When you think of investing in private equity, you might think of it as something reserved for the mega-rich.
Enter Arta: a digital platform with investment opportunities for private and public markets. Arta is determined to open the doors of private equity to more investors.
What is Arta and how does it work?
In short, Arta is an investment platform. It’s regulated by the Monetary Authority of Singapore (MAS) and registered with the SEC, so no worries about that.
Arta offers public market trading, which includes things like high-yield cash reserves, income bonds, directing indexing and so on.
Where Arta shines, though, is the private market products.
With a 0.5% fee, plus a fund manager fee, you can invest in private funds. Access private equity funds, venture capital opportunities, real estate investments and private credit.
For private market investments, Arta requires a minimum investment of $25,000.
Are there membership requirements?
While there are no fees to download and check out the Arta app, membership isn’t completely open to everyone.
To become an Arta member, you must be either an accredited investor, qualified client or qualified purchaser, each with their own set of conditions. For example, an “Accredited Investor” means someone with an annual gross income of at least $200,000 for the last two years, has a net worth of at least $1 million and has a financial professional holding a Series 7, 62 or 65 qualification.
How is Arta different from other investing platforms?
Arta offers investors the ability to break into private markets.
Traditionally, accessing private markets required steep minimum investments and insider knowledge. Arta aims to disrupt this old-standy by offering a way to break into the private markets with more lax entry requirements. Instead of requiring significant upfront capital, Arta offers entry points that fit a wider range of budgets.
Arta also has an intuitive interface, which simplifies the process of researching, selecting and managing private investments. You can access educational resources, in-person and online events for investing tips and tricks. Additionally, the company’s own CEO and co-founder, Caesar Sengupta, hosts a podcast where he interviews successful founders, entrepreneurs and investors.
There are also more direct forms of guidance, as Arta offers access to a personal investment advisor, as well as tax and estate planning.
Perhaps most impressive are Arta’s AI features which can seamlessly analyze data, research stocks and ETFs, deliver regular portfolio updates and translate complex information into clear insights in plain English.
Why should I care about the private market?
Private market investments can play a critical role in creating a well-rounded wealth-building strategy.
Unlike public equities, private investments often exhibit a lower correlation with market volatility, which can provide a level of diversification that can stabilize your portfolio during economic downturns.
On top of that, private investments typically offer the potential for higher returns, as private companies can deliver significant growth before going public or being acquired. They also provide access to industries and opportunities that are not available in public markets. Thus, investors can tap into unique sectors like private equity, venture capital and real estate funds.
Bottom line
Traditionally, private equity has been accessible only to institutions and ultra-wealthy individuals, demanding both significant capital — often in the millions — and specialized expertise to enter. Arta is reshaping the space by providing everyday investors with access to those once-restricted opportunities.
Check out Arta's website to discover tools, resources and opportunities tailored for investors like you.Ask a question
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