Women and investing in the UK: Statistics and overview

We look at how many women are investing in 2024 and what they are investing in.

With more women investing and using share trading apps than ever before, we looked into the breakdown of how and why this is. We ran a survey on how many women invest or plan to invest as well as which investing apps are the most used by women.

Women and investing statistics: Highlights

  • 2 in 5 women (42%) have invested before as of 2024, up from a third (32%) in 2023.
  • An estimated 11.4 million women have invested compared to around 15.7 million men.
  • 1 in 5 women (20%) have invested in stocks and shares before.
  • 2 in 5 (40%) women rated themselves as beginner investors, compared to 30% of men.
  • According to research, women who invest outperform men by 0.4% per year.
  • How many women invest?

    According to our 2024 survey, just over 2 in 5 women (42%) have invested before, which is an estimated 11.4 million. This number has increased from last year, when a third of women (32%) stated that they have invested at some point in their lives.

    Year Women who have invested Women who have never invested
    2024 42% 58%
    2023 32% 68%
    2022 28% 72%

    The gender investing gap

    The number of women investing has increased, according to the survey, but the number of men investing has also increased. While 2 in 5 women have invested (42%), around 3 in 5 men (60%) have held investments. This is an estimated 15.7 million men compared to 11.4 million women, meaning there is still a gender investing gap.

    How many women invest in stocks and shares?

    Stocks and shares are the most popular investment type among women. Our survey found that 1 in 5 women (20%) have invested in stocks and shares. This equates to around 5.3 million women in the UK.

    Bonds were the next most popular investment type, with 12% of women holding them at some point. This was followed by funds (8%), cryptocurrencies (7%) and ready-made portfolios (5%).

    Less popular investment types among women include ETFs (3%), ethical investments (3%), options/futures (3%), forex (2%) and CFDs (2%).

    Type of investment Percentage of women who have invested
    Stocks and shares 19.72%
    Bonds 12.23%
    Funds 7.79%
    Cryptocurrencies (e.g. Bitcoin) 6.61%
    Ready-made portfolios (such as Moneybox, Nutmeg, etc.) 4.73%
    ETFs (exchange-traded funds) 2.56%
    Ethical investments / ESG (environmental, social and governance) investments 3.25%
    Options/Futures 2.66%
    Forex (foreign exchange) 2.07%
    CFDs (contracts for difference) 2.17%


    • ​​
    This article offers general information about investing and the stock market, but should not be construed as personal investment advice. It has been provided without consideration of your personal circumstances or objectives. It should not be interpreted as an inducement, invitation or recommendation relating to any of the products listed or referred to. The value of investments can fall as well as rise, and you may get back less than you invested, so your capital is at risk. Past performance is no guarantee of future results. If you're not sure which investments are right for you, please get financial advice. The author holds no positions in any share mentioned.

    Click here for more research. For all media enquiries, please contact:

    Matt Mckenna
    UK communications manager
    M: +44 747 921 7816
    T: +44 20 8191 8806

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