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How to Easily Buy Amazon (AMZN) Stock

Compare top stock trading platforms to buy Amazon stock in 3 easy steps. Many offer fractional shares, so you can start investing to fit your budget.

Best for access to financial planners: SoFi Active Invest

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FINDER'S PICK

9 Excellent

Get up to $3,000 in stock when you open and fund a new account. T&Cs apply.
  • Trade stocks, options, ETFs, mutual funds, alternative asset funds
  • $0 commission on stocks, ETFs and options with no options contract fees
  • Get up to $3,000 in stock when you open & fund a new Active Invest account. Valid until March 31, 2026.
  • Access to a financial planner
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees.

Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA (www.finra.org) /SIPC(www.sipc.org).

There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options

Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information

SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth's advisory operations, services, and fees is set forth in SoFi Wealth's current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov.

Probability of Member receiving $3,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease.

Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link See full terms and For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.

1% ACAT Match Offer: Valid 02/17/26–03/31/26. Max match $1M. Applies to new/existing SoFi self-directed IRAs. Full terms: http://sofi.com/acatiraterms.

Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers

Finder exclusive reward: eToro

8.2 Great

  • Trade stocks, options and ETFs without commissions and no options contract fees
  • Earn 3.9% annual interest on options balances
  • Copy investors' portfolios with eToro's innovative CopyTrader
  • Trade leading cryptocurrencies including BTC and ETH
$100
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Get $100 from Finder Become a Finder member, open an eToro Account and deposit at least $200 into your account. Offer ends on March 31, 2026.
T&Cs and limits apply.
eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finder is not an affiliate and may be compensated if you access certain products or services offered by the BD.

Top pick for integrated stock & crypto investing: Kraken

7.8 Great

Up to 2% bonus on stock transfers until January 31, 2026. See full terms and conditions here. T&Cs apply.
  • Trade US stocks and ETFs with $0 commissions
  • Invest alongside crypto in one unified Kraken account
  • Fractional shares available for flexible portfolio building
  • Access advanced trading tools and real-time analytics with Kraken Pro
Currently available in the U.S. only; may not be available in all states. Brokerage services are provided by Kraken Securities LLC, member FINRA/SIPC. Please view the firm’s profile, registration and background of our registered reps on https://brokercheck.finra.org/. Digital asset services offered by Payward Interactive Inc., (NMLS ID:1843762) a FINCEN registered money services business, not a member of FINRA/SIPC and not FDIC insured. This is not an offer, solicitation, inducement or advice to buy or sell securities, or open a brokerage account in any jurisdiction where Kraken Securities is not registered. All trading involves risk, including loss of your investments. View full disclosures at: Equities Disclosures and Crypto Risk Disclosures.

*Other fees may apply.

Best for user experience: Robinhood

9.4 Excellent

Get a free stock when you successfully sign up and link your bank account. T&Cs apply.
  • Trade $0 commission stocks, ETFs, futures and options with as little as $1
  • After-hours trading available
  • Earn 3.35% interest on uninvested cash with Gold
  • 24/7 customer support

Best for IRA match: Webull

9.4 Excellent

Deposit or transfer $100,000+ to earn a 4% Match Bonus, or $2,000+ to earn a 3% Match Bonus. Plus: Get a $100 transfer fee reimbursement on your first brokerage transfer of $2,000 or more. T&Cs apply.
  • Trade stocks, ETFs, options, futures and bonds all in one place
  • $0 commissions on stocks, ETFs and equity options, with low contract fees
  • Deposit or transfer $100,000+ to earn a 4% Match Bonus. Plus: Get a $100 transfer fee reimbursement on your first brokerage transfer of $2,000 or more. T&C apply.

Best for high cash sweep APY: Public.com

9 Excellent

Earn a 1% match when you transfer your portfolio to Public T&Cs apply.
  • $0 commission on stocks, ETFs and options, with no options contract fees
  • Earn a rebate on every contract traded
  • Get 3.8% APY on your cash

3 steps to purchase Amazon stock

1. Download and sign up

Choose a stock trading platform from the list above. Download the app and create an account.

2. Fund your account

Deposit funds into your account by linking your banking information, or transfer funds from another trading account.

3. Search for Amazon and place your order

Use the stock name or ticker symbol (AMZN) and purchase whole or fractional shares.

Compare investing apps

Is it a good time to buy Amazon stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Amazon price performance over time

Historical closes compared with the close of $215.2 from 2026-03-16

1 week (2026-03-11) 1.20%
1 month (2026-02-19) 5.05%
3 months (2025-12-19) -5.34%
6 months (2025-09-19) -7.03%
1 year (2025-03-19) 10.05%
2 years (2024-03-19) 22.34%
3 years (2023-03-17) 117.48%
5 years (2021-03-18) 42.14%

Amazon valuation measures

P/E ratio 30x
PEG ratio 1.944
EBITDA $145.7 billion

Amazon financials

Revenue TTM $716.9 billion
Operating margin TTM 10.53%
Gross profit TTM $360.5 billion
Return on assets TTM 6.93%
Return on equity TTM 22.29%
Profit margin 10.83%
Book value $38.31
Market Capitalization $2.3 trillion

TTM: trailing 12 months

Amazon's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Amazon.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Amazon's total ESG risk score

Total ESG risk: 33.42

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Amazon's overall score of 33.42 (as at 12/31/2018) is nothing to write home about – landing it in it in the 52nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Amazon is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Amazon's environmental score

Environmental score: 10.63/100

Amazon's environmental score of 10.63 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Amazon's social score

Social score: 18.52/100

Amazon's social score of 18.52 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Amazon's governance score

Governance score: 12.78/100

Amazon's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Amazon is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Amazon's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Amazon scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Amazon hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Amazon.com Inc was last rated for ESG on: 2019-01-01.

Total ESG score 33.42
Total ESG percentile 52.16
Environmental score 10.63
Environmental score percentile 7
Social score 18.52
Social score percentile 7
Governance score 12.78
Governance score percentile 7
Level of controversy 3

Have Amazon's shares ever split?

Amazon's shares were split on a 20:1 basis on 5 June 2022 . So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Amazon shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Amazon shares which in turn could have impacted Amazon's share price.

Amazon share price volatility

Over the last 12 months, Amazon's shares have ranged in value from as little as $161.38 up to $258.6. A popular way to gauge a stock's volatility is its "beta".

AMZN.US volatility(beta: 1.42)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Amazon's is 1.42. This would suggest that Amazon's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Amazon overview

Amazon is global e-commerce company headquartered in Seattle, Washington. Founded in 1994 by Jeff Bezos, Amazon is one of the five biggest publicly-listed companies in the United States by market capitalization. It’s best known globally for its Amazon e-commerce marketplace and video-streaming service, Amazon Prime Video. In addition to its cloud computing business, Amazon Web Services, Amazon manufactures and sells electronic devices such as the Kindle, Fire tablets, Fire TVs and the Echo. Amazon operates in e-commerce, cloud computing, online advertising, digital streaming and artificial intelligence.

Amazon’s revenue is broken down into seven business segments: Online stores, Physical stores, Third-party seller services, Subscription services, Advertising services, AWS and Other. Amazon.com Inc (AMZN) stock launched on the NASDAQ in 1997 and its share price has since experienced massive growth.

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