APR

for the first 6 billing cycles (then 15.99% to 26.99% variable)


Annual fee$0
Purchase APR0% intro for the first 6 billing cycles (then 15.99% to 26.99% variable)
Balance transfer APR15.99% to 26.99% variable
Recommended minimum credit score670

Review by

Steven Dashiell is a writer at Finder specializing in all things credit cards. With more than 300 articles under his belt, he aims to help readers embrace credit cards and maximize their rewards. Steve is studying to become a Certified Educator in Personal Finance, and is a frequent face on Finder’s YouTube channel, offering the latest in credit card hacks and advice. His expertise has been featured on numerous outlets, including U.S. News & World Report, Time, CBS, Fox Business, Lifehacker, Martha Stewart Living and more.

Expert review

First National Bank of Omaha’s new FordPass™ Rewards Visa® is a rewards card aimed at consumers looking to earn rewards on their automobile spending. In terms of earning rates, the FordPass™ Rewards Visa® isn’t bad at all. It earns 5% back on Ford dealership purchases and also earns 3% back on dining purchases to boot. It also comes with a modest intro APR on purchases, though it only applies to Ford dealership purchases over $499.

Like most “store” cards, the ultimate worth of the FordPass™ Rewards Visa® comes down to the rewards value. Unfortunately, points earned with this card are worth only about a half cent each. This is lower than some other automobile cards out there such as the BMW Card for Motorrad. But given the siloed nature of automobile cards, you can’t just switch over to the BMW Card unless you wanted to buy a brand new BMW car to go with it.

How to apply for the FordPass™ Rewards Visa®

To apply for the FordPass™ Rewards Visa®:

  1. Visit the FordPass™ Rewards Visa® site.
  2. Fill out the application form.
  3. Click the button that says Sign in & apply now to start the application process.
  4. You’ll need to be a FordPass member to apply, so you can simply create an account here if you need by clicking the apply button.
  5. After signing in and filling out the application, click Submit to send off your information. You should hear back shortly after.

What credit score do I need?

You’ll want a good credit score of 670 or higher to qualify for the FordPass™ Rewards Visa®.

Compare FordPass™ Rewards Visa® with two similar cards

FordPass™ Rewards Visa®

Not yet rated

Find out more

Minimum credit score


Annual fee


Purchase APR

0% intro for the first 6 billing cycles (then 15.99% to 26.99% variable)

Balance transfer APR

15.99% to 26.99% variable


Welcome offer

Costco Anywhere Visa® Card by Citi


Finder Rating: 3.4 / 5

Go to site

Minimum credit score


Annual fee


Purchase APR

15.24% variable

Balance transfer APR

15.24% variable


4% at gas stations on up to $7,000 annually (then 1%), 3% at restaurants and on travel, 2% at Costco and 1% on all other purchases

Welcome offer


FordPass™ Rewards Visa® benefits

  • Rewards. You’ll earn 5% back on Ford dealership purchases, including service and parts. You’ll also earn 3% back on dining purchases and 1% back on everything else.
  • Signup bonus. Earn a $100 statement credit after you spend $3,000 within your first 3 billing cycles of account opening. Also earn 11,000 FordPass Rewards points after your first purchase while enrolled in the FordPass program.
  • Annual bonus. Earn 200 every year when you spend $6,000 in 12 consecutive billing cycles.
  • No annual fee. You won’t pay anything to use this card.
  • Intro APR. You’ll have a 0% intro APR on purchases for 6 billing cycles from the date of purchase on Ford dealership purchases over $499, reverting to 15.99% to 26.99%.

What to watch out for

  • Reward restrictions. Points earned in the FordPass Rewards program can’t be redeemed for cash back, and you can’t earn points while abroad. You can also only redeem your rewards in person or through the FordPass app, not through an associated Ford dealership website.
  • Low point value. Points earned in the FordPass Rewards program are only worth about 0.5 a piece. The rewards standard in most programs is 1 cent per point.
  • High fees. Balance transfer fees and cash advance fees will run you the greater of $10 or 5% of the transfer or cash advance.

How does the FordPass Rewards Visa Card stack up to the competition?

To get a better understanding of the strength of the FordPass™ Rewards Visa®, we’ll need to compare it to a similar card: the BMW Card for Motorrad.

FeatureFordPass™ Rewards Visa®BMW Card for Motorrad
  • Earn 5% back on Ford dealership purchases, including service and part
  • Earn 3% back on gas, auto insurance, tolls and parking
  • Earn 3% back on dining
  • 3x points at BMW Motorrad Dealers and BMW Centers
  • Earn 1% back on everything else
Signup bonus
  • $100 statement credit after spending $3,000 within your first 3 billing cycles
  • 11,000 FordPass Rewards points after your first purchase
  • 15.99% – 26.99% variable
  • 0%% intro APR for 6 billing cycles on Ford dealership purchases over $499, reverting to above rate
0%% intro APR on purchases and balance transfers for 12 billing cycles, reverting to 15.24% – 24.24% variable
Annual fee$0$0
Point value0.5 cent1 cent
Points expire?After 365 days of no account activityAfter 5 years from earning

As we can see, the BMW Card for Motorrad doesn’t have the same loyalty program earning potential as the FordPass™ Rewards Visa®. However, it does have a stronger point value compared to the FordPass™ Rewards Visa®, so you could be earning more value, even if you’re technically earning fewer points. The BMW Card for Motorrad also comes with a 12 billing cycles intro APR on purchases and balance transfers, which offers the card some extra flexibility.

With that said, both cards fall into the same hyper-niche automobile card category. These cards are strictly for serious automobile spenders and are unlikely to convince you to purchase a BMW over a Ford or vice versa. They should be used as supplemental cards to your existing financial (and automobile) preferences.

FordPass™ Rewards Visa®reviews and complaints

As of February 2021, First National Bank of Omaha, the bank behind the FordPass™ Rewards Visa®, earns an A+ rating from the Better Business Bureau and has been accredited with the organization since 1985.

The bank received a 1.22 out of 5 rating from customer reviews and 220 complaints have been filed.

Bottom line

Ford fans looking to add a little extra earning potential to Ford purchases might find the FordPass™ Rewards Visa® a decent supplement to their existing card lineup. But reward restrictions and a weak point value hamper the overall strength of this card. If you’re looking for a more robust rewards option, compare rewards cards to find one that can add some oomph to your wallet.

Ask an expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use and Privacy and Cookies Policy.
Go to site