Kids’ banking: Can traditional banks catch up with the fintechs?

Download our report on how pocket money apps and traditional banks are innovating and evolving to meet younger generations’ expectations.

For our report on developments in the kids’ banking market, we surveyed UK adults, looked at key trends and spoke to industry experts in the banking and fintech sectors. We explored how both pocket money apps and traditional banks are adapting and innovating to meet the demands of parents and the younger generation.

Our report includes findings from our survey of 2,004 UK consumers on their attitudes towards teaching children about money. The survey covers when parents plan to start teaching their children, what methods they use and whether the cost of living has changed their opinion. We’ve also included expert insight from Louise Hill, co-founder and COO at GoHenry; Hannah Elderfield, associate insight director at Canvas8; Mat Megens, founder and CEO at HyperJar; Tara Massoudi, general manager of Premium Products at Revolut; Richard Stoker, head of savings at Nationwide Building Society and Emma Abrahams, head of savings at Lloyds Bank.

This white paper is free to download and all the contents are freely available to be published. But if you quote this report, we ask you to link to this page, where we will be promoting it.

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