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Brits are expected to spend £25.13 million on pumpkin carving this year

27 October 2017- This Halloween, Brits are expected to spend £25.13 million on pumpkin carving according to research conducted by price comparison site,

A quarter of Brits (25.1 percent) will take part in the Halloween tradition of pumpkin carving this year with 31.5 percent of women planning to carve pumpkins compared to 20.8 percent of men.

According to Mintel, Brits are expected to spend £320 million in total on Halloween this year, up 3.2 percent (£310 million) from last year, with pumpkins falling into the top 5 halloween purchases.

Jon Ostler, CEO (UK) at says, “Halloween has become the UK’s second largest retail holiday after Christmas. With kids and adults alike getting swept up in the spooky atmosphere, the price of sweets, chocolate, fancy dress items, decorations and cosmetics can quickly add up costing Brits more in Halloween spending this weekend.”

Please find the following stats on pumpkin carving habits in the UK below:

  • Average price of a pumpkin in October 2017 = £1.51
  • Percentage of Brits planning to carve pumpkins = 25.1 percent
  • Number of Brits that plan to carve pumpkins = 16,643,361
  • Total pumpkin carving expenditure = £25.13 million

For more information about finder’s research please visit the page.

A conservative estimate of 25.1% of the total UK population was used to calculate the number of pumpkins carved equating to 16,643,361 people as of October 26, 2017 (source: Worldometers). The figure was then multiplied by the average price of pumpkins (£1.52) to total £25.13 million.


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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