Press Release

For immediate release

Winners of the Finder Lending Innovation Awards 2021 revealed

21, June, 2020, LONDON –

The 15 winners and highly commended companies in the Finder Lending Innovation Awards 2021 have been revealed today.

The personal finance comparison site assessed innovation across 9 categories within the main areas of lending and credit: credit, lending, mortgages, buy now, pay later (BNPL) and salary services.

The awards recognise financial providers that are innovating in their field, by bringing new and impactful features to the market and delivering unique and beneficial services to their customers. The awards were decided by a panel of 4 expert judges:

  • Costanza Russo, Senior Lecturer in International Banking Law & Business Ethics, Queen Mary University of London
  • Chris Lilly, Credit & Loans Publisher, Finder
  • Julian Wells, Director, Whitecap Consulting
  • Kimberley Waldron, Co-Founder, SkyParlour PR
  • And the winners are…

    The winner of the Business Credit Cards Innovation category is Capital on Tap, and the highly commended accolade goes to Allstar.

    The top spot in the Personal Credit Cards Innovation category belongs to Zopa, with Tymit highly commended.

    Moving into the lending space, the Business Loans Innovation award goes to Penny, while the Personal Loans Innovation top spot belongs to LiveLend, with Updraft highly commended.

    Drafty picks up the Short Term Lending Innovation gong and Creditspring takes home the inaugural Lending Innovation Newcomer award (as well as being highly commended for Short Term Lending!).

    The Mortgages Innovation honour belongs to Habito, while Trussle is highly commended.

    In the shopping space, Klarna has been awarded the inaugural BNPL Innovation trophy, and clearpay has been chosen as highly commended.

    Another new award, Salary Services, goes to Salary Finance.

    Commenting on the awards, Chris Lilly, Credit & Loans Publisher at, said: “The last year or so has been tough for the lending sector – with the calculation of risk presenting unprecedented challenges, and with ever-increasing regulatory pressures. So, against this backdrop, it was fantastic to see real innovation continuing.

    “Consumer spending and borrowing habits and needs have changed, and there’s no doubt that having innovative lending, credit, mortgage, shopping and salary advance solutions that work for a range of situations will have been very helpful. Congratulations to all the winning and highly commended companies!”

    For more information on the awards and finalists, please visit:


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    The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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