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How to Buy The Coca-Cola Company Stock (KO)

Buy The Coca-Cola Company stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

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How to buy shares in The Coca-Cola Company

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, sign up on your chosen platform.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. KO in this case.
  4. Choose an order type. Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees. Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA (www.finra.org) /SIPC(www.sipc.org). There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth's advisory operations, services, and fees is set forth in SoFi Wealth's current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov. Probability of Member receiving $3,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link See full terms and For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions. 1% ACAT Match Offer: Valid 02/17/26–03/31/26. Max match $1M. Applies to new/existing SoFi self-directed IRAs. Full terms: http://sofi.com/acatiraterms. Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers
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AS SEEN ON:

The Coca-Cola Company is a beverages - non-alcoholic business based in the US. The Coca-Cola Company shares (KO.US) are listed on the NYSE and all prices are listed in US dollars. Its last market close was $74.67 – a decrease of 0.59% over the previous day. The Coca-Cola Company employs 65,900 staff and has a trailing 12-month revenue of around $47.9 billion.

Is it a good time to buy The Coca-Cola Company stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View The Coca-Cola Company's price performance, share price volatility, historical data and technicals.

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Historical closes compared with the last close of $74.67

1 week (2026-03-17) -1.71%
1 month (2026-02-24) -7.31%
3 months (2025-12-24) 6.50%
6 months (2025-09-24) 13.70%
1 year (2025-03-24) 8.52%
2 years (2024-03-24) 23.63%
3 years (2023-03-24) 22.61%
5 years (2021-03-24) 40.78%

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Is The Coca-Cola Company under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the The Coca-Cola Company P/E ratio, PEG ratio and EBITDA.

The Coca-Cola Company's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 25x. In other words, The Coca-Cola Company's stocks trade at around 25x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37).

The Coca-Cola Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.3304. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Coca-Cola Company's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

The Coca-Cola Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $16.1 billion.

The EBITDA is a measure of The Coca-Cola Company's overall financial performance and is widely used to measure a its profitability.

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