An estimated 67.7 million American adults plan to shop the Amazon Prime Day sales.
Finder surveyed 2,001 Internet users in the US for its Amazon Prime Day Shopping Report and found it ranks 5th out of 10 countries studied. The percentage of those surveyed in the US who said they’d shop came to 29%, which is on par with the global average of 29%.
Of those who said they plan to shop, products for the home like homewares is the top choice for bargain hunters at 32%.
The second most popular option for shoppers is makeup and skincare at 30% and clothing and accessories in third place at 29.5%.
How will the sexes divide their shopping budgets?
As far as the sexes go, American men are more likely to say they’ll be shopping compared to women with 32% of men shopping compared to 27% of women.
The Philippines leads the way for shoppers looking to score a deal on Prime Day 2022, with 46% saying they'll shop the sales. At the other end of the spectrum is New Zealand where just 11% said they'll be hunting for a deal on Amazon for Prime Day.
It should come as no surprise that the Philippines leads the way in 4 out of the 5 shopping categories, with 18% of survey respondents saying they'll be buying makeup and skincare, 15% buying clothing and accessories, 13% buying products for the home and 12% spending their money on gaming and tech gadgets like the Oculus or Xbox.
The only category where the Philippines didn't come out on top was consumer tech such as smartwatches and Airpods, which were most popular with Mexican shoppers (11%).
While New Zealand came in dead last for Prime Day shoppers overall, it was actually Australia that came in with the lowest percentages for people shopping the sales in 4 out of the 5 categories, with New Zealand scoring the lowest in products for the home (2.8%).
Globally, makeup and skincare will be at the top of shoppers' lists, with an average of 32% of shoppers saying they're looking for a deal on cosmetics. Other popular shopping categories include clothing or accessories (31%) and products for the home (e.g. homewares) at 28%.
How the sexes will be shopping
There is almost no difference in the appetite for shopping between men and women, with an average of 30% of men saying they'd shop around the globe compared to 28% of women.
The widest gap in favour of men shopping is in Mexico, where 46% of men said they'd be shopping compared to 39% of women. On the other side of the coin is New Zealand where it's skewed the other way with 13% of women saying they plan on shopping the sales compared to 9% of men.
Global age trends for Prime Day shoppers
Younger people worldwide are most likely to take advantage of Prime Day discounts, with an average of 34% of those aged 18–34 being potential Prime Day shoppers.
Finder surveyed 15,957 individuals across 10 countries to analyze whether they were planning on shopping on Amazon Prime Day in 2022.
The survey is designed by Finder and conducted by Google.
Participants are Internet, smartphone and Google AdMob users. Sample sizes range from roughly 1,000 to 2,000 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.
26% of American adults, an estimated 67.7 million people, plan to shop on Amazon Prime Day 2021, according to Finder’s Amazon Prime Day shopping report. We polled a nationally representative sample of 2,001 people to find out what they plan to buy.
11% will buy an Amazon product or service
11% of Americans say they plan to buy an Amazon product, such as a Kindle or an Echo, or an Amazon service like Amazon Prime. 8% of Americans say they’ll buy an Amazon tech product and 4% say they’ll buy an Amazon service, with 1% of people planning to buy both.
Meanwhile, 15% are planning to purchase non-Amazon products. 4% plan to spend on other consumer tech, 6% on clothing, accessories or makeup, and 7% plan to purchase products for the home.
Slightly more women plan to shop on Amazon Prime Day
28% of women plan to shop on Amazon Prime Day, compared to 27% of men. Women are more likely than men to buy products across most categories, with the exception of Amazon tech and other consumer tech products.
Amazon Prime Day shopping trends by age
Those aged 45-54 are the most likely to shop during Prime Day (34%), followed by those aged 35-44 (29%), those aged 25-34 (27%), 18-24 (26%), 55-64 (25%) and those 65 and above (24%). Middle aged Americans are also more likely to purchase Amazon tech products, with 13% of those aged 45-54 saying they intend to make an Amazon tech purchase.
How does the United States compare to the rest of the world?
Methodology This data is from a nationally representative sample Google Survey of 2,001 American adults conducted by Finder in May-June 2021.
Image: Getty
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Madeleine Gracie is a Communications and Campaign Specialist at Finder. She completed her Bachelor of Arts (Media and Communications) at the University of Sydney. You can contact her at madeleine.gracie@finder.com.
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