beSavvi personal loans

beSavvi no longer offers personal loans of £1,000 to £10,000.

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besavvi no longer offers loans, but you can still apply for a loan through its parent company Novuna (formerly Hitachi) Personal Finance.

beSavvi loans overview

beSavvi is a trading name of Novuna Finance (formerly Hitachi Capital (UK) PLC), a subsidiary of the Japanese manufacturing giant. It’s a direct lender (not a broker), regulated by the Financial Conduct Authority.

While Novuna will only offer finance to those with a spotless credit file, beSavvi will consider those who have a less-than-perfect credit score. However, if you have had a county court judgement (CCJ) or default registered against you in the last three years, you’re unlikely to be accepted.

Why is there an interest rate AND an APR?

The Financial Conduct Authority requires lenders like beSavvi to display an “Annual percentage rate” (APR). It’s an annual summary of the cost of a loan and takes into account both interest and any mandatory charges (for example an arrangement fee) over the duration of a loan.

beSavvi doesn’t charge an “admin” or “product fee” for arranging your loan. For loans with terms of a year or more that don’t have fees involved, the interest rate and the APR will usually be the same figure.

beSavvi is only obliged to award this rate to 51% of those who take out the loan – the other 49% could pay more. That’s why it’s often referred to as the representative APR.

Am I eligible for a beSavvi personal loan?

You should only apply for a beSavvi personal loan if you’re certain you can meet the repayment terms. You must also:

  • Be aged 21 or over.
  • Have been a UK resident for at least 12 months.
  • Be able to provide 5 years address history.
  • Have a bank or building society current account.
  • Be in permanent paid employment or self-employment, or be retired with a pension.

beSavvi will consider applications from those who don’t have a great credit rating. However, if you have had a CCJ or default registered against your name in the last 3 years, you are unlikely to be accepted.

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Chris Lilly is Head of publishing at He's a specialist in personal finance, from day-to-day banking to investing to borrowing, and is passionate about helping UK consumers make informed decisions about their money. In his spare time Chris likes forcing his kids to exercise more. See full bio

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