Pure Planet stopped trading on 14 October 2021. Under energy market regulator Ofgem’s “safety net” process, Pure Planet’s customers will be moved to another UK energy provider to ensure their supply isn’t interrupted.
Read our guide on what happens if your energy supplier goes bust for full details.
The rest of the information in this guide applied while the company was still in business.
Pure Planet is a relatively new app-based energy supplier which markets itself to tech-savvy professional households. Launched in 2017, the firm says that it doesn’t make a profit on the energy it supplies to its customers. Instead, it makes its money through the daily standing charge, which is billed monthly. It calls this a “monthly membership fee”.
Pure Planet, which supplies 100% renewable electricity, and gas via carbon offsetting, keeps things simple by offering one fixed tariff and one variable tariff. These options are available as either electricity-only or as a dual-fuel offering, and can only be paid for via direct debit.
Energy giant BP has a 24% stake in Pure Planet and supplies the firm with the renewable electricity and gas that it sells to its customers.
| Supplier name | Pure Planet |
|---|---|
| Green tariffs | |
| Fixed tariffs | |
| Variable tariffs | |
| Dual fuel deals | |
| Manage online | |
| Manage account via app | |
| Manage account by telephone | |
| Live chat support available | |
| Email support available | |
| Can install smart meters | |
| Can offer Warm Home Discount | |
| Percentage renewables (electricity) | 100% |
| Compare |
Yes, Pure Planet says that it sources all of the energy that customers use from renewable sources. Its gas and electricity is supplied by BP. Gas supplied by BP is carbon offset.
As a relatively new player in the market, Pure Planet appears to be rated highly by customers, with over three-quarters (76%) of the 19,500 customers leaving a review on Trustpilot giving the supplier an “excellent” rating.
According to data compiled by the charity Citizens Advice, in 2020 an average of 20.2 complaints per 10,000 Pure Planet customers were escalated to a third party, including the Energy Ombudsman, a dispute resolution organisation recognised by the energy industry. This is pretty middle of the road when compared to the industry’s performance in 2020.
For tech-savvy customers who value the convenience of being able to manage their account via an app in the palm of their hand, Pure Planet could be a great option. Its simple 100% renewable tariffs will also appeal to environment-conscious households.
It’s worth noting though, that Pure Planet customers can experience some significant delays when trying to contact the supplier, particularly when using email, according to data from Citizens Advice.
Finder scores, in blue, are based on our expert analysis. We also show reviews from users, where we've received more than 10, with a score in yellow. We gather more reviews from customers every year in Finder's customer satisfaction survey.
Enjoy the longest introductory purchase 0% deal offered by M&S Bank, and earn M&S points on all your spending. Compare live rates and alternative options.
How green is your bank? We’ve published the winners and highly commended brands of the Finder Green Banking Awards 2024.
Finder analysed the UK’s most popular banking brands’ sustainability credentials to reveal the winners of the Green Banking Awards 2024
An example of an email sent to Finder subscribers.
These awards cut through the greenwash and recognise the banking brands in the UK which are sustainable and making a difference.
Learn more about GoHenry and Starling Kite and find out which is the better prepaid card option for your child.
Our fixed-rate ISA calculator estimates whether paying the get-out penalty on your ISA is worth it to open a new one at a better rate.
Recent estimates suggest that over 8 million people live alone in the UK, so we’ve crunched the numbers to find the cost of being single.
Monzo is getting in on the cards-for-kids action. And this one is free. Get ready to dish out the Monzos, mum-zos!
Before you switch accounts to Bank of Scotland, check to see if you can grab a juicy switch bonus.