JPMorgan Self-Directed Investing review

Commission-free trades and portfolio management for rookies and seasoned investors.’s rating: 4.2 / 5.0


JPMorgan two investment products — JPMorgan Self-Directed Investing and JPMorgan Automated Investing — can help new and experienced traders get started with commission-free trades and hands-off robo-advising. But this provider doesn’t have the best reputation and you’ll need at least $500 to get started with its portfolio management service.

  • Consider Self-Directed Investing if you’re a beginner investor who could benefit from guidance and a simple platform.
  • Look elsewhere if you’re an advanced trader looking for access to futures, commodities, cryptocurrencies or forex.


Annual fee


Signup bonus$125 - $625 when you open and fund an account with $25,000 - $250,000+
Annual Fee$0
Option trade fee$0 + $0.65/contract
Asset typesStocks, Bonds, Options, Mutual funds, ETFs
Account typesBrokerage, Retirement
Government bond trade fee$0
Corporate bond trade fee$0
Account transfer fee$75
Minimum deposit$0

Review by

Shannon Terrell is an editor for Finder who has written over 400 personal finance guides. With a focus on investments and personal finance, she breaks down jargon-laden topics to help others make informed financial decisions. She studied communications and English literature at the University of Toronto.

Expert review

JPMorgan’s investment products offer active and passive investing options for both rookie and seasoned investors. It’s easy to apply, there are no commissions for self-directed trades and the platform is accessible on desktop and mobile.

Among the drawbacks are the company’s worrisome reputation and $500 minimum deposit for its robo-advising service. Existing Chase customers have the opportunity to keep banking and investments under the same roof, but investors new to Chase will want to explore the platform’s fees and features before making a decision.



★★★★★ 3.75/5

Bonds are fee-free, but portfolio management fees are on the high end.
Available securities

★★★★★ 4/5

It’s got all the standards you’d expect but forex and cryptocurrency are missing.
Customer support

★★★★★ 5/5

Support can be quickly reached in three ways.
Mobile app

★★★★★ 4.7/5

Its mobile app receives equally high marks from both Google and Apple users.
Research and tools

★★★★★ 3/5

Platform tools and resources are sufficient for new to intermediate traders.

★★★★★ 5/5

We found no complaints about service outages.
Bonus star


We awarded a bonus star for the Find Investments feature.

To learn how our star ratings are calculated, read the methodology at the bottom of the page.

What investments does Self-Directed Investing offer?

Self-Directed Investing offers access to the following investment products:

  • Stocks. Take advantage of unlimited commission-free stock trading to buy and sell company shares.
  • Bonds. Expand your portfolio by purchasing fixed-income bonds with no trade fees.
  • Mutual funds. Invest in no-load mutual funds for as little as $1.
  • ETFs. Trade commission-free ETFs through JPMorgan Self-Directed Investing or diversify your JPMorgan Automated Investing portfolio with JPMorgan ETFs.
  • Options. Explore options trades for $0.65 per contract.

Who is Self-Directed Investing best for?

JPMorgan Self-Directed Investing brokerage services are available in two distinct offerings, allowing it to cater to a wide demographic of investors. JPMorgan Automated Investing offers four risk profiles designed to meet the needs of conservative and aggressive investors alike. JPMorgan Self-Directed Investing comes with the resources beginners need to get their feet wet and the freedom of unlimited commission-free trading for long-term and active investors.

The scope and flexibility of features between its two services makes Self-Directed Investing a practical fit for a wide range of investors. But it’s especially well suited to:

  • Beginner investors. JPMorgan Self-Directed Investing offers a Portfolio Builder Tool and educational resources that help new investors understand the basics.
  • Active investors. Unlimited free trades could make this product a strong choice for long-term investors.
  • Hands-off investors. JPMorgan Automated Investing comes equipped with robo-advisors best suited to hands-off investors who want their assets managed for them.

Fees and costs

As far as commissions are concerned, JPMorgan is on par with competitors with its $0 commission fee policy. In fact, with relatively few fees to speak of — at least where its Trade account is concerned — JPMorgan’s Self-Directed Investing products are priced well. If you’re looking to dodge the $75 account transfer fee, opt for a provider that waives it, like Fidelity or Charles Schwab.

The 0.35% annual management fee on its JPMorgan Automated Investing account creeps toward the high end of the spectrum, with most providers typically charging between 0.25% to 0.30%. The $500 cost of entry is pretty standard too, but there are providers that will let you get in with a robo-advisor for free, including Betterment, Ellevest and SoFi.

JPMorgan Self-Directed Investing

Minimum deposit to open$0
Annual fee$0
Stock trade fee$0
Option trade fee$0.65 per contract
Government bond trade fee$0
Corporate bond trade fee$0
Account transfer fee$75

JPMorgan Automated Investing

Minimum deposit to open$500
Daily minimum balance$250
Annual fee0.35% of your account balance

How does JPMorgan Self-Directed Investing work?

JPMorgan offers two ways for you to invest: JPMorgan Self-Directed Investing and JPMorgan Automated Investing. (They were formerly known as Chase You Invest accounts.)

JPMorgan Self-Directed Investing

JPMorgan Self-Directed Investing is for those who want full control over their brokerage account. The platform comes equipped with a portfolio builder, educational resources and unlimited commission-free stock, ETF and options trades.

One particularly attractive highlight is the ability to manage your Chase banking and JPMorgan investments all in one place, from your mobile device or computer. However, your investment options are limited, as JPMorgan Self-Directed Investing only allows you to open a brokerage, traditional IRA or Roth IRA.

JPMorgan Automated Investing

JPMorgan Automated Investing is a platform ideal for hands-off investors looking for a robo-advisor to design, balance and manage their portfolios. When you start the account application process, answer a series of questions about your risk tolerance, time horizon and financial goals.
JPMorgan Automated Investing recommends a broadly diversified portfolio of JPMorgan ETFs that align with one of its four risk profiles: Conservative, Moderate, Growth and Aggressive.

Once you fund your account, JPMorgan Automated Investing monitors your portfolio and makes automatic adjustments to balance your investments.

The drawbacks? You need at least $500 to open an account and you’ll pay a 0.35% management fee — 0.05% higher than other providers charge.

What is the Portfolio Builder?

Portfolio Builder is a tool that allows investors with a JPMorgan Self-Directed Investing account to build their own asset allocation strategy. After answering a series of questions about your risk tolerance and investment goals, you’ll be matched with allocation that best meets your needs.

With the Portfolio Builder, you’ll have the opportunity to simulate various strategies, compare investments, tweak your portfolio and place trades. But you’ll need at least $2,500 to access the tool.

If you don’t want to use Portfolio Builder or don’t meet the minimum, you can still use the Find Investments tool. It lets you sort through available investments by type, Morningstar rating, dividend frequency, one- and five-year returns and over 30 other filters. You can layer filters on top of each other to find investments that fit all of your criteria.

How do I sign up?

Signing up was easy. It took about four minutes — and that included time spent Googling my employer’s address, funding the account and at least skimming all the legal documents, plus downloading them to parse through more thoroughly later. There is a waiting period of about one business day to verify the account before you can start trading.

If you already have a bank account

  1. Log in on your computer and select the three bars in the top left corner of the screen to open the menu.
  2. Select Open a Self-Directed Investing Account.
  3. Select the Self-Directed Investing product you’re interested in applying for.
  4. If applying for a JPMorgan Automated Investing account, you’ll need to enter basic information about your age, minimum amount, risk tolerance and investing timeline and select Determine your risk profile.
  5. Confirm or edit your personal and employment information.
  6. Follow the prompts to submit your application and fund your account.

If you’re a new customer

  1. Click Go to site at the top of this page.
  2. Select Click to open account.
  3. Select the type of account you’re interested in applying for.
  4. If applying for a JPMorgan Automated Investing account, you’ll need to enter basic information about your age, minimum amount, risk tolerance and investing timeline and select Determine your risk profile.
  5. Enter your personal information including your name, citizenship, date of birth, Social Security number and select Next.
  6. Follow the prompts to verify your identity, submit your application and fund your account.


  • At least 18 years old
  • Valid residential address
  • Valid government-issued ID
  • Existing bank or brokerage account for account transfers

    Required Information

    • Valid Social Security number or tax identification number
    • Foreign tax ID, passport or visa number if you are not a US citizen or permanent resident
    • Valid address
    • Employer’s name, address and phone number

    Signup bonus

    JPMorgan is currently offering a signup bonus to new self-directed investing accounts. The bonus is tiered, and what you qualify for depends on how much money you add to your account when you open it.

    • $125 when you open an account with $25,000-$99,999
    • $300 when you open an account with $100,000-$249,999
    • $625 when you open an account with $250,000 or more

    Research tools

    Self-Directed Investing lacks the sophisticated charting tools of advanced platforms like Interactive Brokers and TD Ameritrade. Still — it has some practical research tools up its sleeve, including:

    • Find Investments. Filter stocks, ETFs or mutual funds based on a variety of criteria to narrow down your investment options.
    • Watchlists. Curate watchlists to keep an eye on the performance of the stocks you specify.
    • Fundamental analysis. Review company financials, fund holdings and historical performance metrics for stocks and funds.
    • Technical analysis. Explore interactive charts to track stock or fund performance over time.
    • Market news. Browse personalized news feeds filled with market news, JPMorgan Research and market analysis.

    How easy is it to use?

    Signing up for a Self-Directed Investing account is fairly straightforward. The Portfolio application asks about your age, how much you plan to invest, what your investment goals are and how conservative or aggressive you’re willing to be. But after that, the information required by each application process is remarkably similar and can be completed in under 10 minutes.

    So, how about the platform itself? Users on Reddit forums and third-party comparison sites suggest that the interface is clunky and difficult to navigate. This lack of platform intuition gave way to frustrating experiences for several investors — although these same users report the platform works best to buy and hold.

    Watch our short video featuring a tutorial on how to use JPMorgan Self-Directed Investing:

    Is Self-Directed Investing legit?

    Self-Directed Investing is backed by JPMorgan Chase & Co — ranked by S&P Global as the largest bank in the US and sixth largest bank in the world. It was founded in 1799 and stations its headquarters in the same place it was founded: New York City. It’s grown into an international financial services titan with over 250,000 employees and $2.6 trillion in assets.

    Despite its extensive history, JPMorgan is not an accredited business with the Better Business Bureau (BBB). The BBB states that businesses aren’t obligated to seek accreditation, so it’s possible that JPMorgan chose not to pursue this status. But the BBB also states that a lack of accreditation could mean a business has failed to meet its standards — a set of requirements that includes honest advertising, transparent policies, responsiveness to feedback and a positive reputation among customers.

    (Until recently, these accounts were known as You Invest Trade and You Invest Portfolios. The accounts remain largely unchanged outside the rebranding.)

    How does JPMorgan keep my money safe?

    JPMorgan uses 128-bit encryption to safeguard your account information on its website and mobile app, as evidenced by the lock symbol nestled next to the URL in your web browser. It also conducts multiple authentication checks when you sign in to your account from an unrecognized device to ensure the security of your data.

    But keep in mind that unlike savings accounts, investments are not insured by the FDIC or guaranteed by the bank. In addition to that, any investment can lose value. Stock prices are constantly changing, making them a much riskier place to keep your money than a savings account. The upside is that they also have the potential to earn more interest, but it’s not guaranteed.

    It’s a good idea to be aware of the risks before you begin investing and avoid investing money that you’ll need access to in the short term.

    Self-Directed Investing reviews and complaints

    Feedback specific to the Self-Directed Investing platform is scarce — although this could be attributed to the well-established presence of its parent company, JPMorgan Chase.

    Feedback on JPMorgan Chase as a company is largely negative — although criticism of its investment products is nothing compared to complaints of its home loans, credit cards and personal banking products.

    While it does receive a B- rating from the Better Business Bureau (BBB), it lacks BBB accreditation and earns a 1.1 out of 5-star average based on 415 customer reviews as of April 2022.

    BBB ratingB-
    BBB accreditedNo
    BBB customer rating1.1/5 based on 415 customer reviews
    Trustpilot score1.6/5 out of 117 customer reviews
    Google Play app4.3/5 stars based on 1,745,732 reviews
    Apple app store4.8/5 stars based on 4,103,117 reviews
    Customer reviews verified as ofApril 2022

    For feedback specific to this provider’s investment products, we turn to Reddit. Users suggest that the Self-Directed Investing products are ideal for those who already have a Chase bank account, as it’s convenient to assess your finances and investments from a single platform. But complaints of the platform’s clunky, difficult-to-navigate interface are common.

    Pros and cons


    • Convenient access. Manage your Chase banking and JPMorgan investments all in one place, from your mobile device or computer.
    • Solid financial history. As a company with a history that spans over 200 years, there’s little risk of JPMorgan going out of business.
    • Range of products. With two distinct investment products under its belt, JPMorgan is able to cater to both new and seasoned investors.
    • Automatic rebalancing. If you hold a JPMorgan Automated Investing portfolio, the company tracks your portfolio daily and rebalances when needed.


    • Poor reputation. This bank’s customer feedback is largely negative.
    • Account minimums. JPMorgan Automated Investing requires a $500 minimum deposit and a minimum account balance of $250.
    • Limited securities. Its robo-advisor uses JPMorgan ETFs only, so you won’t find any other securities in your portfolio.

      How do I contact JPMorgan support?

      Get in touch with the customer service team by:

      • Phone. Call 800-935-9935 weekdays from 8 a.m. to 7 p.m., ET.
      • Secure message center. You can reach support via the secure message center on the Chase app.

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      *Signup bonus information updated weekly.


      How we rate trading platforms

      ★★★★★ 5/5 — Excellent

      ★★★★★ 4/5 — Good

      ★★★★★ 3/5 — Average

      ★★★★★ 2/5 — Subpar

      ★★★★★ 1/5 — Poor

      We analyze top online trading platforms and rate them one to five stars based on factors that are most important to you. These factors include fees, securities available for trade, customer support, customer feedback, platform resources and overall reliability.

      For a complete breakdown of how we score each category, read the full methodology of how we rate trading platforms.

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