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All the Amazon Prime Day deals happening today and tomorrow

The prime day for shopping kicks off October 13th.

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A relatively new major shopping holiday, Amazon Prime Day been giving Black Friday a run for its money ever since it began on July 15, 2015. Though Prime Day is usually held in July, it’s happening October 13th and 14th this year, and is a great time to jump start your holiday shopping or just find the best deals.

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What is Amazon Prime Day?

Amazon Prime Day has become one of the largest and most exclusive shopping days of the year, rivaling Black Friday and Cyber Monday. But unlike the massive November shopping events, the two-day sale is only available to Amazon Prime members.

The first Prime Day in July 2015 celebrated Amazon’s 20th birthday, so the annual event is usually held this month.

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Is Amazon Prime Day available in other countries?

Yes! Since 2015, Amazon Prime Day has expanded to 17 different countries, including the US. Shoppers in India, China, Japan, the UK, Germany, Austria, France, Belgium, Spain, Italy, Canada, Mexico and more are now able to get in on Prime Day action!

What’s the catch?

The only real catch to Amazon Prime Day is that you have to be an Amazon Prime member to participate. Don’t have an Amazon Prime membership? Ask Alexa to sign up for Amazon Prime and you might get an easy $20 off your membership!

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How to score pre-Prime Day sales

Amazon has just announced its Prime Day Launch deals, which are going on right now! But hurry, because these limited-time deals won’t last long. Just a few of the pre-sale highlights include:

  • Toshiba 43-inch full HD smart LED TV, Fire TV Edition – $179.99 ($120 savings)
  • Toshiba 32-inch Smart HD Fire TV – $119.99 (More than 30% off)
  • Rent Us for $2.99 – 50% savings
  • Star Trek Trilogy: The Kelvin Timeline available for pre-order exclusively for Prime members
  • Fire TV Recast – $129.99 ($100 savings)
  • Echo Dot – Buy two for $39.98
  • Beats Solo Pro Wireless Noise Canceling – $199.95 ($100 savings)
  • Adidas Originals Women’s Cropped Hoodie – $46.13
  • Aicook Slow Masticating Juicer – $69.99 ($34.60 savings)
  • NutriChef 13-Piece Nonstick Cookware – $79.99 ($10 savings)
  • Nicole Miller Fine Jewelry – $225.00 (15% off)
  • Toshiba 55-inch 4K UHD TV – $299.99 (21% off)
  • Toshiba 32-inch Smart HD TV – $119.99 (33% off)
  • All-New Insignia 43-inch Smart 4K Fire TV – $199.99 (33% off)
  • Echo Dot 3rd Gen Kids Edition – $34.99 (50% off)
  • Kindle Paperwhite Essentials Bundle – $169.97 (10%)
  • Blink Mini – Save up to 29%
  • Kindle Kids Edition – $127.97(10% off)
  • Kindle Essentials Bundle – $119.97(11% off)
  • Kindle Paperwhite Bundle – $159.97($11% off)
  • Fire HD 8 Kids Edition tablet – Save 25% when you buy 2
  • Made for Amazon Outlet Shelf – $11.99 (20% off)

  • Amazon Prime deals

  • Fire tablets – 45% off
  • Echo Dot – $18.99 (60% off)
  • Dewalt and Craftsman tools – 40% off
  • Hot Wheels toys – 40% off
  • Levi’s – 40% off
  • Barbies – 40% off
  • Donginbi 1899 – 40% off skincare
  • Enough Project – 20-40% off skincare
  • Lapcos Exfoliating Cleansing Pad 10 Pack – $13.60 (20% off)
  • Madeca Derma revitalizing products – 50% off

Use the Amazon mobile app to get notified of sales before they happen. Just open the app, go to settings, then notifications and make sure Your Watched & Waitlisted Deals is turned on. Then, just click Watch next to items you’re interested in and wait for their prices to drop.

Get $10 to spend by shopping small

As an incentive to support small businesses, Amazon is offering a $10 credit to spend on Amazon Prime Day when you spend $10 at a select small business through October 12th. You can shop by product, region or business owner on Amazon to find items produced by local mom-and-pops.

Prime Day deals at Whole Foods

Since Amazon acquired Whole Foods in August 2017, Prime members enjoy exclusive savings when shopping at the popular health food grocer — and extra savings on Prime Day.

Prime members who spend $10 at any Whole Foods location get a $10 Amazon credit to use during Prime Day. Here’s how it works:
  1. Scan the Prime Code in your Whole Foods Market or Amazon app when you check out in stores or online.
  2. Get your $10 credit.
  3. Use your credit when shopping on Amazon between September 28-October 14.
Whole Foods will also offer these goodies on Prime Day:
  • Animal Welfare Certified Boneless Beef Chuck Roast: $3.69 per pound
  • Organic Red, Green or Black Seedless Grapes: $1.99 per pound
  • Select Single Nutrition Bars: Buy 3, Get 1 Free.
  • All Packaged Tea: 35% off
  • Cucina Antica Pasta Sauce: $4.99 each
  • Sustainable Wild-Caught Fresh Swordfish Steaks: 30% off
Amazon hasn’t released Whole Foods daily specials for Prime Day yet, but expect to see deals similar to last year:
  • July 10: Buy one, get one free Abe’s Muffins vegan mini muffins
  • July 11: 25% off Chef’s Case entrees, sides, salads and Chef’s Plates
  • July 12: Get two slices of pizza for $5 (regularly two for $7)
  • July 13: $2 off rotisserie chicken
  • July 14: 20% off per pound sliced-in-house deli meats and cheese
  • July 15: Buy one brown butter cookie, get one free
  • July 16: 50% off chocolate or butter mini croissants

How to get the best deals on Amazon Prime Day

Just like with Black Friday deals, some Amazon Prime Day discounts are better than others. Here’s how to maximize your savings during this summer shopping blowout:

  • Check for deep discounts on Amazon products. Amazon products like Echo speakers, Fire tablets and Kindle e-readers usually come with the steepest markdowns. So if you see a great deal, jump on it before time runs out.
  • Voice-shop using Alexa or the Amazon app on the go. You don’t have to be near a computer to participate in Prime Day — hop on your nearest device and let the saving begin!
  • Small appliances, vacuums and DNA kits are among this year’s top products. If you’re in the market for these items, Prime Day could be the best time to buy.
  • Check for similar sales at other stores. While Prime Day is an Amazon exclusive, other major retailers are cashing in on the hoopla. Best Buy, Macy's and eBay have been known to offer flash sales around Prime Day.
  • Sign up for the Prime 30-day free trial. Don’t have Amazon Prime but want to shop the sale? Sign up for the 30-day free trial of this service a few days beforehand. Just note that this only works if you’ve never had a trial or Prime membership before.
  • Know when to strike and when to pass. The Prime Day Lightning Deals land thick and fast with new ones arriving as often as every five minutes. This can quickly turn your online shopping spree into a frenzy. While you do need to act fast to secure the products you want, don’t be tempted to hit the “Add to Cart” button on every single sale item that flashes across your screen. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it presents itself.
  • Always read the fine print. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, won’t reveal the brand name and model number until just seconds before the sale drops, so ensure you double-check these details before jumping on a low price.
  • Plan ahead. Never, ever go into a sale event without a list. Take some time before the sales start to think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you’ll stop yourself from walking away with a bunch of stuff you didn’t really want or need.
  • Check reviews. Sale events can make you feel pressured to snatch up a discount which could cause you to skip reading through the product reviews as carefully as you usually would. This step is vital unless you’re already familiar with the product and know for sure it’s what you want.

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