Americans are expected to spend $575.26 million on pumpkins for carving into jack-o-lanterns in 2018
With 45% of Americans expected to be carving pumpkins this Halloween and the average price per pumpkin hitting $3.89 in late September 2018, we’ve calculated an estimated $575.26 million will be spent on pumpkins to be hollowed out and placed on doorsteps and porches around the country.
Despite Halloween spending expected to reach $9 billion this year, the cost of pumpkins has actually dropped by about 5.6% since last year to $3.89 on average per pumpkin (woohoo!). This lower average pumpkin price coupled with a smaller proportion of Americans wanting to carve a pumpkin results in a lower jack-o-lantern expenditure for 2018.
Here’s how the total adds up:
| Average price of a pumpkin in October 2018 | $3.89 |
| Percentage of Americans planning to carve pumpkins | 45% |
| Number of Americans that plan to carve pumpkins, as of October 18, 2017 | 147,882,426 |
| Total jack-o-lantern expenditure | $575,262,637 |
Source: finder.com, United States Department of Agriculture, U.S. Department of Commerce, National Retail Federation
Thankfully, there should be enough supply to meet demand for everything pumpkin-related this fall, with pumpkin production up on last year, when diseases, rain and cool temperatures damaged crops.
Overall, Halloween 2018 is expected to be an expensive day with the National Retail Federation predicting total spending on Halloween to reach a record of $9 billion.
Source: National Retail Federation, finder.com
“If you don’t keep your spending on costumes, decorations and parties under check, Halloween can quickly become one of the most expensive holidays of the year,” advises Jennifer McDermott, Consumer Advocate at finder.com.
“It’s important to set yourself a budget before venturing to the shops to ensure you’re conscious of over-spending. To stretch your dollar even further, you might opt to get creative instead of buying something new. When it comes to costumes, the winning outfit might be a combination of items already hanging in your wardrobe, or from around the house (after all, sheets make for the perfect ghost!). If hosting a party, try to purchase items that you know you’ll be able to use again.”
The average price of a pumpkin has dropped by 5.6% in 2018, to $3.89 from 2017’s $4.12. The proportion of Americans planning to carve pumpkins has only declined 1%, at 45%. This lower price average coupled with 45% of American’s 2018 population has resulted in a decrease of 7.0% in total jack-o-lantern expenditure. With that in mind, who is ready to carve?
| 2018 | 2017 | % difference | |
|---|---|---|---|
| Average price of a pumpkin | $3.89 | $4.12 | -5.6% |
| Percentage of Americans planning to carve pumpkins | 45% | 46% | – |
| Number of Americans that plan to carve pumpkins | 147,882,426 | 150,007,007 | -1.4% |
| Total jack-o-lantern expenditure | $575,262,637 | $618,028,870 | -7.0% |
Source: finder.com, United States Department of Agriculture, U.S. Department of Commerce, National Retail Federation
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