For immediate release
23.2 million Brits will have a digital-only bank account by 2025
- Currently, 12 million (23%) Brits have a digital-only bank account
- Since last year there has been a 165% increase in the number of people who have a digital-only bank account
- Convenience remains the top reason consumers are opening a digital-only bank account
- The main reason for those who are sticking with traditional banks is that they have been treated well previously
11 Feb, 2020, LONDON –
Just over 2 in 5 (44%) UK adults will have a digital-only bank account in 5 years, equivalent to 23.2 million Brits.
Currently, almost a quarter (23%), or 12 million Brits have a digital-only bank account, according to personal finance comparison website, finder.com’s, annual digital-only banking adoption report. This means that a fifth (21%) of Brits plan to get 1 in the next 5 years, with two-thirds (65%) of those planning to do so over the next year.
Last year only around 1 in 10 (9%) Brits had an account with a digital-only bank, meaning there has been a 165% increase in the number of people banking with banks like Starling, Monzo and Revolut.
The convenience that digital-only banks and their apps can offer is a high priority for consumers. For a second year in a row, they voted it as the top reason for having a digital-only account (41%).
Customers are also motivated by better rates that digital-only banks may offer, making it the second most popular reason for opening an account (39%). The third most attractive reason is the low transaction fees when using these bank cards abroad (28%).
For the 54% of Brits that have no intention of opening an account, their main reasoning is that their current bank has treated them well (65%). In addition to this, half of customers (51%) who had no plan to go digital said that they value being able to visit a member of staff in a branch.
Generation Z (those born after 1996) have the highest percentage of digital-only bank accounts over any other generation, with almost half (46%) saying they have one open currently. However, more millennials than any other generation are going to be joining the digital-only trend over the next 5 years, with 28% intending to open an account over this period.
A quarter of men (25%) currently have an account with digital-only banks compared to 1 in 5 women (20%). Additionally, men are more likely to go digital-only with 24% aiming to open a digital-only account in the next 5 years, while 19% of women intend to do so.
To see a full breakdown of the research and infographics of the data, visit: https://www.finder.com/uk/digital-banking-adoption
Commenting on the findings, Jon Ostler, CEO at finder.com said:
“Last year’s research showed that digital-only banks were gaining traction but this year’s research shows that they should now be viewed as true competitors to incumbents. The number of people opening accounts over the past 12 months exceeded the intentions of those who took our survey in 2019, so the trend appears to be gaining momentum.
“Of course, there are still many who have no plans to try digital-only banks, and events like N26 announcing their decision to leave the UK market won’t help convince sceptical consumers that they can trust these challengers. Some customers are satisfied with their bank and see no reason to change – especially with the big players significantly improving their app offerings recently. In response, the challengers are all playing to their budgeting, visualisation and spending insight strengths and Monzo have gone one step further, offering an incentive which allows people to be paid a day early.
“Research we previously carried out found that almost half of those with digital-only accounts kept less than £1,000 in them, so the challenger banks will need to keep innovating if they are to convince customers to use them as their main bank.”
Finder commissioned Onepoll on 4–6 March 2020 to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region
The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com's review pages for the current correct values.
finder.com is a personal finance website, which helps consumers compare products online so they can make better informed decisions. Consumers can visit the website to compare utilities, mortgages, credit cards, insurance products, shopping voucher codes, and so much more before choosing the option that best suits their needs.
Best of all, finder.com is completely free to use. We’re not a bank or insurer, nor are we owned by one, and we are not a product issuer or a credit provider. We’re not affiliated with any one institution or outlet, so it’s genuine advice from a team of experts who care about helping you find better.
finder.com launched in the UK in February 2017 and is privately owned and self-funded by two Australian entrepreneurs – Fred Schebesta and Frank Restuccia – who successfully grew finder.com.au to be Australia's most visited personal finance website (Source: Experian Hitwise).