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Guide to hiring employees on LinkedIn

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Search profiles and reach potential candidates at pricing that’s anything but transparent.

LinkedIn is a social network geared toward career development. The Facebook of the professional world, it’s carved out quite a monopoly for itself in this sector. Businesses and employers can search for qualified employees and advertise open positions on the platform, but you’ll need to sit through a product demo to see costs.

What features does LinkedIn offer for employers?

LinkedIn advertises a handful of features designed to connect you to the best talent for your team.

Smart search filters

More than 20 filters can help you browse through over 700 million LinkedIn members. One lets you set up a special search based on candidates you may already know that fit the bill.

LinkedIn data and insights match your criteria to a person’s profile — including skills and experience — so your job listing gets in front of relevant matches.

In-app messaging

Reach out directly to potential applicants through the site or app, with customizable templates to help you find the right words.

Pipeline management

Streamline your workflow from search to hire through tools that help your team manage candidate profiles, applicant notes and internal reminders and to-do lists.

How much does it cost to post a job on LinkedIn?

LinkedIn doesn’t disclose its full range of prices online. Reports online suggest you’ll need to sit through a demo of the product before LinkedIn reveals its costs.

The sales rep we spoke with wouldn’t shed light on costs directly — and even disappeared in the middle of our conversation when I asked for more details about its services and rates.

Fortunately, Finder’s in-house recruiter forwarded the quote she was provided in early 2020 to help us flesh out costs to compare.

Job postsJob slotsRecruiter LiteRecruiter
Pricing$0 to post a job — but you must set a daily budget to accept charges each time a candidate clicks your position$1,500 for a 30-day post. You can swap in another job posting at any time$120 monthly or
$1,200 when billed annually, plus the cost of job posts
$750 monthly
or $9,000 when billed annually, plus the cost of job posts
MessagingMessage candidates directly through site or appMessage candidates directly through site or app30 monthly InMail messages to candidates on the LinkedIn network up to 3rd-degree connections150 monthly InMail messages to anyone on the LinkedIn network
ManagementFilter, sort and rate applicantsCollaborate with your team on advanced applicant management tools, such as source-code trackingPrioritize candidates, schedule interviews and track job post performance

You can promote your job listing and reach more talent with add-ons:

  • Career pages. Build a brand page that tells your story, lists open jobs and includes employee testimonials to encourage candidates to apply.
  • Recruitment ads. Dynamic ads target candidates who are unfamiliar with your company, appearing in different places across the LinkedIn platform.
  • Sponsored content. Promoted ads show up on the LinkedIn newsfeed.
  • Talent insights. Get deeper stats and trends data in the talent marketplace, as well as how you compare to competitors in the industry.
  • Pipeline builder. Market to LinkedIn members that fit your specified criteria through ads and a personalized landing page.

Pros and cons

Posting a job on the “world’s largest professional network” comes with perks and drawbacks that depend on your company goals and recruitment budget.

Pros

  • Reach passive candidates. By identifying incredible talent, you can connect and recruit applicants directly to your company.
  • View endorsements. Members can get backup on their experience from co-workers and other connections to build credibility — similar to checking an applicant’s references.
  • Useful for senior roles. Profiles of candidates with lengthy experience are typically detailed with well-established connections, helping employers, recruiters and HR professionals fill higher-level positions.

Cons

  • Members may not be job hunting. While you can connect with friends and colleagues on the platform, not all members aren’t looking for a job.
  • Lacks recent graduates and blue-collar workers. You might need to look elsewhere if you’re recruiting recent grads or a specific talent pool, which aren’t well represented on the platform.
  • Can be pricey for small businesses. Recruiting tools are geared toward larger enterprises looking for talent throughout the year, not necessarily for infrequent hires.
  • Opaque pricing. You won’t find a list of fees on its site. Instead, you must contact sales to see a demo of the product before getting a quote.

Does LinkedIn automatically post to other job boards?

No. But it gathers job postings from other job boards — which it calls “Limited Listings” — and promotes them as recommendations to LinkedIn members.

You can add a feature called Job Wrapping to the Job Slots service, which copies job listings from your career site and fills your purchased job slots managed by LinkedIn recruiter. It then categorizes the remaining jobs as Limited Listings. That way your job listings appear alongside other job postings from various sites, increasing your chance of reaching the right audience.

How does LinkedIn compare to other sites for employers?

Data indicated here is updated regularly
Name Product Prices start at Free trial? Resume search
LinkedIn
Varies (pay-per-click model)
No
Free
Monster
$249 for 1 job posting
7 days
$650 monthly a la carte, $999 with the Premium plan
Indeed
Unlimited free postings
No
From $100 monthly for 30 candidate contacts
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What do employers say about LinkedIn?

LinkedIn earns 2 out of 5 stars on Trustpilot across nearly 500 reviews as of August 2020. Many customers complain about poor customer service and glitches with the recruiter platform.

Redditors chime in with positive experiences in seeing members’ connections as employers — especially if an applicant has been endorsed or referred by an existing employee. This helps bypass the noise of the traditional application experience and expedites the hiring process.

Finder’s in-house recruiter, Sara Cornwall, says that LinkedIn is hard to avoid because there are no major competitors. Talent acquisition specialists, recruiters and hiring managers who don’t find the platform easy to use don’t have much of an alternative. “From the end user’s perspective, it can feel like things don’t get fixed because there’s nowhere else for customers to go,” Sara explains. “There’s no other professional network where you can gain access to such a large pool of candidates across such a broad range of industries.”

How do I post a job on LinkedIn?

Broadcast an open position in four steps:

  1. Select Jobs at the top of your LinkedIn homepage.
  2. Select Post a job.
  3. Complete the description, skills and relevant information for your job listing. If you’re a recruiter, add salary details and more detailed criteria to help with a match. Then select Post job.
  4. Set up your post budget and enter your credit card information for pay-per-click job postings. Otherwise, you’re ready to review matches.

What is LinkedIn?

LinkedIn is a professional social network and career development site owned by Microsoft. Members can create profiles that parallel the information you’d typically find in a resume, search for jobs and build a professional reputation through networking, skill endorsements and posts.

Originally launched in 2003, LinkedIn today advertises more than 700 million members worldwide. It made its initial public offering debut in 2011 at $45 a share, trading at $195 a share a decade later.

In 2020, LinkedIn came under federal investigation after an Apple iPhone user accused the company of illegally reading and diverting personal information without notification. The case is pending.

How do I contact LinkedIn if I’m a business owner?

Call its sales department at 855-655-5653.

LinkedIn offers two ways of getting help for all other inquiries that depend on your account type.

LinkedIn Account

Submit a support case in five steps:

  1. Log in to your account and select Help center at bottom right.
  2. Select Help forum at the bottom of the page.
  3. Describe your issue or question in the search box to browse existing help articles, or select Contact us at the bottom of the page.
  4. Choose Get help from us and follow the prompts until you see Create a support ticket at the bottom of the page.
  5. Complete the fields and submit your ticket for a rep to get back to you.

LinkedIn Recruiter account

Recruiter can chat live with customer support during work hours by selecting Chat with us at the bottom of the Recruiter help page.

  1. Otherwise get help in three steps:
  2. Log in to your LinkedIn Recruiter account and select Support at the bottom of the page.
  3. Describe your issue or question in the search box to browse existing help articles. Or select Create ticket to the right or Contact us at the bottom of the page.
  4. Complete the fields and submit your ticket for a rep to get back to you.

Bottom line

LinkedIn can speed up the recruiting process by connecting you with a pool of more than 700 million members who may or may not be looking for a new job. Still, extensive costs may make it best for larger companies that hire multiple roles throughout the year. That is, if you can even narrow down costs: Pricing is not transparent, and not all career paths are represented.

If you’re a small business looking for tools to keep your machine humming, learn more about providers and services to help your business grow.

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