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Wealthify is a digital investment management company, which aims to offer simple and effortless ways to invest your money. It technically falls under the category of “robo-investor” despite not being fully automated.
Based in Cardiff, Wealthify launched in 2016 and is backed by Aviva, which acquired a majority stake in 2017.
It operates online through its website and mobile app, but also has humans available on the phone.
Wealthify invests your money in diversified portfolios to spread your risk across different industries and countries. Your portfolio will contain mainly low-cost, passive investments, such as exchange-traded funds (ETFs) and mutual funds.
Its team of qualified investment managers is monitoring and adjusting your plan regularly as the stock market fluctuates to ensure the best returns for your money.
Wealthify offers customers the chance to invest in stocks and shares through an investment ISA (individual savings account) or a general investing platform.
If you don’t have any other ISAs elsewhere, then an investment ISA could be a better place to start. Interest earned from your first £20,000 is exempt from tax under the 2018/2019 tax year allowance.
Alternatively, if you already have cash or stocks and shares ISA/s elsewhere, you can choose to transfer these to Wealthify. Simply use the ISA transfer form on their website.
General investing suits bigger investments over £20,000, but you are liable to pay tax on any interest or dividends earned.
In terms of savings, ISAs and general investing are a better long-term investment, as you’re more likely to see better returns over a longer period. If you need to regularly access your savings, it’s worth considering a traditional savings account with a bank or building society instead.
All of the figures below are Wealthify’s simulated 2019 performance figures. They are “simulated” because they’re based on the performance of a model that mirrors the decisions Wealthify made for customers’ plans. All simulated figures assume that the account size is over £500 and that a fee of 0.60% has been taken as well as fund costs.
If you want to see the performance for other years, you can see these on Wealthify’s website.
Remember that past performance is not a reliable indicator of future results.
Wealthify ethical plan performance
|Plan – based on risk appetite||2019 simulated performance|
Wealthify original plan performance
|Plan – based on risk appetite||2019 simulated performance|
As Wealthify invests in companies on your behalf, you are eligible to receive dividend payments if the companies decide to pay dividends.
To open a Wealthify Investment ISA or general investing account, you must be 18 or over and a resident of the UK.
Unlike other robo advisers, Wealthify requires a low minimum investment of just £1, which is great for those who are new to investing and just want to dip their toe in.
You should be able to set up a ISA or general investing account in 10 minutes or so via their website.
After filling in some personal details, you tell Wealthify how much you have to invest, your financial goals and attitude to risk. This information will help Wealthify match you to an investment style – cautious, tentative, confident, ambitious or adventurous.
With both ISAs and general investing, you can choose between an original or ethical theme of investing. Ethical investing aims to avoid harmful activities (e.g. tobacco, gambling, weapons and adult entertainment) and opts for companies who take their environmental and social responsibilities seriously.
Wealthify charges a flat rate of 0.6% on your investment amount, plus fund fees of around 0.22% (0.66% for ethical investing).
The fees include:
Wealthify aims to make saving for retirement easier by offering a self-invested personal pension (SIPP). As with its other products, it has low fees and a minimum investment of only £50.
Wealthify’s pension is designed for people with no investment experience as it has a team of investment experts who build and manage your pension plan. This means that you don’t need to worry about selecting your own investments, all you have to do is choose a risk profile between cautious and adventurous. Wealthify gives you the opportunity to choose investments in line with your values with the option of ethical investing.
If you already have pensions elsewhere, you can transfer them in or you can create a new personal pension alongside those that you already have. You don’t have to commit to regular payments, either. It’s up to you whether you want the commitment of a direct debit or if you’d prefer to make ad-hoc top-ups.
With Wealthify’s mobile app or on its online dashboard, you can see where your money is invested, how it is performing and make additional contributions. Wealthify instantly applies 25% tax relief to every contribution, so no need to wait for HMRC to pay it in.
Wealthify is authorised and regulated by the Financial Conduct Authority (FCA), which means you could be entitled to compensation if it is found to be acting improperly.
Wealthify is also covered by the Financial Services Compensation Scheme, which means that you can receive compensation on investments up to £85,000 if Wealthify were to go bust.
It is part of the Close Brothers Group, who have been trading for over 130 years, and are backed by leading financial provider and insurer Aviva.
On the whole, it’s pretty good. It’s good for those who aren’t interested in managing their own portfolios and has a decent number based on how much risk you’re open to. Ethical investing is proving to be pretty popular at the moment, which Wealthify has the option for.
Wealthify has picked up several awards since its launch, and it seems it’s not just the industry that is impressed with the service. On customer review site Trustpilot, Wealthify is rated “Excellent”, with 4.5 out of 5 stars.
The company’s customer service is the focus of much of the praise, with reviewers calling it efficient and transparent. The negative reviews stated losing money and being rejected seemingly unfairly as the reason for the low score.
We carried out a customer satisfaction survey in July 2020.
Wealthify’s customers like the dashboard and find it easy to use and understand. Some of them praised its dealing with their investments during the coronavirus pandemic.
Some customers felt that the platform is quite expensive compared with similar platforms.
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