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Matt McKenna

Head of Communications & Content Marketing

Matt Mckenna runs the communications for Finder in the UK after beginning his career at the PR agency, Third City. He has been conducting consumer research and investigations for 9 years within personal finance, with a particular focus on investing, banking and fintech. He is one of Finder’s spokespeople, appearing on Bloomberg, ITV News and BBC Radio as well as being quoted in a range of national publications, and recently sat on the board of Citizens Advice Westminster for a number of years.

Expertise

Investing
Banking & savings
Scams & consumer advocacy
Money saving
Tech & AI in personal finance

Experience

Oversees Finder’s consumer research & press office
Quoted regularly in national media & on TV
Awarded PR Week’s ‘30 under 30’ in 2020 & finalist at PRCA’s Young PR Professional Of The Year in 2021
Launched UK award schemes, including Finder’s People’s Choice Awards
Oversaw Finder’s 4 award wins at the Employee Experience Awards
Judges PR Week annual awards

Education

Management Studies | Nottingham University

Featured publications

Industry insights from Matt McKenna

We asked Matt about the potential of Artificial Intelligence (AI) within personal finance

How could AI impact the world of personal finance?

Artificial Intelligence (AI) is no longer the preserve of science fiction movies and it brings a fascinating mix of potential benefits vs risks. As an example, its ability to digest huge amounts of information could help to level the playing field for amateur investors. To help demonstrate this we tasked ChatGPT to create a ‘fund’ that then went on to comprehensively beat the UK’s most popular human-led funds. However, the rising number of deep fake videos and their potential to trick people into losing money is something to be very concerned about. We showed a mixture of real and deep fake clips of celebrities to the public and less than 2% could identify all of them correctly.