Anorak life insurance review

Discover how Anorak life cover works, plus the pros and cons of the service and our verdict.

Anorak is a life insurance broker and it says that it makes buying cover easy. The name is a nod to the nerdy (in other words, its “tech geeks” love “doing the maths”). It offers “robo-advice” through its smart platform. Here’s what else you need to know.

Who is Anorak?

Anorak launched in 2017. It’s backed by AXA and won an international innovation award in 2018. The platform uses Open Banking which allows users to share details from the institutions they have accounts with, so Anorak can use this to tailor its recommendations.

What types of cover are on offer?

You can buy life insurance, critical illness insurance and income protection insurance through Anorak. Policies begin from £5 a month, although this will be affected by a range of factors including your age, level of cover, lifestyle and general health condition.

Your payout will depend on whether you choose decreasing, increasing or level cover.

How Anorak works

You can get a quote from Anorak online or over the phone.

Its online questionnaire is intelligent enough to help you, even if you’re not sure what type of policy you need.

You’ll be asked various questions about your personal health and financial situation, then provided with a list of quotes based on what the Anorak algorithm thinks will be the best policy for you.

Before receiving any quotes, you’ll be asked to provide your email address and phone number so an expert can call you back. There’s no way to opt out of this.

Still, you’ll be presented with a list of life insurance options from a range of well-known insurers. Next to each option is an estimated price, although you’ll have to fill in some more personal details before you’re given your final price.

Once you complete your application on the Anorak website, an expert will call you to double-check your details and finalise your application. In many cases, the insurer will accept it on the same day and your cover will begin instantly.

Once you’re insured, you’ll communicate with your chosen insurer if you need to make a claim or tweak your policy.

How to contact Anorak

You can get in touch with Anorak by calling 020 3514 6702 or filling out the contact form on its website.

Customer reviews

In February 2021, Anorak had only 36 reviews on Trustpilot. They were all 5-star ratings.

Pros and cons of Anorak life insurance


  • Anorak is free to use.
  • It uses “smart data” to choose suitable policies for you.
  • It partners with a good range of life insurance companies.
  • It says it offers impartial advice.


  • There is no way to opt out of a callback from Anorak’s experts.
  • Some might not want to share their data.

Our verdict

With its intelligent use of data, Anorak’s robo-advice platform is certainly innovative and likely to speed up the process of getting a suitable policy. Some people might be uncomfortable with sharing this level of data, however.

Frequently asked questions

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