NFT statistics

The January 2023 survey was the final survey in this series

Finder’s NFT Adoption Index measures the growth of NFTs worldwide through an ongoing survey of internet users in 26 countries.

Key US NFT adoption trends for January 2023 report

NFT adoption statistics in the US

NFT ownership in the US is lower than what we saw last month, with 1% saying they own an NFT, following 2% the month before.

This is lower than the global average of 3% who say they own an NFT.India leads the way at 6%, with Sweden at the other end of the spectrum with 1%.

Men in the US more likely than women to own an NFT

In the US aproximately 2% of men say they own an NFT compared to 1% of women.

There is a wide gap in adoption of NFTs between men and women. On average roughly 2% of women say they own an NFT globally, compared to 4% of men. Singapore has the highest adoption of NFTs for men, with 8% of men saying they have bought the asset compared to Sweden which has the lowest uptake among men at 2%. India has the most women who said they own an NFT, with 5% saying they’ve bought an NFT, compared to just 1% in United Kingdom who said the same.

The gap in ownership between men and women is at its widest in Norway, where 3% of men say they own NFTs, compared to 1% of women. The smallest gap in adoption of NFTs is in Indonesia, where 4% of women say they have an NFT compared to 4% of men.

Age trends for NFT ownership in the US

Those aged 35-54 in the US lead the way in terms of the NFT ownership, with 3% saying they have one or more NFTs. Those aged 18-34 are the group least likely to own NFTs, making up just 0% owning an NFT.

• Methodology

  Methodology

  Finder regularly survey individuals across 26 countries to analyze NFT adoption rates, investment diversification and the demographics of investors.

  Beginning in April 2022, Finder switched its method to a three-month rolling average. The July 2022 report will be the first to present data using the three-month rolling average, which is made up of responses gathered between April and June 2022. The August report will display May through July 2022 and so forth. So far the survey using the new method has garnered 272,257 responses.

  The survey is designed by Finder and conducted by Google in all territories except for the first run in Australia, where the survey is conducted by Qualtrics/SAP.

  Participants are internet, smartphone and Google AdMob users or Qualtrics research panel participants. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

  Survey results are analyzed using Google’s Data Studio, which provides weighted averages for the top-level responses, along with breakdowns for sex and age.

  Finder previously asked people whether they owned or planned to own NFTs in a diffent survey. The method for that survey and the reults differ to the latest iteration and are not comparable.

• Previous research

Written by

Richard Laycock

Editorial & PR Lead

Richard Laycock is Finder’s NYC-based lead editor & insights editor, spending the last decade data diving, writing and editing articles about all things personal finance. His musings can be found across the web including on NASDAQ, MoneyMag, Yahoo Finance and Travel Weekly. Richard studied Media at Macquarie University, including a semester abroad at The Missouri School of Journalism (MIZZOU). See full bio