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Amazon Prime Day shopping statistics 2022

An estimated 67.7 million American adults plan to shop the Amazon Prime Day sales.

Finder surveyed 2,001 Internet users in the US for its Amazon Prime Day Shopping Report and found it ranks 5th out of 10 countries studied. The percentage of those surveyed in the US who said they’d shop came to 29%, which is on par with the global average of 29%.

Of those who said they plan to shop, products for the home like homewares is the top choice for bargain hunters at 32%.

The second most popular option for shoppers is makeup and skincare at 30% and clothing and accessories in third place at 29.5%.

How will the sexes divide their shopping budgets?

As far as the sexes go, American men are more likely to say they’ll be shopping compared to women with 32% of men shopping compared to 27% of women.

Younger people most likely to shop the sales

Those aged 18–34 are the most likely to shop the sales, with 38% of people in this age group shopping the Prime Day sales.

Global Prime Day trends

The Philippines leads the way for shoppers looking to score a deal on Prime Day 2022, with 46% saying they'll shop the sales. At the other end of the spectrum is New Zealand where just 11% said they'll be hunting for a deal on Amazon for Prime Day.

It should come as no surprise that the Philippines leads the way in 4 out of the 5 shopping categories, with 18% of survey respondents saying they'll be buying makeup and skincare, 15% buying clothing and accessories, 13% buying products for the home and 12% spending their money on gaming and tech gadgets like the Oculus or Xbox.

The only category where the Philippines didn't come out on top was consumer tech such as smartwatches and Airpods, which were most popular with Mexican shoppers (11%).

While New Zealand came in dead last for Prime Day shoppers overall, it was actually Australia that came in with the lowest percentages for people shopping the sales in 4 out of the 5 categories, with New Zealand scoring the lowest in products for the home (2.8%).

Globally, makeup and skincare will be at the top of shoppers' lists, with an average of 32% of shoppers saying they're looking for a deal on cosmetics. Other popular shopping categories include clothing or accessories (31%) and products for the home (e.g. homewares) at 28%.

How the sexes will be shopping

There is almost no difference in the appetite for shopping between men and women, with an average of 30% of men saying they'd shop around the globe compared to 28% of women.

The widest gap in favour of men shopping is in Mexico, where 46% of men said they'd be shopping compared to 39% of women. On the other side of the coin is New Zealand where it's skewed the other way with 13% of women saying they plan on shopping the sales compared to 9% of men.

Global age trends for Prime Day shoppers

Younger people worldwide are most likely to take advantage of Prime Day discounts, with an average of 34% of those aged 18–34 being potential Prime Day shoppers.

Madeleine Gracie's headshot
Consumer advocate

Madeleine Gracie is a Communications and Campaign Specialist at Finder. She completed her Bachelor of Arts (Media and Communications) at the University of Sydney. You can contact her at See full bio

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Co-written by

Consumer advocate

Patricia Cruz is a public relations professional at Finder. She has a Bachelor degree in Organizational Communication from the University of the Philippines Manila. See full bio

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