How much will Americans spend on Jack-o’-Lanterns this Halloween?
Americans are expected to spend $804 million on pumpkins for carving into jack-o-lanterns in 2022
Well good gourd, it’s Fall y’all. In 2022, Finder estimates that 149 million Americans (roughly 44% of the population) plan to have a gourd ole’ time buying a pumpkin to make homemade jack-o-lanterns, which is in line with the 44% (then 146 million people) in 2021 who said they’d be making jack-o-lanterns.
The cost of a pumpkin is up, with prices higher than the last several years. In 2022, the cost of the average pumpkin is $5.40, up from $4.83 in 2021 — roughly a 12% increase. Even with slightly more Americans planning to carve out some time in their schedules for Jack-o-lanterns this year, the increased cost of a pumpkin means that Americans are projected to be spend approximately $804 million on pumpkins in 2022. This is an increase of about $95 million (13%) from the $709 million just a year ago.
Americans are forecast to spend $10.6 billion on All Saints’ Day in 2022, according to the National Retail Federation, which is up from the record-breaking $10.1 billion they spent in 2021.
Here’s how the total adds up:
Time to get spooky
Overall, Halloween 2022 is expected to be a more expensive day with the National Retail Federation predicting total spending on Halloween to reach $10.6 billion, an 4.54% increase from $10.1 billion last year.
How can you save on Halloween?
“As inflation puts a squeeze on most Americans’ budgets, it makes the holidays even more challenging than usual. To afford extra food, decorations, and party clothes, there are easy ways to save money and make the most of your everyday purchases. One is spending and earning cash back on credit cards that offer the biggest rewards. Another tip is buying like-new items on online thrift shops for a fraction of retail prices,” says Finder’s Money Expert, Laura Adams, MBA.
Comparing the cost of a jack-o-lantern over time
The cost of a pumpkin is up year-on-year, jumping from $4.83 in 2021 to a projected $5.40 in 2022.
Popular costumes in 2022
The National Retail Federation also tacks popular costumes, with dressing like a witch the most popular choice for adults in 2022, Spiderman for kids and a pumpkin for pets — all three of which being the most popular choice in each category since 2017.
For all media inquiries, please contact:
Richard Laycock, Senior content manager & insights editor
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