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Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck?
Explore business marketing services, cost and what to consider before marketing your business.
When it comes to business marketing, the sky’s the limit. Explore the numerous marketing paths and strategies that hinge on several important factors.
How you get your product or service in front of a potential customer depends on the type of business you run and how you want to connect with your audience. And what works best for one company may not be ideal for your business.
Here are some marketing options to help you get an edge on the competition:
Promoting your goods or services by email offers the opportunity to spread the word about your business — with the added perk of being relatively cheap and convenient. Launching an email marketing campaign connects you with customers, keeps them updated with newsletters and advertises offers and perks.
As one of the most popular ways to market your business, social media involves creating pages or accounts on popular platforms to connect with your audience. Create posts, share stories, upload photos and respond to comments from followers to spread brand reach and awareness.
Display ads online typically include banner ads and pay-per-click marketing, whereas print ads encompass newspaper ads, magazines and other print media.
Billboards, posters, bus stations or shopping malls are out-of-home media ads. Despite the rise in popularity of digital marketing, many big brands still opt for out-of-home marketing to increase brand visibility.
Other business marketing tools include:
What does your company’s digital footprint say about your business? Taking ownership of your local listings can help you manage your online reputation — impacting brand awareness.
Adding your business to these directories increases visibility and engagement. Not only does this validate you in the eyes of a potential customer, but it also lends credibility to the business.
Respond to customer reviews, add photos of your storefront, link to your company’s website and more when you sign up for these popular local directories:
There are a number of factors to consider before you embark on a marketing campaign:
Marketing costs vary between services, tools and platforms:
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