Investing statistics: How many people invest in the stock market?

According to our survey, almost a quarter of Brits (23%) have owned stocks and shares before.

Investing in stocks and shares has seen a surge in popularity over the last few years thanks to the rise of fee-free trading apps and interest in “meme” stocks. We look into just how many people in the UK invest, with breakdowns of who is investing and what they have invested in.

UK investing statistics: Highlights

  • Over half of UK adults (51%) have invested as of 2024, an estimated 27 million people, up from 2 in 5 (42%) in 2023.
  • Almost a quarter of Brits (23%) have invested in the stock market as of 2024, making it the most popular investment type.
  • 68% of generation Z has invested before, up from 60% in 2023.
  • 3 in 5 men (60%) have invested before, compared to 2 in 5 women (42%).
  • 7 in 10 Londoners (72%) have invested at some point.
  • 1 in 10 millennials (9%) have placed money in ethical investments, more than any other generation.

How many people invest in the UK?

In 2024, an estimated 27 million Brits (42%) have invested, a 21% increase from the number who had invested in 2023. There is still a gender gap in investing, as around two-fifths of women (42%) have invested, compared to three-fifths of men (60%).

However, the number of women investing has risen by 10 percentage points to 42% compared to 32% at the start of 2023.

How many people invest in the stock market?

Almost a quarter of Brits (23%) have invested in the stock market as of 2024, making it the most popular investment type. This equates to around 12.5 million UK adults and is a 34% increase from 2023, when 18% of Brits said they had owned stocks and shares.

What are the most common investment types?

Stocks and shares are the most common investment type, followed by bonds, which are chosen by 13% of UK adults. Funds are also relatively popular, with 1 in 10 UK adults (11%) opting to invest in one. Although it is a more volatile and high-risk investment type, 1 in 10 Brits (10%) have also invested in cryptocurrency.

Less popular investment types include ready-made portfolios (7%), exchange-traded funds or ETFs (6%), ethical investment and ESG (5%), options or futures (5%), forex (4%) and CFDs. Other investment types mentioned by respondents included property and gold.

What have you invested in? Percentage
Stocks and shares 23.48%
Bonds 13.41%
Funds 11.12%
Cryptocurrencies 10.52%
Ready-made portfolios 6.53%
ETFs 5.58%
Ethical investments 4.99%
Options/Futures 4.84%
Forex 4.09%
CFDs 3.14%

Gen Z is investing more than any other generation

68% of generation Z has invested at some point in their lives, the highest percentage of all the generations. This is interesting, considering they have had the least amount of time to invest and could speak to the increasing popularity of trading apps (link).

Millennials are also keen investors, with 65% having placed money into an investment of some kind. Less than half of generation X have invested (48%), and this drops again for baby boomers (36%). Interestingly, more of the silent generation has invested than baby boomers, at 46%.

Generation % that has invested
Gen Z 67.61%
Millenials 64.75%
Gen X 48.51%
Baby boomers 36.46%
Silent generation 45.54%

Generation Z is the most keen on investing, but what are they investing in? Our survey found that 1 in 5 (20%) had invested in stocks and shares, which is tied in popularity with funds (20%). 12% have invested in bonds, and 1 in 10 (11%) have invested in cryptocurrencies.

Which part of the UK has the most investors?

Londoners lead the way, with an impressive 7 in 10 (72%) investing as of 2024. The other regions of the UK are fairly similar – the North East comes in second place with 54%, followed by Northern Ireland in third place with 52%.

Wales is at the bottom of the table with 43% investing, and Scotland is very close behind, also with 43%.

What have you invested in? Percentage
Stocks and shares 23.48%
Bonds 13.41%
Funds 11.12%
Cryptocurrencies 10.52%
Ready-made portfolios 6.53%
ETFs 5.58%
Ethical investments 4.99%
Options/Futures 4.84%
Forex 4.09%
CFDs 3.14%

Sources and methodology

  • Finder commissioned Censuswide in January 2024 to carry out a nationally representative survey of adults aged 18+. A total of 2,006 people were questioned throughout Great Britain, with representative quotas for gender, age and region.
  • We used ONS figures for the UK adult population.

Click here for more research. For all media enquiries, please contact:

Matt Mckenna
UK communications manager
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

Related articles

More guides on Finder

  • How to buy iShares Core MSCI Japan IMI UCITS ETF USD Acc

    Ever wondered how to invest in SJPA ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy SPDR FTSE UK All Share UCITS ETF Acc

    Ever wondered how to invest in FTAL ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy Franklin FTSE United Kingdom ETF

    Ever wondered how to invest in FLGB ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy HSBC FTSE 100 UCITS ETF

    Ever wondered how to invest in HUKX ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.

  • How to buy Flutter Entertainment shares

    Thinking about buying shares in Flutter Entertainment? We explain how to do it and compare a range of providers who will give you access to global markets.

  • How to buy Dettol shares | 4141p

    Sales of Reckitt Bencksier products like Dettol have risen due to coronavirus. Here’s how you can invest in Dettol, by buying Reckitt Benckiser shares.

  • How to buy AT&T shares

    Ever wondered how to buy shares in AT&T? We explain how and compare a range of providers that can give you access to many brands, including AT&T.

  • How to buy Wincanton shares

    Ever wondered how to buy shares in Wincanton? We explain how and compare a range of providers that can give you access to many brands, including Wincanton.

  • How to buy United Utilities Group shares

    Ever wondered how to buy shares in United Utilities? We explain how and compare a range of providers that can give you access to many brands, including United Utilities.

  • How to buy Relx shares

    Find out how to buy shares in RELX, see its share prices over the last three months and check out our must-do checklist if you’re looking to invest.

Go to site