Press Release

For immediate release

A fifth of the British population (20%) plan to shop the Amazon Prime Day sales this year

  • Half of Amazon Prime Day shoppers plan to buy an Amazon product, like a Kindle or an Echo, or a service like Amazon Prime.
  • Younger Brits are more likely to purchase Amazon tech products, with 11% of Gen Z and 10% of Millennials saying they intend to make an Amazon tech purchase.
  • 10 June, 2021, LONDON –

    A survey conducted by the shopping comparison site, finder.com found that 1 in 5 British adults (20%) plan to shop the Amazon Prime Day sales this year, meaning an estimated 10.9 million Brits will be heading to Amazon’s website to make purchases on the 21st and 22nd of June.

    Half of those planning to shop during Prime Day 2021 will buy an Amazon product or service ( like a Kindle or an Echo, or an Amazon service like Amazon Prime), while the remaining 10% aren’t planning to make any Amazon-specific purchases. 4% plan to buy something for the home, such as furniture, 3% want to buy other consumer tech and 3% want to buy clothing, accessories or makeup.

    Amazon Prime shopping plans by gender
    Surprisingly, 23% of men plan to shop Amazon Prime Day, compared to 18% of women. The biggest gender gap can be seen among Amazon tech products and other consumer tech products, which men are more likely to purchase.

    Amazon Prime shopping plans by generation
    Those aged 55-64 are the most likely to shop during Prime Day (23%), followed closely by 25-34-year-olds and 35-44-year-olds (22% each), 45-54-year-olds (21%), 18-24-year-olds (18%) and those aged 65+ (17%). However, younger Brits are much more likely than older generations to purchase Amazon tech products, with 11% of 18-24-year-olds and 10% of 25-34-year-olds saying they intend to make an Amazon tech purchase. This is higher than the 8% of 35-44-year-olds, 7% of 45-54-year-olds and 55-64-year-olds, and 5% of those aged 65+ who displayed an interest in buying Amazon tech during the Prime Day sales.

    Georgia-Rose Johnson, shopping specialist at the personal finance comparison site, finder.com, gives advice on how to navigate the sales event: “Amazon Prime Day can be the best day of the year to get deals and discounts on Amazon branded products like Kindles and Alexa speakers, so it’s no surprise that these products top the list of things Brits plan to buy on June 21.

    However, not all deals may be as good as they seem. To ensure you get the best bargains during this year’s Prime Day sales, it is always worth quickly looking around to see if the product is cheaper elsewhere. You can also use Camel Camel Camel, which is a free site that allows you to see the price of a product on Amazon over time – if the product has been cheaper leading up to Amazon Prime Day then you may want to wait and see if it falls again afterwards! ”

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    Disclaimer

    The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com's review pages for the current correct values.

    About finder.com

    finder.com is a personal finance website, which helps consumers compare products online so they can make better informed decisions. Consumers can visit the website to compare utilities, mortgages, credit cards, insurance products, shopping voucher codes, and so much more before choosing the option that best suits their needs.

    Best of all, finder.com is completely free to use. We’re not a bank or insurer, nor are we owned by one, and we are not a product issuer or a credit provider. We’re not affiliated with any one institution or outlet, so it’s genuine advice from a team of experts who care about helping you find better.

    finder.com launched in the UK in February 2017 and is privately owned and self-funded by two Australian entrepreneurs – Fred Schebesta and Frank Restuccia – who successfully grew finder.com.au to be Australia's most visited personal finance website (Source: Experian Hitwise).

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