Press Release

For immediate release

A quarter of Brits will use digital banks within five years

  • 4.5 million people (one in ten) are estimated to have already opened a digital-only bank account
  • A further 8.5 million people intend to get an account with a digital-only bank within five years
  • One in five Brits (20%) don’t know what a digital bank is
  • The top reason for opening online accounts is wanting more convenience, while the top reason for remaining with traditional banks is customers feeling they’ve been treated well

Friday 11 January 2019, LONDON –

At least a quarter (24%) of Brits will have an account with a digital-only bank within the next five years, according to new research from personal finance comparison website

A further 21% said they would consider a digital-only bank once they have more information, meaning that almost half of Brits (46%) could end up getting an account within five years.

One year on since open banking launched in the UK, almost one in ten (9%) adults say they have already opened an account with a digital challenger bank, equalling 4.5 million Brits.

Over the next five years, 16% of the population intend to open an account with a digital-only bank, meaning that almost 13 million people (24%) will have at least one fully digital account by the end of 2023.

The top reason for those who have, or intend to go digital with their banking is that they feel doing everything online is more convenient (33%). A third (31%) believe they will get better rates than with traditional banks, while 28 percent want to transfer money more easily.

Despite the quick uptake of digital banking in a short amount of time,’s research shows that as well as some educational challenges and issues around awareness, digital banking simply may not be for everyone. The majority of adults in the UK (53%) have no plans to open an account within the next five years, while one in five Brits (20%) don’t know what a digital-only bank is.

Perhaps surprisingly, the main reason for those who don’t intend to open an account with a digital bank is that they feel their current bank has treated them well (61%). Half of us (49%) also like to have the option of speaking to someone in person, while more than one in five (22%) think it would be too much hassle to switch accounts and direct debits.

The region with the lowest uptake so far is the East Midlands, where only 5% of people have a digital-only bank account. In contrast to this, Londoners are almost three times as likely to have one (14%), and they are also the most likely to get an account within the next five years with a quarter (26%) planning to do so. East Anglians are the least likely to move away from traditional banks (12%) over the next five years.

Despite the uptake of digital banking being very similar across genders so far, a fifth (21%) of men intend to get a digital-only bank account in the next five years, which is significantly more than women (12%).

Younger generations are the most likely to have already gone digital, with one in eight (12%) millennials having done so, compared to 6% of baby boomers and just 2% of the silent generation (born before 1945).

To see the full research of digital-only banking adoption and intentions, including age, regional and gender breakdowns, visit:

Speaking about the findings, Jon Ostler, CEO at said: “When you consider how long the banking industry went without any real technological advances or change to the status quo, the speed that digital challenger banks have established themselves has been very impressive. When done right, digital banking can offer customers the speed, convenience and transparency that is becoming increasingly important for consumers in most sectors.

“However, our research also showed that a lot of Brits still aren’t interested in taking all of their finances online. Open banking, for example, is only a year old and some people may not be comfortable with having their data shared between companies yet – the problems that large banks have had with ‘digitalising’ their services also doesn’t help the image of online banking.

“It will be fascinating to see how the sector evolves over the next few years, and if it can cope with the increasing consumer demand that we expect to see.”



For further press information


The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

About is a personal finance website, which helps consumers compare products online so they can make better informed decisions. Consumers can visit the website to compare utilities, mortgages, credit cards, insurance products, shopping voucher codes, and so much more before choosing the option that best suits their needs.

Best of all, is completely free to use. We’re not a bank or insurer, nor are we owned by one, and we are not a product issuer or a credit provider. We’re not affiliated with any one institution or outlet, so it’s genuine advice from a team of experts who care about helping you find better. launched in the UK in February 2017 and is privately owned and self-funded by two Australian entrepreneurs – Fred Schebesta and Frank Restuccia – who successfully grew to be Australia's most visited personal finance website (Source: Experian Hitwise).

Go to site