How much will Americans spend on Jack-o’-Lanterns this Halloween?

Americans are expected to spend $687 million on pumpkins for carving into jack-o-lanterns in 2020

Updated . What changed?

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Multiple pumpkins

Well good gourd, it’s Fall y’all. Coronavirus might be the scariest thing this year and though it puts the kibosh on some things like Halloween parties and haunted houses, pumpkin carving is A ok. In 2020, Finder estimates that 152 million Americans (roughly 46% of the population) plan to have a gourd ole’ time buying a pumpkin to make homemade jack-o-lanterns, which is slightly more than 145 million (44%) in 2019.

With Americans forecast to spend $8.1 billion on All Saints’ Day, according to the National Retail Federation, 2020 will be roughly $730 million shy of the $8.8 billion they were forecast spend in 2019.

The cost of a pumpkin is up, with prices higher than the last several years. In 2020, the cost of the average pumpkin is $4.18, up from $4.04 in 2019 — a 3.63% increase. This increase in the cost of a pumpkin, coupled with the rising number of Americans planning to carve out some time in their schedules for Jack[-o-lantern], means that Americans are projected to be spending approximately $687 million on pumpkins in 2020. This is an increase of more than $100 million from the $586 million just a year ago.

Here’s how the total adds up:

Average price of a pumpkin $4.18
Percentage of Americans planning to carve pumpkins 46%
Number of Americans that plan to carve pumpkins 151,947,727
Total jack-o-lantern expenditure $686,736,438

Source: finder.com, United States Department of Agriculture, U.S. Department of Commerce, National Retail Federation

Time to get spooky

Overall, Halloween 2020 is expected to be a less expensive day with the National Retail Federation predicting total spending on Halloween to reach $8.05 billion, an 8% decrease from $8.78 billion last year.

Source: National Retail Federation, finder.com

How are Americans celebrating Halloween this year compared to last year?

Source: National Retail Federation, finder.com

How can you save on Halloween?

“A DIY costume can definitely help with savings if you use material and clothing you already have. And let’s be honest, something as simple as bedsheets can make you the perfect ghost or superhero. You might even end up having the most creative costume due to your innovation. Also with the current state of the world courtesy of the pandemic you might be able to cut back on your candy budget as well. Less trick or treaters and less people partying means you might not require as many treats. Save that money for Black Friday the following month, ” says Allan Givens, PR Coordinator at finder.com.

“Be sure to set a budget before venturing to the shops to ensure you’re conscious of over-spending. Do some research and see what stores are offering the best deals on candy. Some candy you have laying around from the year before might still be good. Dark chocolate can have a shelf life of two years in foil when kept in a cool dry place. If you are hosting a party don’t hesitate to reuse decorations from the year before or craft some up.

How to choose the ideal pumpkin for carving

Comparing the cost of a jack-o-lantern over time

Let’s take a closer look

The average price of a pumpkin has increased by 3.63% in 2020, to $4.18 from 2019’s $4.04. The proportion of Americans planning to carve pumpkins has increased two percentage points, from 44% to 46%. This higher price average coupled with a higher percentage of pumpkin carvers in 2020 resulted in an increase of 17.16% in total jack-o-lantern expenditure, $101 million more than last year.

2020 2019 2018
Figures YoY difference (%) Figures YoY difference (%) Figures YoY difference (%)
Average price of a pumpkin $4.18 -3.63% $4.04 -3.77% $3.89 -5.58%
Percentage of Americans planning to carve pumpkins 46% N/A 44% N/A 0.45 N/A
Number of Americans that plan to carve pumpkins 151,947,727 4.73% 145,089,009 -1.89% 147,882,426 -1.42%
Total jack-o-lantern expenditure $686,736,438 -17.16% $586,159,597 1.89% $575,262,637 -6.92%

Source: finder.com, United States Department of Agriculture, National Retail Federation

Jack-o-lantern fun facts

  • 80% of the pumpkin supply in the United States is available in October.
  • Jack-o-lanterns are believed to have originated in Ireland in the 19th century.
  • The world’s largest jack-o-lantern was carved into the Guinness World Records on October 31, 2010, by Scott Cully in Bronx, New York, weighing 1,810.5 pounds (821.23kg).

For media inquiries:

Allan Givens headshot

Allan Givens
Public Relations Manager
203-818-2928
allan.givens@finder.com
/in/nicole-gallina/

Nicole Gallina headshot

Nicole Gallina
Communications Coordinator
347-677-4931
nicole.gallina@finder.com
/in/nicole-gallina/

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