Payday Loan Statistics

A closer look at the facts and figures of payday loans

07 Nov 2017

Payday loans (or high-cost, short-term credit) are short-term lending for small amounts of money. These loans can be accessed quickly, even by those with bad credit or lower incomes. The tradeoff is that they usually come at a high cost. While 4 in 5 of these loans are usually paid off in 31 days or less, if we look at the typical interest rates charged, it works out to be 1,300% annualised. Rates vary by payday lender, but compared with most other credit options, this is an expensive way to borrow.

Take a look at the diagram below which illustrates the different types of personal loans and where payday loans fit in:

Personal Loan Types diagram, Instalment loans & payday loans (Short term loans) and Debt consolidation, home improvement etc (Personal loans).

We analysed the most recent Competition & Markets Authority (CMA)’s Payday lending market investigation report (2015) to provide helpful insights into the high-cost short-term lending market.

The latest facts and figures

In January 2015, a cap was introduced on the interest rates that can be charged on payday loans in an effort to regulate them. These are marketed as one-off loans for unexpected expenses. However, due to the accessibility of these loans, it has resulted in people using it for everyday expenses such as groceries, bills and car costs when they are short on cash. About a quarter of payday loans in the UK are rolled over to a new loan term and typically charge £24 a month for every £100 borrowed.

The average payday loan customer

CMA determined the typical characteristics of a payday loan and its borrowers through the analysis of their loans data. Whilst the single most common amount borrowed was £100, the average loan size was £260. 75% of the customers in their data took out more than one loan in a year with the average customer taking out 6 loans in a year.

Image showing average payday loan usage.


People are more likely to take out a payday loan if they are unmarried, between 25 and 30 years old, living in rented accommodation and on an income of under £1,500 per month.

Image of the payday loans typical demographic.

Where do customers typically access payday loans?

Payday loans can be accessed both online as well as on the high street. The CMA reported 83% of payday loan customers took out a loan online whilst 29% did so in-store. An overlap of 12% of payday loan customers has used both channels.

Venn diagram of sources of payday loans

What are payday loans used for?

Even though payday loans were designed as one-off loans for unexpected expenses, the actual result is quite different. An alarming proportion of people have admitted to using payday loans to cover recurring expenses. Over 1 in 2 (53%) borrowers reported “Living expenses such as groceries and utility bills” as their reason for taking out a payday loan. 2% of borrowers confessed to taking out a payday loan in order to pay off another one. Other reasons include car or vehicle expenses (10%) and general shopping such as clothes or household items (7%).

Pie chart showing the most common uses of payday loans.
Most common purchases with payday loans:
  • Living expenses (53%)
  • Car or vehicle expenses (10%)
  • General shopping (7%)
  • Pay off another loan (2%)
  • Other (28%)

Why do people need payday loans?

Over half of borrowers (52%) said they had to take out a payday loan because they suffered an unexpected increase in expenses or outgoings whilst almost 1 in 5 (19%) said it was due to an unexpected decrease in income. Of those who said their need was due to a shift in financial circumstances, 93% saw this change as temporary. Almost 3 in 5 (59%) said their payday loan was for something that they could not have gone without. Even though almost 1 in 4 (24%) of these people said that they would have gone without the purchase if a payday loan had not been available.

Pie chart showing the reasons why people use payday loans.
Most common reasons why people use payday loans:
  • Unexpected increase in outgoings (52%)
  • Unexpected decrease in income (19%)
  • Other (29%)

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