For immediate release
Easter spending in the UK to rise to £892 million this year
Almost two-thirds (63%) of the UK are expected to spend money celebrating Easter this year, parting with a total of £892 million on things like gifts and chocolates.
The average spend per person is set to be £26.85 per person according to the projections from the personal finance comparison site, finder.com, which analysed trends from 4 years’ worth of research.
Separate research suggests that 80 million eggs are sold in the UK every year*, so Finder estimates that over £415 million could be spent on Easter Eggs alone this year, based on an average cost of £5.18 per egg.
As well as those who plan to fork out on Easter this year, a further 12% of the population are projected to celebrate Easter without parting with their cash, taking the total number of people who will mark the event in some way to 75%.
These figures are all higher than last year, when 62% of Brits spent an average of £24.86 on each, meaning a total of £810 million was spent on Easter in 2021. One factor behind the increase in money spent is the rising cost of goods, with inflation (CPI) rising by 6.2% in the 12 months to February 2022.
However, 2020’s total of £902 million, where the average spend per person sat at £28, was higher than both years. Before the COVID-19 era, the average spend per person in 2019 was £30 – the highest performing year to date since Finder started carrying out the research in 2018.
For more information and to see the full breakdown of the research, visit here: https://www.finder.com/uk/easter-spending-statistics
Using figures from nationally representative surveys (2,000 adults aged 18+) Finder commissioned between 2018 – 2021, Finder’s analysts estimated the total projected spend for 2022 based on the average percentage change in the figures over the 4 years. The inflation data was sourced from the Consumer Price Index (CPI) via ONS, which said that it rose 6.2% in the 12 months to February 2022, and this was applied to all projections.
The figure around easter eggs sold each year was sourced from Cadburys*, and the average cost per egg was calculated by Finder analysts who collected prices for 8 brands of easter eggs from a range of leading supermarkets.
The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com's review pages for the current correct values.
finder.com is a personal finance website, which helps consumers compare products online so they can make better informed decisions. Consumers can visit the website to compare utilities, mortgages, credit cards, insurance products, shopping voucher codes, and so much more before choosing the option that best suits their needs.
Best of all, finder.com is completely free to use. We’re not a bank or insurer, nor are we owned by one, and we are not a product issuer or a credit provider. We’re not affiliated with any one institution or outlet, so it’s genuine advice from a team of experts who care about helping you find better.
finder.com launched in the UK in February 2017 and is privately owned and self-funded by two Australian entrepreneurs – Fred Schebesta and Frank Restuccia – who successfully grew finder.com.au to be Australia's most visited personal finance website (Source: Experian Hitwise).