Pure Planet | Electricity, gas and dual fuel tariffs

Pure Planet has ceased trading. The energy watchdog is appointing an alternative supplier to take on its customers.

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Pure Planet stopped trading on 14 October 2021. Under energy market regulator Ofgem’s “safety net” process, Pure Planet’s customers will be moved to another UK energy provider to ensure their supply isn’t interrupted.

Read our guide on what happens if your energy supplier goes bust for full details.

The rest of the information in this guide applied while the company was still in business.

Finder score
Expert analysis
All tariffs offer 100% renewable energy
No telephone number for customer service

Pure Planet is a relatively new app-based energy supplier which markets itself to tech-savvy professional households. Launched in 2017, the firm says that it doesn’t make a profit on the energy it supplies to its customers. Instead, it makes its money through the daily standing charge, which is billed monthly. It calls this a “monthly membership fee”.

Pure Planet, which supplies 100% renewable electricity, and gas via carbon offsetting, keeps things simple by offering one fixed tariff and one variable tariff. These options are available as either electricity-only or as a dual-fuel offering, and can only be paid for via direct debit.

Energy giant BP has a 24% stake in Pure Planet and supplies the firm with the renewable electricity and gas that it sells to its customers.

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Pure Planet’s tariffs and service

Supplier namePure Planet
Green tariffstick
Fixed tariffstick
Variable tariffstick
Dual fuel deals
Manage onlinetick
Manage account via apptick
Manage account by telephonecross
Live chat support availabletick
Email support availabletick
Can install smart meterstick
Can offer Warm Home Discount
Percentage renewables (electricity)100%

Is Pure Planet green?

Yes, Pure Planet says that it sources all of the energy that customers use from renewable sources. Its gas and electricity is supplied by BP. Gas supplied by BP is carbon offset.

How do customers rate Pure Planet?

As a relatively new player in the market, Pure Planet appears to be rated highly by customers, with over three-quarters (76%) of the 19,500 customers leaving a review on Trustpilot giving the supplier an “excellent” rating.

According to data compiled by the charity Citizens Advice, in 2020 an average of 20.2 complaints per 10,000 Pure Planet customers were escalated to a third party, including the Energy Ombudsman, a dispute resolution organisation recognised by the energy industry. This is pretty middle of the road when compared to the industry’s performance in 2020.

Pros and cons of Pure Planet


  • All tariffs offer 100% renewable energy. Both of Pure Planet’s tariffs are powered with energy coming from either renewable sources or offset against any carbon released by those fuels.
  • Competitive tariffs. Pure Planet regularly appears as one of the most affordable options across both fixed and variable tariffs.


  • Only one main payment method. Pure Planet’s primary payment method is direct debit which will work well for most customers. However, for those less able to pay in this way, paying for their energy use will be slightly more hassle.
  • No telephone number. As a new supplier aimed at customers happy to manage their account via a smartphone app, there is no way to speak to a customer service agent over the phone.

Our verdict: Is Pure Planet any good?

For tech-savvy customers who value the convenience of being able to manage their account via an app in the palm of their hand, Pure Planet could be a great option. Its simple 100% renewable tariffs will also appeal to environment-conscious households.

It’s worth noting though, that Pure Planet customers can experience some significant delays when trying to contact the supplier, particularly when using email, according to data from Citizens Advice.

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Finder score

★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor

Finder scores, in blue, are based on our expert analysis. We also show reviews from users, where we've received more than 10, with a score in yellow. We gather more reviews from customers every year in Finder's customer satisfaction survey.

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Written by

Nick Renaud-Komiya

Nick Renaud-Komiya has been a writer and reporter for nine years, covering a range of consumer issues from energy suppliers to banking and mortgage issues. He enjoys helping people take control of their personal finances and better understand their consumer rights. Nick’s consumer writing and money journalism has been featured in a range of outlets including MoneySavingExpert.com, The Sunday Mirror, The Independent and Money.co.uk. Outside of work Nick enjoys cooking and collecting old David Bowie merch. See full profile

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